A Healthy Brand Story

We love clients like Jeanne Coughlin. We love all of our clients, of course, but we have a rather long history with Jeanne, having helped develop her brand, the Coughlin Group, through the years. Her brand has grown and evolved, as all brands must. So last year, we partnered with her again to make her [...]

By | 2017-03-27T15:27:56+00:00 October 29th, 2015|Branding, Design, Logos, Positioning|

Healthy Relationship = Healthy Brand

Whether creating a new brand or refreshing an old brand the ultimate success does not begin with research, interviews or focus groups. The foundation isn’t built in a brainstorming session or when pencil hits paper. The magic to building a healthy brand starts with the health of the relationship between the client and the branding [...]

By | 2017-03-27T15:27:56+00:00 October 29th, 2015|Branding, Design, Positioning|

Scary Costumes

One of my favorite Halloween memories is of my mom helping my brother and me with our recycling bin and butterfly costumes. I was the butterfly, of course. Just the idea that for one day you can be anything or anyone you want, even a butterfly, has always appealed to me. Obviously being happy with [...]

By | 2017-03-27T15:27:56+00:00 October 15th, 2015|Behavioral Health, Mental Health & Addiction|

Pedro Huertas – First Steps at dRC

Monday, October 5th, 2015. The first day of the week. A day that, for some, is the most dreaded of days. But this wasn't just any Monday. It was the first of many to come for me, Pedro Huertas, Design Intern, here at designRoom Creative. I didn't grow up in the world's greatest neighborhood; it [...]

By | 2017-03-27T15:27:56+00:00 October 7th, 2015|designRoom Creative, Guest Blog|

Branding for Behavioral Health. Why?

We are often referred to prospective clients this way, “if you want to do it right, call designRoom Creative.” I am very proud of that. Because getting your branding right, even if it takes time and a bit more of an investment at the front end, will help you create consistent revenue for years to [...]

Marsala – Pantone Color of the Year: PMS 18-1438

When we establish a new identity or refresh an existing one, we provide our clients with brand guidelines. These guidelines are a set of rules that help to maintain the consistency and integrity of a brand over time.  Within the guidelines, we provide specs for the brand's exact PMS colors. Pantone Matching System (PMS) is [...]

By | 2017-03-27T15:27:56+00:00 September 21st, 2015|Design, Inspiration|

Let’s Face Heroin Addiction

We shared this heroin addiction campaign blog a year ago. It is reposted because the situation is not getting better. (Blog amended and edited on September 29, 2016.) After hearing and reading comments from good, smart people saying how pissed they are at the cost of an Epipen versus an overdosing addict's access to Narcan and that we [...]

By | 2017-03-27T15:27:56+00:00 September 18th, 2015|Advertising, Cleveland, Design, Guest Blog, Mental Health & Addiction|

Content Marketing World Takeaways

dRC attended the world's largest content event, Content Marketing World, just last week. With over 3,500 people in attendance, 225 speakers, 550+ companies, and 123+ hours of keynotes, sessions, networking, and entertainment, there was no shortage of information or inspiration! Here are some photos as well as each of our thoughts on the event. Chad Session: Words [...]

By | 2017-03-27T15:27:57+00:00 September 14th, 2015|Cleveland, Content, Marketing|

See What We Did This Summer

We had such a fantastic summer here at dRC! So we decided to take a look back at all the crazy, fun and exciting new things that took place over the past few months. Enjoy! A new hire! We brought on a talented and energetic designer, Nikki Tomak, to the designRoom Creative team. Learn out more [...]

By | 2017-03-27T15:27:57+00:00 August 27th, 2015|designRoom Creative|

Why I Love Trade Shows

I’ll be honest. I love trade shows. I know, I know. You’re sitting there shaking your head. Trade shows are exhausting, overwhelming and have you running on empty at about 150mph for three or four days in a row.  It’s fun, right? Right! Where else can you sit and learn from experts in such a [...]

By | 2015-11-11T13:35:49+00:00 August 24th, 2015|Marketing|

NCAD WAS INTERESTED

The National Conference on Addiction Disorders (NCAD), along with Behavioral Healthcare Executive Summit, has rapidly established itself as a premier, respected, and trusted national conference that provides a diverse educational curriculum on the prevention, intervention, treatment, and recovery management of addictions that affect various genders, generations, and cultures. Rachel and I recently showed at the [...]

By | 2017-03-27T15:27:57+00:00 August 18th, 2015|Branding, designRoom Creative, Mental Health & Addiction|

Need to Know Production: Color Matters

Understanding your corporate colors is one of the more confusing and overlooked aspects of brand management. Here are some steps to help you along the way: 1. Yes, color is a big deal. “Color increases brand recognition by 80%.” (Source: University of Loyola, Maryland study). Choose your colors wisely. Color is critical to identifying your [...]

By | 2017-03-27T15:27:57+00:00 July 28th, 2015|Branding, Design|

Nikki Tomak: Professional Newbie

As I was growing up my family moved around a lot which, looking back, I really enjoyed. Even though I was young, I really took in my surroundings and wouldn't change seeing our beautiful United States the way I did for a thing. We lived in Florida, California, Nevada, Arizona and Pennsylvania before finally landing [...]

By | 2017-03-27T15:27:57+00:00 July 2nd, 2015|designRoom Creative|

All In.

Before this month the phrase “All In” meant something very different to me than it does today. “All In” brought to mind a scene of individuals sitting around a table praying that the odds are in their favor as one of them slides all their chips to the center, hoping no one guesses they actually [...]

By | 2017-03-27T15:27:57+00:00 June 23rd, 2015|Content, Inspiration|

5 Steps of Messaging

Working in Account Service I hear a lot of talk about different ways to communicate – Facebook, email, Twitter, Tumblr, LinkedIn, blogs, Instagram, Vine – and new ones that pop up daily. The question that always follows is how often we should communicate -- every day, twice a day, once a week, twice a week? [...]

By | 2017-03-27T15:27:57+00:00 June 18th, 2015|Content|

Messaging and Music

It is well researched and well documented that a simple tune can amplify any message. So unless you're a Keats, a Shakespeare, or a Maya Angelou, you should probably set your messages to music if you want them to be remembered. We see messaging and music done well in a lot of marketing and advertising. We [...]

By | 2017-03-27T15:27:57+00:00 June 11th, 2015|Inspiration|

Colorful Perceptions

Our moods can be affected by so many things. A melancholy song, the weather, or even a smell. While many of these mood influencers can be clear as day, one of the biggest subconscious influencers is color. Remember the mood rings that were all the rage in the early 90's? Well as it turns out there is some [...]

By | 2017-03-27T15:27:58+00:00 May 28th, 2015|Inspiration|

Self Medication and Addiction

Earlier this month I wrote a blog on the power of daily kindness and its effects on our mental health in general, as it is mental health awareness month. However, after attending the National Association of Addition Treatment Providers (NAATP) Annual Conference last weekend, I’d like to touch on the more serious needs. Specifically, self [...]

By | 2017-03-27T15:27:58+00:00 May 28th, 2015|Mental Health & Addiction|

Meet Our New dRC Intern Maddie

This being just my first week, I am enjoying being a dRC intern. It has given me the opportunity to immerse myself in a small studio setting. I have done freelance work in the past, but I appreciate having a team to interact with throughout the process. Although I am still adjusting to the environment, [...]

By | 2017-03-27T15:27:58+00:00 May 26th, 2015|designRoom Creative, Guest Blog|

Trade Show ROI #2

We just got back from our first National Conference in Orlando. More than 3,000 attendees walked by our awesome 8'x10' booth. Hundreds of them stopped in to chat and look at what we had to offer. We had meaningful conversations, met a lot of very passionate, dedicated people, learned so much about the behavioral health [...]

By | 2017-03-27T15:27:59+00:00 April 30th, 2015|Marketing|

Designer Job Applicants: I Am Concerned

"To whom it may concern..." As soon as I read that salutation in a job applicant's cover letter, I'm out. If you don't have the time to find out the name of the person that will be hiring you, then I don't have the time for you. But I am concerned. And frustrated and appalled. [...]

By | 2017-03-27T15:27:59+00:00 April 30th, 2015|designRoom Creative|

Getting a Return from Trade Shows

Getting a return from trade shows and conferences can be a stress-filled job. Over the years we have helped many of our clients prepare for trade shows and conferences. We can help relieve some of that stress. I have always felt the pressure of the marketing managers that we have worked with. Since we started doing [...]

By | 2017-03-27T15:27:59+00:00 March 30th, 2015|Marketing|

“The List” – Trade Show Edition

Business cards. Check. Breath mints. Check. Anything in my teeth? All clear! These might be the final items on my check list just before hitting the exhibit hall floor this conference season, but truth is my check list began months ago. Absolutely nailing a trade show appearance requires a looooong check list and extreme attention to the details. [...]

By | 2017-03-27T15:27:59+00:00 March 26th, 2015|Marketing|

Guest Blogger – Doug Edwards: Dos and Don’ts for Conference Season

Original publish date: Sunday, February 8, 2015 Doug Edwards is Vice President and Managing Director for the Mental Health and Addiction Community division at Vendome Group. His personal blog, Be the Blue Balloon, includes insights on sales, marketing and content creation.    The spring conference season is almost upon us, and it’s a good time of [...]

By | 2017-03-27T15:27:59+00:00 March 19th, 2015|Guest Blog|

Trade Show Good, Bad, and Ugly

We have witnessed trade show good, bad and ugly. For as many businesses that we see do great shows, there are always a bunch of bad and ugly ones. Why is that? I guess that's why we're writing about it. Plus, we are attending a few trade shows this spring and summer. So is it a [...]

By | 2017-03-27T15:27:59+00:00 March 10th, 2015|Marketing|