Take a Position. It was my theme for 2017. And my promise – to you and to myself – was to share content and thoughts and ideas that would help others grow and sustain a healthy brand. My goal in taking a position was to open up and share: • Our studio • Our process, [...]
Happy Holidays from Kelly and dR.
Website assessment is a critical part of every brand assessment. During a website assessment, Shaun utilizes HubSpot's website grader tool and his own website brand review to evaluate your brand's website. dR Website Review During our review, we look to see if your site is functioning the best it can for your audience. The following [...]
I have an idea… That’s how it always starts. It scares practically everyone I say it to. This time of year it feels like I say it every single day. I have always been a planner – when I was little my dad would say, “You must have gotten hit in the head with a [...]
Kelly wishes everyone a Happy Thanksgiving!
What is an SSL certificate? I'll explain. During our Brand Assessment process, we perform a website assessment. We utilize HubSpot's website grader to help uncover simple reasons why a website may be underperforming. One of HubSpot's categories is Security, which involves an SSL Certificate. So, what is an SSL Certificate? Why might your website need one? [...]
Launching Your New Logo: Six Critical Steps After months working with your branding agency, you just approved a new logo. You are excited, and maybe a little impatient, to show it off to the world. We get it. But now is not the time to be hasty. There is more work to do. Here are [...]
Kelly’s been traveling -- helping clients, speaking, and learning. Let’s see where she’s been and what she’s been doing!
Brands that market from the heart will create strong, enduring bonds. I have seen it work. It has been over a week, but I am still feeding off the energy from the Admissions & Marketing Symposium in Los Angeles. My first-ever west coast presentation went well. It won't be my last! I was challenged by [...]
Make a promise you can keep. Then keep it. This is something we recommend to clients, and is a quintessential part of healthy branding. The first part of the process is to assess the brand. What sets the brand apart from similar organizations? How is it special? What does it offer? This is positioning, and [...]
While it’s still early in my career, I’ve been fortunate to have developed a type design niche. I have a knack for letters. All About All the Letters My expertise, and my passion, is in type design -- making new fonts and expanding old ones. It can be tedious. Kerning, for example, is a step [...]
Here are three of my most important and favorite photoshop tools I use for when designing digital assets: Fill / Content-Aware I remember the day I learned this technique. It felt like being a kid on Christmas morning opening a brand new toy. Only this toy makes my life much easier. Designers are constantly challenged [...]
Yeah, we know how to take a position. That willingness to take a risk and act differently, as long as we've done our homework, manifests in many ways. Yesterday we pitched something to a client (we won't say who) that we wouldn't have pitched even a few years ago. It was an idea, a concept, [...]
Recently, I attended the Brand New Conference in Chicago, a “two-day event on corporate and brand identity with some of today’s most active and influential practitioners from around the world.” I’ve been to countless design conferences, but it had been quite some time since my last. To me they had become tedious portfolio reviews offering little [...]
My reflections from NCAD? Branding first. Web next. While at NCAD, I noticed there is more chatter around branding today than there was two years ago, which is great! Though branding is part of the conversation today, many still aren't sure where branding fits within the process of marketing a new or evolving organization. CEO's [...]
It's done. Another digital detox. Can you hear it? Can you smell it? You can touch it, breathe it, and feel it all around you. What is it that I'm talking about? It's Life. The dearest gift humans can be thankful for. Are we thankful enough to cherish the small things life has to offer? [...]
Hi there! I'm Lauren Miller, the new Business Development Manager at designRoom. My story is one you have likely heard many times before – the young Ohio girl venturing to the big city to find herself, only to realize that Ohio is where she was meant the be all along. I spent my formative years [...]
Kelly talks about how a healthy brand always makes a good first impression.
Have you felt that awkward moment before you try to write something... like a blog? If so, do you like it or hate it? If you hate it, you probably don't like blogging. But if you like it, then writing for you harbors a powerful, inner drive to inspire people. I embrace that awkward moment. [...]
What is your favorite color? Mine is 306. 306U to be exact (306C is a little too pedantic for my tastes). I know a lot of people like 300, or some like the warmer 2738. My favorite used to be 3005, but either my eyes have changed or I’ve just lost that emotional connection to [...]
designRoom Creative Director, Chad Gordon, talks about brand guidelines, choosing a color palette, and how important they are.
Hi, I'm the new designRoom intern, Anna Richard. I'm a Kent State graduate with a BFA in Visual Communication Design, specializing in typography and typeface design. I don't have a favorite font, but if I had to pick one, it'd be Greta Mono. In fact, I'm also working for Google this summer, fixing typefaces in [...]
Every time I come back from a conference (and I go to a lot) I am more convinced that our brand assessment process is vital. The inside job -- the uncovering of what makes an organization special and what the brand stands for -- helps an organization become more efficient, productive and sustainable. Here’s a [...]
Design debt is very much about wasted time and money. That's why we refer to it as debt. And why it's a good idea to avoid it. Almost everyone has experienced a design process of some sort. Whether through a marketing plan and a design firm or an interior design solution for your kitchen, design spreads across [...]
Tiny videos are a series of insightful shorts – quick, spontaneous, peeks into our world, our work, and our people. We caught Chad working on logo sketches, refinements actually, prior to a big new logo presentation for a client in New Jersey.
I just returned from NAATP National 2017, the National Association of Addiction Treatment Providers’ (NAATP) annual national conference. Yes, it’s a new day. We had the privilege of working with NAATP’s then-new leadership team on an organizational rebranding. We did the whole package – a brand assessment with stakeholder interviews and membership surveys; mission, vision, [...]
In case you haven’t noticed, designRoom recently completed a logo refresh of our own. Why? Because its easy for us! It’s what we do, when there's a good reason for doing it. LOL Just kidding. A logo refresh was actually quite difficult for us. Why? Because it’s what we do for a living. It’s true what [...]
Kelly getting ready for NAATP National and sharing her one big thing about healthy branding.
Brand assessment and website review involve thorough analyses of a brand's digital footprint. There are many different ways to perform a website review. Many reviewers are subjective about what is important. Here are my 5 most important categories when reviewing a website: Information Architecture The site map and content organization are probably the least respected category in [...]