If you were a color…

If you were a color, what would your name be? No, this isn't that game in which you combine the names of your first pet and the street you grew up on to make your porn name. This is real world color naming. And there are literally tens (if not hundreds) of thousands of silly, cool, bizarre, [...]

By | 2016-08-31T22:49:21+00:00 June 28th, 2016|Branding|

Designing with Color in the Digital World

Designing with color in the digital world requires a specific outlook. It’s the same new story -- everyone is overbooked, multitasking, and instantly connecting to content through mobile devices. We're spoiled by massive brands capable of delivering dynamic content quickly to the palms of our hands; we like instant gratification. Things will continue to get faster and [...]

By | 2017-03-27T15:27:55+00:00 June 21st, 2016|Uncategorized|

A Fresh Start this Spring

My name is Shaun Culbertson. This spring I'm making a fresh start here at designRoom Creative, one that was 11 years in the making. Eleven years ago, in 2005, I walked into a design studio in downtown Cleveland to interview for a designer position. I was just two years out of college. The room I [...]

By | 2016-04-28T23:28:30+00:00 April 7th, 2016|designRoom Creative|

Motivation is a Marathon, Not a Sprint.

Motivation is a marathon, not a sprint. A fact I've always known but was (painfully) reminded of at our latest trade show, NATCON. While it was truly an impressive show and we had a great experience, both as exhibitors and attendees, it takes a lot of motivation to complete. Prep The preparation before all shows are intense, [...]

By | 2016-03-31T16:46:01+00:00 March 31st, 2016|Behavioral Health, Branding|

UP JUMPED SPRING! MOTIVATION

My motivation is being hit with a case of Up Jumped Spring, one of my favorite seasonal jazz tunes, and one of Freddie Hubbard's best. It's a tune that feels like what happens when spring jumps up (thankfully a bit early this year). It delightfully messes with my motivation and direction. Different music. Different clothes. Windows open. Furniture [...]

By | 2017-03-27T15:27:56+00:00 March 18th, 2016|Behavioral Health, Inspiration|

The Leap to a New Brand

How do you know if you are ready to make the leap to a new brand? There’s a reason the biggest brands are always working on their own brands, and that every brand of any substance has a brand manager, or a whole team, to care for it. It’s because a brand is a super [...]

By | 2017-03-27T15:27:56+00:00 February 25th, 2016|Branding|

Working Toward the Beginning

For me, almost all projects start off the same -- working toward the beginning. I know that might not be what you wanted to hear. Everyone wants to think that each project is special (which they are!) but for me, they all start off at the same place: the end. By starting at the end and working [...]

By | 2016-01-28T10:25:12+00:00 January 28th, 2016|Uncategorized|

SEO is About Audience

Before anything else, SEO is about audience. Courtesy of Rodney Dawson Principal/Project Coordinator, Great Lakes Tech Solutions, LLC You want the people you're marketing to to be able to find you, right? You want the almighty Google Search to list you at at or near the top of a search result, right? So before starting any other SEO [...]

By | 2017-03-27T15:27:56+00:00 January 25th, 2016|Guest Blog, Web Design|

Ending Leads to Beginning

All through Charlie Parker's bebop tune, Anthropology, practically every ending leads to beginning. It's a trait peculiar to bebop, and a lot of jazz music in general. The syncopated phrases seem to end, only to push you forward to the next phrase. Every harmonic cadence (an ending of sorts) pushes forward to another key, a chord, [...]

By | 2017-03-27T15:27:56+00:00 January 11th, 2016|Inspiration|

My Year in Review

This is my year in review. 2015 has definitely affirmed what I want to do with designRoom Creative. I’m intensely grateful for the people I’ve met, the work we’ve done, and the exciting projects to come. So I’ve put together kind of a list of reverse-resolutions – things that I totally would have wished for [...]

By | 2017-03-27T15:27:56+00:00 December 17th, 2015|designRoom Creative, Mental Health & Addiction|

The World in Infrared

I absolutely love what I do. Being a creative director and designer at dRC has fulfilled my desire to create and solve problems and it never gets old. But as some of you may know, I have another creative outlet that I am just as passionate about: Infrared Landscape Photography. When I am out shooting, I [...]

By | 2017-03-27T15:27:56+00:00 December 16th, 2015|Design, Photography|

The 2015 Holiday Gift Guide

It’s the holiday season! The most magical time of the year, a time when we stop to give thanks, spend time with family and friends, and some of us give a holiday gift to someone we love. That means... SHOPPING! Last year, Jameson wrote The 2014 Holiday Gift Guide for the Creatives in Your Life, which [...]

By | 2017-03-27T15:27:56+00:00 December 1st, 2015|Cleveland, Inspiration, Photography|

Semicolon

I like to use a semicolon. A semicolon can serve a good purpose in a sentence and a story, as a substantive pause; a signal to breathe that doesn’t impede forward progress. For me and many others, it's also an icon. A message. And a movement -- the Semicolon Project. I wear a semicolon on my [...]

By | 2017-03-27T15:27:56+00:00 November 19th, 2015|Behavioral Health, Mental Health & Addiction|

Changing My Name

I'm changing my name. No, I'm not running from the law or trying to become famous. I'm getting married. And clients, now I get it! I can empathize with the bit of anxiety that comes with changing a name. Am I changing who I am? Will it be ok? How's it going to look on my monogrammed [...]

By | 2017-03-27T15:27:56+00:00 November 17th, 2015|Branding, Positioning|

Preparing for Change

A guest blog contributed by Gary Humble of Pinnacle Partners. You have heard it said before -- “Change is coming.” The truth is, change is always happening around us, whether we acknowledge it or not, especially in the behavioral health industry. From technology to mergers and acquisitions to new therapeutic interventions, change is constantly upon [...]

By | 2017-03-27T15:27:56+00:00 November 10th, 2015|Behavioral Health, Guest Blog|

A Healthy Brand Story

We love clients like Jeanne Coughlin. We love all of our clients, of course, but we have a rather long history with Jeanne, having helped develop her brand, the Coughlin Group, through the years. Her brand has grown and evolved, as all brands must. So last year, we partnered with her again to make her [...]

By | 2017-03-27T15:27:56+00:00 October 29th, 2015|Branding, Design, Logos, Positioning|

Healthy Relationship = Healthy Brand

Whether creating a new brand or refreshing an old brand the ultimate success does not begin with research, interviews or focus groups. The foundation isn’t built in a brainstorming session or when pencil hits paper. The magic to building a healthy brand starts with the health of the relationship between the client and the branding [...]

By | 2017-03-27T15:27:56+00:00 October 29th, 2015|Branding, Design, Positioning|

Scary Costumes

One of my favorite Halloween memories is of my mom helping my brother and me with our recycling bin and butterfly costumes. I was the butterfly, of course. Just the idea that for one day you can be anything or anyone you want, even a butterfly, has always appealed to me. Obviously being happy with [...]

By | 2017-03-27T15:27:56+00:00 October 15th, 2015|Behavioral Health, Mental Health & Addiction|

Pedro Huertas – First Steps at dRC

Monday, October 5th, 2015. The first day of the week. A day that, for some, is the most dreaded of days. But this wasn't just any Monday. It was the first of many to come for me, Pedro Huertas, Design Intern, here at designRoom Creative. I didn't grow up in the world's greatest neighborhood; it [...]

By | 2017-03-27T15:27:56+00:00 October 7th, 2015|designRoom Creative, Guest Blog|

Branding for Behavioral Health. Why?

We are often referred to prospective clients this way, “if you want to do it right, call designRoom Creative.” I am very proud of that. Because getting your branding right, even if it takes time and a bit more of an investment at the front end, will help you create consistent revenue for years to [...]

Marsala – Pantone Color of the Year: PMS 18-1438

When we establish a new identity or refresh an existing one, we provide our clients with brand guidelines. These guidelines are a set of rules that help to maintain the consistency and integrity of a brand over time.  Within the guidelines, we provide specs for the brand's exact PMS colors. Pantone Matching System (PMS) is [...]

By | 2017-03-27T15:27:56+00:00 September 21st, 2015|Design, Inspiration|

Let’s Face Heroin Addiction

We shared this heroin addiction campaign blog a year ago. It is reposted because the situation is not getting better. (Blog amended and edited on September 29, 2016.) After hearing and reading comments from good, smart people saying how pissed they are at the cost of an Epipen versus an overdosing addict's access to Narcan and that we [...]

By | 2017-03-27T15:27:56+00:00 September 18th, 2015|Advertising, Cleveland, Design, Guest Blog, Mental Health & Addiction|