Kelly Farrell

Kelly Farrell

Branding for Behavioral Health. Why?

By Kelly Farrell / October 6, 2015

We are often referred to prospective clients this way, “if you want to do it right, call designRoom Creative.” I am very proud of that. Because getting your branding right, even if it takes time and a bit more of an investment at the front end, will help you create consistent revenue for years to…

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NCAD Was Interested

NCAD WAS INTERESTED

By Kelly Farrell / August 18, 2015

The National Conference on Addiction Disorders (NCAD), along with Behavioral Healthcare Executive Summit, has rapidly established itself as a premier, respected, and trusted national conference that provides a diverse educational curriculum on the prevention, intervention, treatment, and recovery management of addictions that affect various genders, generations, and cultures. Rachel and I recently showed at the…

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Trade Show ROI 2

Trade Show ROI #2

By Kelly Farrell / April 30, 2015

We just got back from our first National Conference in Orlando. More than 3,000 attendees walked by our awesome 8’x10′ booth. Hundreds of them stopped in to chat and look at what we had to offer. We had meaningful conversations, met a lot of very passionate, dedicated people, learned so much about the behavioral health…

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Trade Show ROI

Getting a Return from Trade Shows

By Kelly Farrell / March 30, 2015

Getting a return from trade shows and conferences can be a stress-filled job. Over the years we have helped many of our clients prepare for trade shows and conferences. We can help relieve some of that stress. I have always felt the pressure of the marketing managers that we have worked with. Since we started doing…

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HappyNewFacesandRoles

Happy New Faces! And Roles!

By Kelly Farrell / January 29, 2015

I love it when I see happy faces in our office. It means something’s going right! Especially with Kimberly and our newest team member, Rachel Zake. She’s here to do Account Services. That makes Kimberly happy, because she has more help with clients. And our clients are going to be happier because Rachel is going…

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designRoom Gratitude

Brand Gratitude

By Kelly Farrell / December 11, 2014

If gratitude were my brand, I’d be all over the place. But I’d be well-positioned for the coming year. I think that’s ok when you’re grateful. Because gratitude touches everything. I’m grateful that we have had the opportunity this year to add so much to an already great team. Not just our key people inside, but…

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Own Your Position

Own Your Position

By Kelly Farrell / October 29, 2014

At dRC our goals are to help you to look right, be a healthy brand and own your position. Over the years we have found that the timeless branding solutions we create, the ones our clients love, come when we clearly identify a client’s position in the market. Not only through their own eyes, but…

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I love black and other color trends

I Love Black, and Other Color Trends.

By Kelly Farrell / September 23, 2014

I own a creative studio. Every day here is colorful. Our designers are immersed in color, recommending palettes for client brands – digging deep into color psychology, meaning, relationships, competition, hierarchy and every other aspect you can think of. Even our walls are a bright orange and pale blue. I oversee this colorful kingdom while wearing…

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Open Minds 2014 Blog by designRoom Creative

We Opened Some Eyes (I Hope) at Open Minds!

By Kelly Farrell / June 13, 2014

Earlier this month in New Orleans I presented, along with long-time client, Jonathan Lee, CEO of Signature Health, a case study of his brand in front of more than 100 Behavioral Health professionals from all over the country. We spoke about the importance of, especially in a changing industry, positioning a brand for growth. It’s not…

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CLE: This is My Town

CLE: This is My Town

By Kelly Farrell / October 17, 2013

I love this video of Cleveland. Amazing. Because, even though I don’t live in CLE anymore, my business is still here, and will remain here. This is still my town. And I like it. I have been working in downtown since 1987. I started my career by working for Glazen Advertising in the Bulkley Building in Playhouse Square. Great way to be introduced to the city. And I still love being in downtown Cleveland.

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Lauren Byers, Vice President, MarshBerry

"Our client base increased. Our staff base increased. Our reputation and notoriety in the industry increased. The branding has lifted us up to be very confident.”

Denise Corbisiero, COO, Integrity Billing

“We trust them as true professionals who really understand the process that’s required to do things right.”

Carole Boye, CEO, Community Alliance

“They really bring in the heart behind the message. They tell the story in ways that are compelling. They’re really creative and that matters.”

Anthony Guido, VP of Communications & Marketing, Cohen Veterans Network

“…we really felt that they understood what we wanted to accomplish. They listened to us instead of puking their process on us.”

Laura Bren, President, Deeley Insurance Group

“Loved the process – we got so much more than a new logo; helped us unite around a common mission and language.”

Travis Pearson, CEO, Endeavors

“This input helped us work better together as a team. The whole brand refresh process was a wonderful team building opportunity.”

Matthew Wolf, Vice President, Seabrook

“We never had the production value in terms of the presentation/signage – the quality was new and impressive and people really embraced it.”

Marvin Ventrell, Executive Director, National Association of Addiction Treatment Providers

“Take the time to let designRoom get to know you. It is amazing that they get to the core of who you are…”

Jonathan Lee, President & CEO, Signature Health, Inc.

“They became much more like partners deeply embedded inside our business.”

Travis Mlakar, President, Millcraft Paper

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