Change is an inevitable part of life and business, especially a small business. Change is constant yet, in the moment, it can feel quite unexpected. Recently, designRoom experienced an unexpected change. A key member of our team moved on to a new opportunity. I’m very happy for her and she is going to do great [...]
Take a Position. It was my theme for 2017. And my promise – to you and to myself – was to share content and thoughts and ideas that would help others grow and sustain a healthy brand. My goal in taking a position was to open up and share: • Our studio • Our process, [...]
Happy Holidays from Kelly and dR.
I have an idea… That’s how it always starts. It scares practically everyone I say it to. This time of year it feels like I say it every single day. I have always been a planner – when I was little my dad would say, “You must have gotten hit in the head with a [...]
Kelly wishes everyone a Happy Thanksgiving!
Kelly’s been traveling -- helping clients, speaking, and learning. Let’s see where she’s been and what she’s been doing!
Brands that market from the heart will create strong, enduring bonds. I have seen it work. It has been over a week, but I am still feeding off the energy from the Admissions & Marketing Symposium in Los Angeles. My first-ever west coast presentation went well. It won't be my last! I was challenged by [...]
My reflections from NCAD? Branding first. Web next. While at NCAD, I noticed there is more chatter around branding today than there was two years ago, which is great! Though branding is part of the conversation today, many still aren't sure where branding fits within the process of marketing a new or evolving organization. CEO's [...]
Kelly talks about how a healthy brand always makes a good first impression.
Every time I come back from a conference (and I go to a lot) I am more convinced that our brand assessment process is vital. The inside job -- the uncovering of what makes an organization special and what the brand stands for -- helps an organization become more efficient, productive and sustainable. Here’s a [...]
I just returned from NAATP National 2017, the National Association of Addiction Treatment Providers’ (NAATP) annual national conference. Yes, it’s a new day. We had the privilege of working with NAATP’s then-new leadership team on an organizational rebranding. We did the whole package – a brand assessment with stakeholder interviews and membership surveys; mission, vision, [...]
Kelly getting ready for NAATP National and sharing her one big thing about healthy branding.
dRtiny videos are a new series of spur of the moment shorts, each one under a minute, that give you insight into our studio, the people in it, and random day-to-day happenings.
It’s my theme for this year – Take a Position. It’s not like I didn’t have a position. I did. My business does. We build healthy brands, and we help organizations that help people. But during the course of a year, or five or ten, it’s easy to get caught up in the day-to-day stuff [...]
I guess this is my State of designRoom blog for the beginning of 2017. I’m very excited, because there are new things happening. For the first time in years, we have refreshed our own brand. You’ll see it soon! In the spirit of our own brand refresh, we have an organizational theme for the year [...]
Since founding dRC, I have been the host of many a Christmas past. It is one of my favorite things! Here's a short trip down what's become a long memory lane. Christmas past has become very dear to me. Balloons and Balls One of our first holiday events was a balloon decorating Christmas Party. The [...]
I can honestly show my brand gratitude. Partly because I am grateful that I've been able to share about branding at key behavioral health industry trade shows. And partly because of the behavioral health brands we've worked with this year. This past year, being able to get in front of our audience at several shows [...]
I've been taking Doctor C's behavioral health branding message nationwide for the past year. This fall's final show Moments of Change: Innovations in Integrated Treatment Conference, in Palm Beach Florida. We had a booth, me and Doctor C, and some great incentives. Our incentives were a bit different at this conference -- Brand Therapy Sessions. [...]
Avoiding brand burnout. Is this a thing? In my experience, it is. And it causes problems that can lead to missed opportunities, bad morale, and a stagnant culture. And those can add up to a disconnect with your target audience and falling behind your competition. This could be a really long blog. But I'll keep [...]
Kelly and Celeste and Doctor C at the State of Recovery Conference My summer fun has included a trip to Florida with Doctor C for the State of Recovery Conference. My special guest? Celeste, my daughter, acting as Doctor C's special assistant and director of social media. And my awesome traveling companion! We make a formidable [...]
Kimberly and I just returned from The National Association of Addiction Treatment Providers (NAATP) Leadership Conference in Ft Lauderdale. From the moment we arrived Executive Director, Marvin Ventrell, and his staff treated Kimberly and I like family. We have been working with NAATP for the past six months to help re-brand the organization. The new brand reveal was dripped out online over [...]
A brand refresher is kind of like a spring-cleaning: getting the dust out and letting the fresh air in. Here’s what we do at my house: Remove everything from a room Wipe down the walls and windows Open the windows Clean the floors Beat the rugs Clean everything before it comes back in the room [...]
Motivation and madness in March -- what am I talking about?! I have plenty of reasons to be motivated this sunny month of March. I’m totally motivated after spending a couple days at the NATCON16 Show in Las Vegas. Me, Kimberly and Doctor C welcomed hundreds of people into our booth (not all at once, [...]
How do you know if you are ready to make the leap to a new brand? There’s a reason the biggest brands are always working on their own brands, and that every brand of any substance has a brand manager, or a whole team, to care for it. It’s because a brand is a super [...]
This is my year in review. 2015 has definitely affirmed what I want to do with designRoom Creative. I’m intensely grateful for the people I’ve met, the work we’ve done, and the exciting projects to come. So I’ve put together kind of a list of reverse-resolutions – things that I totally would have wished for [...]
We are often referred to prospective clients this way, “if you want to do it right, call designRoom Creative.” I am very proud of that. Because getting your branding right, even if it takes time and a bit more of an investment at the front end, will help you create consistent revenue for years to [...]
The National Conference on Addiction Disorders (NCAD), along with Behavioral Healthcare Executive Summit, has rapidly established itself as a premier, respected, and trusted national conference that provides a diverse educational curriculum on the prevention, intervention, treatment, and recovery management of addictions that affect various genders, generations, and cultures. Rachel and I recently showed at the [...]