Website SSL Certificate: What, Why, and How

What is an SSL certificate? I'll explain. During our Brand Assessment process, we perform a website assessment. We utilize HubSpot's website grader to help uncover simple reasons why a website may be underperforming. One of HubSpot's categories is Security, which involves an SSL Certificate. So, what is an SSL Certificate? Why might your website need one? [...]

By | 2017-11-21T10:31:40+00:00 November 21st, 2017|Web Design|

Kelly’s Travels: Across the Country in 21 Days

Kelly’s been traveling -- helping clients, speaking, and learning. Let’s see where she’s been and what she’s been doing!

By | 2017-10-31T11:54:41+00:00 October 31st, 2017|Uncategorized|

From the Heart, to the Heart

Brands that market from the heart will create strong, enduring bonds. I have seen it work. It has been over a week, but I am still feeding off the energy from the Admissions & Marketing Symposium in Los Angeles. My first-ever west coast presentation went well. It won't be my last! I was challenged by [...]

By | 2017-11-03T12:36:39+00:00 October 31st, 2017|Branding|

Make a Promise. Then Keep It!

Make a promise you can keep. Then keep it. This is something we recommend to clients, and is a quintessential part of healthy branding. The first part of the process is to assess the brand. What sets the brand apart from similar organizations? How is it special? What does it offer? This is positioning, and [...]

By | 2017-10-26T08:42:45+00:00 October 26th, 2017|Branding|

A Type Design Niche, By the Letter

While it’s still early in my career, I’ve been fortunate to have developed a type design niche. I have a knack for letters. All About All the Letters My expertise, and my passion, is in type design -- making new fonts and expanding old ones. It can be tedious. Kerning, for example, is a step [...]

By | 2017-10-24T12:03:14+00:00 October 23rd, 2017|Typography|

My 3 Favorite Photoshop Tools

Here are three of my most important and favorite photoshop tools I use for when designing digital assets: Fill / Content-Aware I remember the day I learned this technique. It felt like being a kid on Christmas morning opening a brand new toy. Only this toy makes my life much easier. Designers are constantly challenged [...]

By | 2017-09-29T14:50:04+00:00 September 29th, 2017|Design|

Take a Position and Own It.

Yeah, we know how to take a position. That willingness to take a risk and act differently, as long as we've done our homework, manifests in many ways. Yesterday we pitched something to a client (we won't say who) that we wouldn't have pitched even a few years ago. It was an idea, a concept, [...]

By | 2017-09-29T14:57:47+00:00 September 29th, 2017|Branding|

Reflections from NCAD 2017: Branding First

My reflections from NCAD? Branding first. Web next. While at NCAD, I noticed there is more chatter around branding today than there was two years ago, which is great! Though branding is part of the conversation today, many still aren't sure where branding fits within the process of marketing a new or evolving organization. CEO's [...]

By | 2017-08-29T16:38:19+00:00 August 29th, 2017|Branding|

Life Without Digital: Another Digital Detox Done

It's done. Another digital detox. Can you hear it? Can you smell it? You can touch it, breathe it, and feel it all around you. What is it that I'm talking about? It's Life. The dearest gift humans can be thankful for. Are we thankful enough to cherish the small things life has to offer? [...]

By | 2017-08-29T16:53:14+00:00 August 28th, 2017|Inspiration|

There and Back Again: Hi Lauren Miller!

Hi there! I'm Lauren Miller, the new Business Development Manager at designRoom. My story is one you have likely heard many times before – the young Ohio girl venturing to the big city to find herself, only to realize that Ohio is where she was meant the be all along. I spent my formative years [...]

By | 2017-08-28T13:22:30+00:00 August 11th, 2017|designRoom|

That Awkward Moment Before You Write

Have you felt that awkward moment before you try to write something... like a blog? If so, do you like it or hate it? If you hate it, you probably don't like blogging. But if you like it, then writing for you harbors a powerful, inner drive to inspire people. I embrace that awkward moment. [...]

By | 2017-07-27T13:48:42+00:00 July 25th, 2017|Inspiration|

What’s your favorite color? Mine is 306

What is your favorite color? Mine is 306. 306U to be exact (306C is a little too pedantic for my tastes). I know a lot of people like 300, or some like the warmer 2738. My favorite used to be 3005, but either my eyes have changed or I’ve just lost that emotional connection to [...]

By | 2017-07-24T13:26:34+00:00 July 24th, 2017|Design|

Hi! I’m Anna Richard: Design Intern

Hi, I'm the new designRoom intern, Anna Richard. I'm a Kent State graduate with a BFA in Visual Communication Design, specializing in typography and typeface design. I don't have a favorite font, but if I had to pick one, it'd be Greta Mono. In fact, I'm also working for Google this summer, fixing typefaces in [...]

By | 2017-06-28T12:13:54+00:00 June 28th, 2017|designRoom Creative|

Design Debt: 3 Things that Create it and How to Avoid it

Design debt is very much about wasted time and money. That's why we refer to it as debt. And why it's a good idea to avoid it. Almost everyone has experienced a design process of some sort. Whether through a marketing plan and a design firm or an interior design solution for your kitchen, design spreads across [...]

By | 2017-06-19T13:53:21+00:00 June 19th, 2017|Design|

Logo Sketches and Chad!

Tiny videos are a series of insightful shorts – quick, spontaneous, peeks into our world, our work, and our people. We caught Chad working on logo sketches, refinements actually, prior to a big new logo presentation for a client in New Jersey.

By | 2017-05-30T16:21:21+00:00 May 30th, 2017|Uncategorized|

It’s a New Day at NAATP

I just returned from NAATP National 2017, the National Association of Addiction Treatment Providers’ (NAATP) annual national conference. Yes, it’s a new day. We had the privilege of working with NAATP’s then-new leadership team on an organizational rebranding. We did the whole package – a brand assessment with stakeholder interviews and membership surveys; mission, vision, [...]

By | 2017-05-31T12:51:39+00:00 May 30th, 2017|Uncategorized|

A Logo Refresh of Our Own

In case you haven’t noticed, designRoom recently completed a logo refresh of our own. Why? Because its easy for us! It’s what we do, when there's a good reason for doing it. LOL Just kidding. A logo refresh was actually quite difficult for us. Why? Because it’s what we do for a living. It’s true what [...]

By | 2017-05-24T09:55:36+00:00 May 24th, 2017|Logos, Uncategorized|

Tiny Videos – Shaun’s 5 Criteria for Website Review

Brand assessment and website review involve thorough analyses of a brand's digital footprint. There are many different ways to perform a website review. Many reviewers are subjective about what is important. Here are my 5 most important categories when reviewing a website: Information Architecture The site map and content organization are probably the least respected category in [...]

By | 2017-05-12T14:05:06+00:00 May 12th, 2017|Web Design|

Seattle Typestyles Explored

How does Seattle typestyles end up as the topic for this blog? I'll tell you: Kelly and I were in Seattle a few weeks ago for NATCON17. I swear this show gets bigger and better every year. We were thrilled to connect with inspiring behavioral health professionals and attend some insightful sessions. But, as with all [...]

By | 2017-04-25T13:42:39+00:00 April 25th, 2017|Design, Typography|

Digital Design Q & A With Shaun

I'm Shaun, Digital Design Director here at designRoom. I recently took time to answer some of the most popular questions clients ask me. I decided to collect them and share them here,  in hopes they can also help you. Q: I've been told that my site needs to be more responsive and the resolution should be [...]

By | 2017-06-19T13:50:06+00:00 April 21st, 2017|Design, Uncategorized, Web Design|