Here are three of my most important and favorite photoshop tools I use for when designing digital assets: Fill / Content-Aware I remember the day I learned this technique. It felt like being a kid on Christmas morning opening a brand new toy. Only this toy makes my life much easier. Designers are constantly challenged [...]
Yeah, we know how to take a position. That willingness to take a risk and act differently, as long as we've done our homework, manifests in many ways. Yesterday we pitched something to a client (we won't say who) that we wouldn't have pitched even a few years ago. It was an idea, a concept, [...]
Recently, I attended the Brand New Conference in Chicago, a “two-day event on corporate and brand identity with some of today’s most active and influential practitioners from around the world.” I’ve been to countless design conferences, but it had been quite some time since my last. To me they had become tedious portfolio reviews offering little [...]
My reflections from NCAD? Branding first. Web next. While at NCAD, I noticed there is more chatter around branding today than there was two years ago, which is great! Though branding is part of the conversation today, many still aren't sure where branding fits within the process of marketing a new or evolving organization. CEO's [...]
It's done. Another digital detox. Can you hear it? Can you smell it? You can touch it, breathe it, and feel it all around you. What is it that I'm talking about? It's Life. The dearest gift humans can be thankful for. Are we thankful enough to cherish the small things life has to offer? [...]
Hi there! I'm Lauren Miller, the new Business Development Manager at designRoom. My story is one you have likely heard many times before – the young Ohio girl venturing to the big city to find herself, only to realize that Ohio is where she was meant the be all along. I spent my formative years [...]
Kelly talks about how a healthy brand always makes a good first impression.
Have you felt that awkward moment before you try to write something... like a blog? If so, do you like it or hate it? If you hate it, you probably don't like blogging. But if you like it, then writing for you harbors a powerful, inner drive to inspire people. I embrace that awkward moment. [...]
What is your favorite color? Mine is 306. 306U to be exact (306C is a little too pedantic for my tastes). I know a lot of people like 300, or some like the warmer 2738. My favorite used to be 3005, but either my eyes have changed or I’ve just lost that emotional connection to [...]
designRoom Creative Director, Chad Gordon, talks about brand guidelines, choosing a color palette, and how important they are.
Hi, I'm the new designRoom intern, Anna Richard. I'm a Kent State graduate with a BFA in Visual Communication Design, specializing in typography and typeface design. I don't have a favorite font, but if I had to pick one, it'd be Greta Mono. In fact, I'm also working for Google this summer, fixing typefaces in [...]
Every time I come back from a conference (and I go to a lot) I am more convinced that our brand assessment process is vital. The inside job -- the uncovering of what makes an organization special and what the brand stands for -- helps an organization become more efficient, productive and sustainable. Here’s a [...]
Design debt is very much about wasted time and money. That's why we refer to it as debt. And why it's a good idea to avoid it. Almost everyone has experienced a design process of some sort. Whether through a marketing plan and a design firm or an interior design solution for your kitchen, design spreads across [...]
Tiny videos are a series of insightful shorts – quick, spontaneous, peeks into our world, our work, and our people. We caught Chad working on logo sketches, refinements actually, prior to a big new logo presentation for a client in New Jersey.
I just returned from NAATP National 2017, the National Association of Addiction Treatment Providers’ (NAATP) annual national conference. Yes, it’s a new day. We had the privilege of working with NAATP’s then-new leadership team on an organizational rebranding. We did the whole package – a brand assessment with stakeholder interviews and membership surveys; mission, vision, [...]
In case you haven’t noticed, designRoom recently completed a logo refresh of our own. Why? Because its easy for us! It’s what we do, when there's a good reason for doing it. LOL Just kidding. A logo refresh was actually quite difficult for us. Why? Because it’s what we do for a living. It’s true what [...]
Kelly getting ready for NAATP National and sharing her one big thing about healthy branding.
Brand assessment and website review involve thorough analyses of a brand's digital footprint. There are many different ways to perform a website review. Many reviewers are subjective about what is important. Here are my 5 most important categories when reviewing a website: Information Architecture The site map and content organization are probably the least respected category in [...]
How does Seattle typestyles end up as the topic for this blog? I'll tell you: Kelly and I were in Seattle a few weeks ago for NATCON17. I swear this show gets bigger and better every year. We were thrilled to connect with inspiring behavioral health professionals and attend some insightful sessions. But, as with all [...]
I'm Shaun, Digital Design Director here at designRoom. I recently took time to answer some of the most popular questions clients ask me. I decided to collect them and share them here, in hopes they can also help you. Q: I've been told that my site needs to be more responsive and the resolution should be [...]
Ohio Travel Bag (OTB): established in 1908 as a manufacturer of traveling bags and coin collection bags. The Industrial Revolution, with its locomotives and steamships and motorcars, had opened up travel to everyday Americans. Ohio Travel Bag outfitted those travelers with their luggage. As larger manufacturers took over the market, OTB transitioned to sourcing and providing [...]
dRtiny videos are a new series of spur of the moment shorts, each one under a minute, that give you insight into our studio, the people in it, and random day-to-day happenings.
What have I learned in my first year at designRoom? April 4th will be my one year dR anniversary and I've learned a lot things. I'm going to focus on the three important things I cherish the most. All In Before dR, most of my career was spent grinding away at bigger, competitive, neo-cultured agencies. [...]
It’s my theme for this year – Take a Position. It’s not like I didn’t have a position. I did. My business does. We build healthy brands, and we help organizations that help people. But during the course of a year, or five or ten, it’s easy to get caught up in the day-to-day stuff [...]
As I teased in my social post, I have some thoughts on Aldi's fresh logo. First, let me tell you my impressions of Aldi and their old logo. For a long time, I had driven by Aldi’s and had no idea what they were. It sounded and looked vaguely automotive. When I finally heard it [...]
Brand belief is important. Belief leads to brand loyalty, which leads to sustained brand success. I believe it's being threatened. A while back I wrote a blog about how a healthy relationship equals a healthy brand. I stated that the number one tenet of a healthy client/agency relationship was "belief": "Simply put, you have to [...]