When we create a new brand or update an existing one, we will provide the client with a set of brand guidelines. In these guidelines are specs for the brand’s exact PMS colors. So, what on earth is a PMS color? PMS is the Pantone Matching System - a proprietary system used universally in design, fashion [...]
I'm warning you up front. That this is a curmudgeonly blog about design language. First, when speaking out loud of a photograph, it is a "picture." Not a "pitcher." Now that that's out of the way, let's discuss Font vs Typeface. Like when people say "font" when they really mean "typeface". Or vice- versa. Whatever. [...]
I have a great fondness for typography, especially type layout. Since I can't sketch or draw or design, in the office I'm a text-generating island floundering in a sea of designers. And I swallow a lot of water fighting to stay afloat. The last time we wrote about typography I wrote of my love for Arial, the [...]
For the last year at the corner of East 9th and Prospect in downtown Cleveland The Cuyahoga County Administrative Headquarters has been under construction. Along with the renovation and luxury stylings of The 9, our neighborhood downtown has been changing rapidly. We set up a DSLR in a fixed position and created a time lapse [...]
"Experience the Difference." "Tomorrow’s Solutions, Today." "The Strength to Be There." "Excellence Through Total Quality." "We Make It Better." "Ask Why." These are actual tag lines. Not much about these lines is appealing to an actual person. They could be connected to medical equipment or banks or lawn mowers. Not one illuminates a unique market [...]
Yes, your logo is stupid. And the fact that it is ugly isn’t what is making it stupid. It’s stupid because it gives me no sense of what you do, how you do it and why you do it. And it looks like a million other logos that I forgot about years ago. Did you [...]
The last three entries in this series have focused on our process for making successful work. Step 1 focused on DISCOVERY, Step 2 focused on DEVELOP, and mostly recently I wrote about Step 3's subject DESIGN. The final step in our process is DELIVER. Step 4: DELIVER Bring to a destination, make a delivery Deliver [...]
Hi! My name is Nicole Fantozzi and I am very excited to be an intern here at designRoom Creative. I am a dual Finance and Spanish major at the University of Notre Dame. Also, I am a history and literature buff and spend much of my free time reading and going to museums. Outside of school [...]
You know what they say about working with family (don't!). So after working for my family’s construction business for approximately seven years, I returned to school to pursue what has always been my passion, art, specifically, graphic design. Being a practical sort of artist, I felt I needed to select a major that I knew [...]
Earlier this month in New Orleans I presented, along with long-time client, Jonathan Lee, CEO of Signature Health, a case study of his brand in front of more than 100 Behavioral Health professionals from all over the country. We spoke about the importance of, especially in a changing industry, positioning a brand for growth. It's not [...]
At Muse Content Group, our professional writers are trained to adapt messaging to suit the voice of the brand. Here’s some insight into the process we use to pack client words with personality.
So, in steps one and two we've discovered key information about our client's brand and we've developed that information into key words and logo concepts, as well as ideas for tag lines. We have used what we've learned as the foundation for positioning and branding and presented a slew of concepts. Our client has picked a path, or two or three. That brings us to Step Three in our Process: Design.
Christmas shopping can be difficult. Christmas shopping for a creative person can be even harder. They might be the type that already has what they need, their plans for the 4K Ultra HD ready Mac Pro seem a bit pricey and they can make their own cards (if they do not already send you one yearly). So what do you get the graphic designer, illustrator and general creative person in your life this Holiday season? Since I torture my friends and family with this exact situation yearly, I made a short list of 18 things sure to impress and bring a little cheer to their holiday.
When we present concepts to clients, I often wonder if they think about how we got from the creative brief to the visual solution. I wonder if they try to understand the leap from words and thoughts to images/colors/type. Maybe they understand more than I give them credit for. Or maybe they don’t care at all and I am just wondering how I do it myself. I’m always a little surprised where inspiration comes from.
Patty Flauto has had “innovation” and “creativity” in her job description her entire career. Developing new ideas and finding practical ways to implement them is her passion. Patty Flauto is a creativity consultant. She has years of business experience in entrepreneurship, product design and innovation. Her training and development sessions provide companies with practical solutions to create and sustain a culture of innovation in any organization.
I love this video of Cleveland. Amazing. Because, even though I don't live in CLE anymore, my business is still here, and will remain here. This is still my town. And I like it. I have been working in downtown since 1987. I started my career by working for Glazen Advertising in the Bulkley Building in Playhouse Square. Great way to be introduced to the city. And I still love being in downtown Cleveland.
When the iPad was released it was panned for being a large iPhone. Tablets were thought of as media consumption devices, because of their size and their touch interface. Now though, they are extending out from general use and into creative and development capabilities. But fret not, traditionalists. These mobile platforms have a long way to go before they replace the trusty desktop workhorse and convince me to stop using my iMac. Even so, I am increasingly finding design apps that integrate easily and effectively into my workflow.
Guest Blogger – Leslie Carruthers: Gain more visibility for your business with your site by using Google Webmaster Tools
You work hard on your site, highlighting the products and services that you sell, and you're proud of what you've done. But, you still aren't getting the traffic that you want and wonder, why not? What am I doing wrong?
My friends at designRoom Creative have creatively chosen the theme of words, copy and content for this month’s blog. They have graciously asked me to share thoughts about legal questions that word choices can create in marketing, branding or advertising. I’m always happy for the opportunity to talk (write) about protecting original creative work. The choice and use of words and content raises specific legal issues to think about early in the creative process. These are some of the ones that I see most often in my practice.
What does a new year mean to a marketer? In my experience as an in-house marketer and a consultant, I find it usually means tackling a new technical monster project that — if it doesn't eat us up — improves message relevancy, effectiveness and ROI. In years past, such projects for me have included researching and implementing an HTML email marketing solution, an online meeting solution, and a content managed website solution.
This month, dRC will be discussing one of my favorite things to design - logos. First off, it is important to know that your logo is NOT your brand. The term “brand” can be confusing because it has evolved from its origins on the ranch, branding cattle with a hot iron to signify ownership, through the early days of advertising, during which "brand" simply described a logo or package design, to what it means today, sort of a catch-all word.