About Kelly Farrell

Kelly has a unique talent for getting straight to the special. It’s her specialty and is the heart of how designRoom approaches branding. Kelly learned design and branding while working in advertising as an Art Director, Designer and Account Representative for several national/regional brands; Cellular One/Ohio, Northfield Park, National City Bank and Mr. Hero. The future she envisioned, however, included a more passionate approach to the work and direct engagement with her clients. In 1990 designRoom was born. One room. One designer. And lots of room to grow. Today, under Kelly’s leadership, designRoom is an established, award-winning specialty branding and design firm. With her innate ability to see the right solution and passion for helping clients reach their goals, Kelly and her team are fierce brand advocates for behavioral health organizations across the U.S. Her unique approach makes her a sought after national speaker on the importance of branding in behavioral health. Kelly focuses on how branding can unify an organization internally, amplify their unique market position, and help them move in a positive, sustainable direction. Personally, Kelly is active in a variety of regional and national organizations, including the Cleveland Advertising Association (AAF), the American Institute of Graphic Artists (AIGA), and Entrepreneurs’ Organization (EO) Cleveland. She also serves on the board of Signature Health, a regional behavioral health organization, and is a member of the National Association of Addiction Treatment Providers (NAATP). Kelly’s mission is to help organizations who help people build and maintain healthy brands. She knows that the impact she has through designRoom will ultimately help more people find the help they need. That’s real branding. For real life. Specialties: branding | brand assessment | naming | tagline & messaging | logo | corporate identity | content development | marketing campaigns | website | behavioral health

Reflecting on My 2017 “Take a Position” Theme

Take a Position. It was my theme for 2017. And my promise – to you and to myself – was to share content and thoughts and ideas that would help others grow and sustain a healthy brand. My goal in taking a position was to open up and share: • Our studio • Our process, [...]

By | 2017-12-21T15:40:20+00:00 December 21st, 2017|Positioning|

Kelly says Happy Holidays!

Happy Holidays from Kelly and dR.

By | 2017-12-21T09:52:39+00:00 December 20th, 2017|Tiny Videos|

I Have an Idea…

I have an idea… That’s how it always starts. It scares practically everyone I say it to. This time of year it feels like I say it every single day. I have always been a planner – when I was little my dad would say, “You must have gotten hit in the head with a [...]

By | 2017-11-29T10:39:06+00:00 November 22nd, 2017|Inspiration|

Kelly’s Travels: Across the Country in 21 Days

Kelly’s been traveling -- helping clients, speaking, and learning. Let’s see where she’s been and what she’s been doing!

By | 2017-12-21T15:09:46+00:00 October 31st, 2017|Tiny Videos|

From the Heart, to the Heart

Brands that market from the heart will create strong, enduring bonds. I have seen it work. It has been over a week, but I am still feeding off the energy from the Admissions & Marketing Symposium in Los Angeles. My first-ever west coast presentation went well. It won't be my last! I was challenged by [...]

By | 2017-11-03T12:36:39+00:00 October 31st, 2017|Branding|

Reflections from NCAD 2017: Branding First

My reflections from NCAD? Branding first. Web next. While at NCAD, I noticed there is more chatter around branding today than there was two years ago, which is great! Though branding is part of the conversation today, many still aren't sure where branding fits within the process of marketing a new or evolving organization. CEO's [...]

By | 2017-08-29T16:38:19+00:00 August 29th, 2017|Branding|

It’s a New Day at NAATP

I just returned from NAATP National 2017, the National Association of Addiction Treatment Providers’ (NAATP) annual national conference. Yes, it’s a new day. We had the privilege of working with NAATP’s then-new leadership team on an organizational rebranding. We did the whole package – a brand assessment with stakeholder interviews and membership surveys; mission, vision, [...]

By | 2017-12-21T15:16:21+00:00 May 30th, 2017|Mental Health & Addiction|

dR at NATCON 2017

dRtiny videos are a new series of spur of the moment shorts, each one under a minute, that give you insight into our studio, the people in it, and random day-to-day happenings.

By | 2017-12-21T15:54:35+00:00 March 28th, 2017|Tiny Videos|

Take a Position

It’s my theme for this year – Take a Position. It’s not like I didn’t have a position. I did. My business does. We build healthy brands, and we help organizations that help people. But during the course of a year, or five or ten, it’s easy to get caught up in the day-to-day stuff [...]

By | 2017-12-21T15:53:20+00:00 March 23rd, 2017|Branding, Content, Inspiration, Marketing|

The State of dR

I guess this is my State of designRoom blog for the beginning of 2017. I’m very excited, because there are new things happening. For the first time in years, we have refreshed our own brand. You’ll see it soon! In the spirit of our own brand refresh, we have an organizational theme for the year [...]

By | 2017-12-21T16:03:36+00:00 February 10th, 2017|designRoom|

The Host of Christmas Past

Since founding dRC, I have been the host of many a Christmas past. It is one of my favorite things! Here's a short trip down what's become a long memory lane. Christmas past has become very dear to me. Balloons and Balls One of our first holiday events was a balloon decorating Christmas Party. The [...]

By | 2017-03-27T15:27:55+00:00 December 21st, 2016|designRoom Creative|

Showing Brand Gratitude

I can honestly show my brand gratitude. Partly because I am grateful that I've been able to share about branding at key behavioral health industry trade shows. And partly because of the behavioral health brands we've worked with this year. This past year, being able to get in front of our audience at several shows [...]

By | 2017-03-27T15:27:55+00:00 November 29th, 2016|Branding|

Doctor C at State of Recovery

Kelly and Celeste and Doctor C at the State of Recovery Conference My summer fun has included a trip to Florida with Doctor C for the State of Recovery Conference. My special guest? Celeste, my daughter, acting as Doctor C's special assistant and director of social media. And my awesome traveling companion! We make a formidable [...]

By | 2017-12-21T16:11:48+00:00 July 28th, 2016|Branding, designRoom|

The Leap to a New Brand

How do you know if you are ready to make the leap to a new brand? There’s a reason the biggest brands are always working on their own brands, and that every brand of any substance has a brand manager, or a whole team, to care for it. It’s because a brand is a super [...]

By | 2017-03-27T15:27:56+00:00 February 25th, 2016|Branding|

My Year in Review

This is my year in review. 2015 has definitely affirmed what I want to do with designRoom Creative. I’m intensely grateful for the people I’ve met, the work we’ve done, and the exciting projects to come. So I’ve put together kind of a list of reverse-resolutions – things that I totally would have wished for [...]

By | 2017-03-27T15:27:56+00:00 December 17th, 2015|designRoom Creative, Mental Health & Addiction|

Branding for Behavioral Health. Why?

We are often referred to prospective clients this way, “if you want to do it right, call designRoom Creative.” I am very proud of that. Because getting your branding right, even if it takes time and a bit more of an investment at the front end, will help you create consistent revenue for years to [...]

NCAD WAS INTERESTED

The National Conference on Addiction Disorders (NCAD), along with Behavioral Healthcare Executive Summit, has rapidly established itself as a premier, respected, and trusted national conference that provides a diverse educational curriculum on the prevention, intervention, treatment, and recovery management of addictions that affect various genders, generations, and cultures. Rachel and I recently showed at the [...]

By | 2017-03-27T15:27:57+00:00 August 18th, 2015|Branding, designRoom Creative, Mental Health & Addiction|

Trade Show ROI #2

We just got back from our first National Conference in Orlando. More than 3,000 attendees walked by our awesome 8'x10' booth. Hundreds of them stopped in to chat and look at what we had to offer. We had meaningful conversations, met a lot of very passionate, dedicated people, learned so much about the behavioral health [...]

By | 2017-12-21T16:19:24+00:00 April 30th, 2015|Marketing|