Design Debt: 3 Things that Create it and How to Avoid it

Design debt is very much about wasted time and money. That's why we refer to it as debt. And why it's a good idea to avoid it. Almost everyone has experienced a design process of some sort. Whether through a marketing plan and a design firm or an interior design solution for your kitchen, design spreads across [...]

By | 2017-06-19T13:53:21+00:00 June 19th, 2017|Design|

Logo Sketches and Chad!

Tiny videos are a series of insightful shorts – quick, spontaneous, peeks into our world, our work, and our people. We caught Chad working on logo sketches, refinements actually, prior to a big new logo presentation for a client in New Jersey.

By | 2017-05-30T16:21:21+00:00 May 30th, 2017|Uncategorized|

It’s a New Day at NAATP

I just returned from NAATP National 2017, the National Association of Addiction Treatment Providers’ (NAATP) annual national conference. Yes, it’s a new day. We had the privilege of working with NAATP’s then-new leadership team on an organizational rebranding. We did the whole package – a brand assessment with stakeholder interviews and membership surveys; mission, vision, [...]

By | 2017-05-31T12:51:39+00:00 May 30th, 2017|Uncategorized|

A Logo Refresh of Our Own

In case you haven’t noticed, designRoom recently completed a logo refresh of our own. Why? Because its easy for us! It’s what we do, when there's a good reason for doing it. LOL Just kidding. A logo refresh was actually quite difficult for us. Why? Because it’s what we do for a living. It’s true what [...]

By | 2017-05-24T09:55:36+00:00 May 24th, 2017|Logos, Uncategorized|

Tiny Videos – Shaun’s 5 Criteria for Website Review

Brand assessment and website review involve thorough analyses of a brand's digital footprint. There are many different ways to perform a website review. Many reviewers are subjective about what is important. Here are my 5 most important categories when reviewing a website: Information Architecture The site map and content organization are probably the least respected category in [...]

By | 2017-05-12T14:05:06+00:00 May 12th, 2017|Web Design|

Seattle Typestyles Explored

How does Seattle typestyles end up as the topic for this blog? I'll tell you: Kelly and I were in Seattle a few weeks ago for NATCON17. I swear this show gets bigger and better every year. We were thrilled to connect with inspiring behavioral health professionals and attend some insightful sessions. But, as with all [...]

By | 2017-04-25T13:42:39+00:00 April 25th, 2017|Design, Typography|

Digital Design Q & A With Shaun

I'm Shaun, Digital Design Director here at designRoom. I recently took time to answer some of the most popular questions clients ask me. I decided to collect them and share them here,  in hopes they can also help you. Q: I've been told that my site needs to be more responsive and the resolution should be [...]

By | 2017-06-19T13:50:06+00:00 April 21st, 2017|Design, Uncategorized, Web Design|

What Have I Learned in My First Year at dR?

What have I learned in my first year at designRoom? April 4th will be my one year dR anniversary and I've learned a lot things. I'm going to focus on the three important things I cherish the most. All In Before dR, most of my career was spent grinding away at bigger, competitive, neo-cultured agencies. [...]

By | 2017-03-29T10:11:51+00:00 March 27th, 2017|designRoom Creative|

Take a Position

It’s my theme for this year – Take a Position. It’s not like I didn’t have a position. I did. My business does. We build healthy brands, and we help organizations that help people. But during the course of a year, or five or ten, it’s easy to get caught up in the day-to-day stuff [...]

By | 2017-03-30T12:05:35+00:00 March 23rd, 2017|Branding, Content, Inspiration, Marketing|

Build Brand Belief Amid Alternative Facts

Brand belief is important. Belief leads to brand loyalty, which leads to sustained brand success. I believe it's being threatened. A while back I wrote a blog about how a healthy relationship equals a healthy brand. I stated that the number one tenet of a healthy client/agency relationship was "belief": "Simply put, you have to [...]

By | 2017-03-27T15:27:54+00:00 February 23rd, 2017|Branding|

Message in a Needle

A message in a needle. It's not quite the kind of messaging I'm used to. Normally I'm cobbling together the right words for a client, to capture the essence of a brand, a promise, a benefit, a selling proposition. Or writing a clumsy, but heartfelt, blog. This is different. It's not a bottle floating in [...]

By | 2017-03-27T15:27:54+00:00 February 20th, 2017|Mental Health & Addiction|

The State of dR

I guess this is my State of designRoom blog for the beginning of 2017. I’m very excited, because there are new things happening. For the first time in years, we have refreshed our own brand. You’ll see it soon! In the spirit of our own brand refresh, we have an organizational theme for the year [...]

By | 2017-03-27T15:27:54+00:00 February 10th, 2017|Uncategorized|

Changing Your Space, Improving Your Outlook

Lots of studies have shown that changing your space - a workspace, a living space, or just cleaning your car - can improve your outlook, bring calm, and even improve productivity. I just changed mine, and I can affirm that it's true. While there are many ways to improve your work environment, a physical change in workspace is very [...]

By | 2017-03-27T15:27:54+00:00 January 26th, 2017|Uncategorized|

7 Quality Assurance Website Tests

Website tests for quality assurance are the only way to make sure a site looks and functions the way it's supposed to across all platforms. A lot of time and hard work goes into creating a website: Research; Copywriting; Visual Design; User Experience Design; Development; Optimization; and more. Before any website goes live, it deserves [...]

By | 2017-03-27T15:27:55+00:00 January 20th, 2017|Web Design|

Free 2017 Calendar Download

How about a free 2017 calendar featuring original photography? It seems nobody does calendars anymore, which is why I created a free download for anyone who wants it! This is the first year I can remember that I didn't get a calendar to hang in my office. I guess I'm a little old school, but [...]

By | 2017-03-27T15:27:55+00:00 January 16th, 2017|Design|

The Host of Christmas Past

Since founding dRC, I have been the host of many a Christmas past. It is one of my favorite things! Here's a short trip down what's become a long memory lane. Christmas past has become very dear to me. Balloons and Balls One of our first holiday events was a balloon decorating Christmas Party. The [...]

By | 2017-03-27T15:27:55+00:00 December 21st, 2016|designRoom Creative|

Top Twelve Holiday Songs

Here are my top twelve holiday songs. (It would have been thirteen with the Mr. Grinch song.) They're good, they're bad. They're mine. And all of them mean something to me. If you like, share some of yours! I'll start slow and cool: 1. Santa Baby, Eartha Kitt Ya'll don't know nothing bout this... a sable [...]

By | 2017-03-27T15:27:55+00:00 December 15th, 2016|Uncategorized|

Two Bulls on a Hill

Before I get to the Two Bulls on a Hill, I’m going to tell you what I’m most thankful for in this world. It’s my father, Larry Culbertson. Since I was a kid, my father has allowed me to develop into the man I was meant to be. He never directed me, never pushed me, [...]

By | 2016-11-29T13:13:34+00:00 November 29th, 2016|Inspiration|

Showing Brand Gratitude

I can honestly show my brand gratitude. Partly because I am grateful that I've been able to share about branding at key behavioral health industry trade shows. And partly because of the behavioral health brands we've worked with this year. This past year, being able to get in front of our audience at several shows [...]

By | 2017-03-27T15:27:55+00:00 November 29th, 2016|Branding|

A Year to Be Thankful For

On Thursday many of us will look back on the year and acknowledge the things we are grateful for. I decided to get a head start, because this year might have been the best year of my life. I have so much to be thankful for. Frankly, if I listed them all this would be the world's [...]

By | 2017-03-27T15:27:55+00:00 November 22nd, 2016|designRoom Creative|

Simple Ways to Fall

I know a lot of simple ways to fall. Here's a selection of my current favorites. I didn't include the song I wrote, titled appropriately enough, A Simple Way to Fall. Perhaps I will in a future blog. Feel free to share your own simple ways. Fall Classic Indians and Cubs in the World Series. An [...]

By | 2017-03-27T15:27:55+00:00 October 31st, 2016|Behavioral Health, Inspiration|