Trade Show ROI #2

We just got back from our first National Conference in Orlando. More than 3,000 attendees walked by our awesome 8'x10' booth. Hundreds of them stopped in to chat and look at what we had to offer. We had meaningful conversations, met a lot of very passionate, dedicated people, learned so much about the behavioral health [...]

By | 2017-03-27T15:27:59+00:00 April 30th, 2015|Marketing|

Designer Job Applicants: I Am Concerned

"To whom it may concern..." As soon as I read that salutation in a job applicant's cover letter, I'm out. If you don't have the time to find out the name of the person that will be hiring you, then I don't have the time for you. But I am concerned. And frustrated and appalled. [...]

By | 2017-03-27T15:27:59+00:00 April 30th, 2015|designRoom Creative|

Getting a Return from Trade Shows

Getting a return from trade shows and conferences can be a stress-filled job. Over the years we have helped many of our clients prepare for trade shows and conferences. We can help relieve some of that stress. I have always felt the pressure of the marketing managers that we have worked with. Since we started doing [...]

By | 2017-03-27T15:27:59+00:00 March 30th, 2015|Marketing|

“The List” – Trade Show Edition

Business cards. Check. Breath mints. Check. Anything in my teeth? All clear! These might be the final items on my check list just before hitting the exhibit hall floor this conference season, but truth is my check list began months ago. Absolutely nailing a trade show appearance requires a looooong check list and extreme attention to the details. [...]

By | 2017-03-27T15:27:59+00:00 March 26th, 2015|Marketing|

Guest Blogger – Doug Edwards: Dos and Don’ts for Conference Season

Original publish date: Sunday, February 8, 2015 Doug Edwards is Vice President and Managing Director for the Mental Health and Addiction Community division at Vendome Group. His personal blog, Be the Blue Balloon, includes insights on sales, marketing and content creation.    The spring conference season is almost upon us, and it’s a good time of [...]

By | 2017-03-27T15:27:59+00:00 March 19th, 2015|Guest Blog|

Trade Show Good, Bad, and Ugly

We have witnessed trade show good, bad and ugly. For as many businesses that we see do great shows, there are always a bunch of bad and ugly ones. Why is that? I guess that's why we're writing about it. Plus, we are attending a few trade shows this spring and summer. So is it a [...]

By | 2017-03-27T15:27:59+00:00 March 10th, 2015|Marketing|

Imagery & The Brand Promise

My first true awareness of imagery was when we read Ethan Frome in school. Seems appropriate that I should be discussing it now, given the snow piled high along the streets, sparkling in frozen temptation. It is a million diamonds dusting bare tree branches and providing a smooth glittering surface, white marble alleyways lining streets, ruined [...]

By | 2017-03-27T15:27:59+00:00 February 25th, 2015|Branding, Inspiration, Photography|

Images Versus Words

In the battle of words versus images, who wins? Here's my recurring scenario: Images are everything. Nobody reads anymore. Media is all about the image. That's what I'm told, even by clients (though they very much care about the copy I write for them). Being the contrarian that I am, I know beyond doubt that [...]

By | 2017-03-27T15:27:59+00:00 February 12th, 2015|Branding, Content|

5 Great Resources for Unique Imagery

For years stock photography was been something you order from other companies, but thanks to the advent of digital photography and the Internet, we now have access to thousands upon thousands of images online from innumerable sources. (Hopefully) Gone are the days of the strange perspective, wacky poses on white backgrounds, but the new trouble designers across [...]

By | 2017-03-27T15:27:59+00:00 February 9th, 2015|Inspiration, Photography|

Happy New Faces! And Roles!

I love it when I see happy faces in our office. It means something's going right! Especially with Kimberly and our newest team member, Rachel Zake. She's here to do Account Services. That makes Kimberly happy, because she has more help with clients. And our clients are going to be happier because Rachel is going [...]

By | 2017-03-27T15:27:59+00:00 January 29th, 2015|designRoom Creative|

Happy New Job! Rachel Week One

Welcome to Rachel (that's me) week one. And my first dRC blog. It was still dark when I exited my home on the east side for a new career in downtown Cleveland. I stepped with care through the six inches of snow that had built up overnight and reached my car, preparing to clear it [...]

By | 2017-03-27T15:27:59+00:00 January 15th, 2015|Cleveland, designRoom Creative|

My White Christmas

I've had my white Christmas, and it was enlightening. Among other things, the holidays for me mean once-a-year kind of projects, both here at dRC and in my music career. The holiday card-making I'll leave for Chad to write about. I'm going to share my holiday music work. Last year through the holidays I played [...]

By | 2017-03-27T15:27:59+00:00 December 17th, 2014|Inspiration|

Brand Gratitude

If gratitude were my brand, I'd be all over the place. But I'd be well-positioned for the coming year. I think that's ok when you're grateful. Because gratitude touches everything. I'm grateful that we have had the opportunity this year to add so much to an already great team. Not just our key people inside, but [...]

By | 2017-03-27T15:27:59+00:00 December 11th, 2014|Branding, designRoom Creative|

The 2014 Holiday Gift Guide for the Creatives in Your Life

It's that most wonderful time of the year again! My birthday (in mid-December) is almost always forgotten, Holiday gifts are exchanged and nearly everyone is faced with loosening their belts a notch until spring. Last year I wrote The Holiday Gift Guide for Creatives to help those looking to buy gifts for notoriously difficult to shop [...]

By | 2017-03-27T15:27:59+00:00 December 4th, 2014|Inspiration|

Random Wacky Image Search Results

I believe, as the result of many an internet image search, our world is becoming more random. And wacky. If you have a teenager, you'll know what I mean by random. And wacky. Just check out this video. My daughter thought it was hilarious. When she showed it to me, I just stood there dumbfounded [...]

By | 2017-03-27T15:27:59+00:00 November 25th, 2014|Inspiration, Photography|

Guest Blogger – Shannon Blaz: What’s First, Design or Content?

“Content precedes design. Design in the absence of content is not design, it’s decoration.” –Jeffrey Zeldman We’re designers. We crave visual punch, new and innovative design techniques, layouts with the finest typography, and color palettes that blend with ease—many of us feel it’s our job to truly wow users with our beautiful aesthetics. And then [...]

By | 2017-03-27T15:27:59+00:00 November 24th, 2014|Guest Blog|

I Learn Everything on the Internetz, and Cat Videos.

Everything I know today that's worth anything I learned on the internetz. I Googled heroin addiction today. Not because I'm an addict or trying to become one or need to treat one. But I have a meeting with actual addiction experts about a prospective gig and I want to become an expert. Really fast. A [...]

By | 2017-03-27T15:27:59+00:00 November 18th, 2014|Uncategorized|

“You’re playing me out of position!”

This is a true story about learning to play the right position. Much like many businesses need to do. I was a mediocre basketball player in high school. Oh, I thought I was good. I thought I could do it all; pass, shoot, rebound, defend, block shots and on my way to being the best [...]

By | 2014-10-30T15:21:31+00:00 October 30th, 2014|Positioning|

Own Your Position

At dRC our goals are to help you to look right, be a healthy brand and own your position. Over the years we have found that the timeless branding solutions we create, the ones our clients love, come when we clearly identify a client's position in the market. Not only through their own eyes, but [...]

By | 2017-03-27T15:28:00+00:00 October 29th, 2014|Positioning|

Apple’s Maps Connect: How To Position Your Business On The Map

Continuing Apple’s effort to make Maps more accurate, Apple quietly launched a portal called "Maps Connect" to let local businesses add information directly. This crowd sourced effort is another step towards keeping the promise that Tim Cook made to improve Maps for their users. Apple's new feature allows owners (and approved users by the owner) [...]

By | 2017-03-27T15:28:00+00:00 October 22nd, 2014|Positioning, Web Design|

My Top 7 Resources for Color Inspiration

I spend less than two minutes picking paint colors from that massive swatch kiosk at Home Depot. I go with my gut. But I really only have myself to please. It's different in my design work. There are so many factors that go into developing a color palette for a brand, a campaign or even [...]

By | 2017-03-27T15:28:00+00:00 September 30th, 2014|Design, Inspiration|

I Love Black, and Other Color Trends.

I own a creative studio. Every day here is colorful. Our designers are immersed in color, recommending palettes for client brands - digging deep into color psychology, meaning, relationships, competition, hierarchy and every other aspect you can think of. Even our walls are a bright orange and pale blue. I oversee this colorful kingdom while wearing [...]

By | 2017-03-27T15:28:00+00:00 September 23rd, 2014|Design, Inspiration|

What the Font!?

I'm warning you up front. That this is a curmudgeonly blog about design language. First, when speaking out loud of a photograph, it is a "picture." Not a "pitcher." Now that that's out of the way, let's discuss Font vs Typeface. Like when people say "font" when they really mean "typeface". Or vice- versa. Whatever. [...]

By | 2017-03-27T15:28:00+00:00 August 29th, 2014|Design, Typography|

Typography: Floundering in a Sea of Design

I have a great fondness for typography, especially type layout. Since I can't sketch or draw or design, in the office I'm a text-generating island floundering in a sea of designers. And I swallow a lot of water fighting to stay afloat. The last time we wrote about typography I wrote of my love for Arial, the [...]

By | 2017-03-27T15:28:00+00:00 August 12th, 2014|Typography|

Tag Lines: How to Make a Good One

"Experience the Difference." "Tomorrow’s Solutions, Today." "The Strength to Be There." "Excellence Through Total Quality." "We Make It Better." "Ask Why." These are actual tag lines. Not much about these lines is appealing to an actual person. They could be connected to medical equipment or banks or lawn mowers. Not one illuminates a unique market [...]

By | 2017-03-27T15:28:00+00:00 July 31st, 2014|Branding, Content, Positioning|