About Chad Gordon

Chad is the Creative Director, overseeing the development of virtually every original design. Chad studied photography in Edinburgh, Scotland, and has a degree in photo illustration from Ohio University. In 1991 he worked with Reuben and Company as a photo assistant before joining designRoom as a designer the following year. Chad has received numerous national awards, has shared in his team’s many Addy Awards and has had his work published in several international design publications. Chad is experienced in all phases of creative design, including concept development, art direction, photography, typography, print production and website design. Chad’s specialties are photo illustration and identity development. His unique infrared photography has been shown in numerous galleries around northeast Ohio. He is an avid baseball man, a crafty pitcher with speed and movement on his fastball and played on championship teams in the Roy Hobbs League.

Build Brand Belief Amid Alternative Facts

Brand belief is important. Belief leads to brand loyalty, which leads to sustained brand success. I believe it's being threatened. A while back I wrote a blog about how a healthy relationship equals a healthy brand. I stated that the number one tenet of a healthy client/agency relationship was "belief": "Simply put, you have to [...]

By | February 23rd, 2017|Branding|

Free 2017 Calendar Download

How about a free 2017 calendar featuring original photography? It seems nobody does calendars anymore, which is why I created a free download for anyone who wants it! This is the first year I can remember that I didn't get a calendar to hang in my office. I guess I'm a little old school, but [...]

By | January 16th, 2017|Design|

The Ins and Outs of Falling Up

Here are some of the ins and outs of falling up in our studio. It's been been almost two hours and I'm getting hangry. The room feels stuffy, like a closet. The black dry-erase marker died, we had to switch to blue, and my OCD is on alert. The white board was full an hour ago and [...]

By | October 24th, 2016|Branding, Uncategorized|

Wine and Gold Winners

Something wine and gold happened to me while trying to figure out what to write in my color blog. Something wine-believable. Something unfor-goldable. Something impossible that I need to share. Sunday, June 19, 2016 It’s getting late and I’m stuck at my baseball game because the umps showed up forty minutes late. I’m happy to be playing ball [...]

By | June 30th, 2016|Inspiration, Uncategorized|

The World in Infrared

I absolutely love what I do. Being a creative director and designer at dRC has fulfilled my desire to create and solve problems and it never gets old. But as some of you may know, I have another creative outlet that I am just as passionate about: Infrared Landscape Photography. When I am out shooting, I [...]

By | December 16th, 2015|Design, Photography|

Healthy Relationship = Healthy Brand

Whether creating a new brand or refreshing an old brand the ultimate success does not begin with research, interviews or focus groups. The foundation isn’t built in a brainstorming session or when pencil hits paper. The magic to building a healthy brand starts with the health of the relationship between the client and the branding [...]

By | October 29th, 2015|Branding, Design, Positioning|

Need to Know Production: Color Matters

Understanding your corporate colors is one of the more confusing and overlooked aspects of brand management. Here are some steps to help you along the way: 1. Yes, color is a big deal. “Color increases brand recognition by 80%.” (Source: University of Loyola, Maryland study). Choose your colors wisely. Color is critical to identifying your [...]

By | July 28th, 2015|Branding, Design|

Designer Job Applicants: I Am Concerned

"To whom it may concern..." As soon as I read that salutation in a job applicant's cover letter, I'm out. If you don't have the time to find out the name of the person that will be hiring you, then I don't have the time for you. But I am concerned. And frustrated and appalled. [...]

By | April 30th, 2015|designRoom Creative|

Random Wacky Image Search Results

I believe, as the result of many an internet image search, our world is becoming more random. And wacky. If you have a teenager, you'll know what I mean by random. And wacky. Just check out this video. My daughter thought it was hilarious. When she showed it to me, I just stood there dumbfounded [...]

By | November 25th, 2014|Inspiration, Photography|

“You’re playing me out of position!”

This is a true story about learning to play the right position. Much like many businesses need to do. I was a mediocre basketball player in high school. Oh, I thought I was good. I thought I could do it all; pass, shoot, rebound, defend, block shots and on my way to being the best [...]

By | October 30th, 2014|Positioning|

My Top 7 Resources for Color Inspiration

I spend less than two minutes picking paint colors from that massive swatch kiosk at Home Depot. I go with my gut. But I really only have myself to please. It's different in my design work. There are so many factors that go into developing a color palette for a brand, a campaign or even [...]

By | September 30th, 2014|Design, Inspiration|

What the Font!?

I'm warning you up front. That this is a curmudgeonly blog about design language. First, when speaking out loud of a photograph, it is a "picture." Not a "pitcher." Now that that's out of the way, let's discuss Font vs Typeface. Like when people say "font" when they really mean "typeface". Or vice- versa. Whatever. [...]

By | August 29th, 2014|Design, Typography|

Inspiration in Infrared

When we present concepts to clients, I often wonder if they think about how we got from the creative brief to the visual solution. I wonder if they try to understand the leap from words and thoughts to images/colors/type. Maybe they understand more than I give them credit for. Or maybe they don’t care at all and I am just wondering how I do it myself. I’m always a little surprised where inspiration comes from.

By | November 21st, 2013|Design, Inspiration, Photography|

Why Logos Matter

This month, dRC will be discussing one of my favorite things to design - logos. First off, it is important to know that your logo is NOT your brand. The term “brand” can be confusing because it has evolved from its origins on the ranch, branding cattle with a hot iron to signify ownership, through the early days of advertising, during which "brand" simply described a logo or package design, to what it means today, sort of a catch-all word.

By | November 8th, 2012|Branding, Design, Logos|