Brand Gratitude

If gratitude were my brand, I'd be all over the place. But I'd be well-positioned for the coming year. I think that's ok when you're grateful. Because gratitude touches everything. I'm grateful that we have had the opportunity this year to add so much to an already great team. Not just our key people inside, but [...]

By | 2017-03-27T15:27:59+00:00 December 11th, 2014|Branding, designRoom Creative|

The 2014 Holiday Gift Guide for the Creatives in Your Life

It's that most wonderful time of the year again! My birthday (in mid-December) is almost always forgotten, Holiday gifts are exchanged and nearly everyone is faced with loosening their belts a notch until spring. Last year I wrote The Holiday Gift Guide for Creatives to help those looking to buy gifts for notoriously difficult to shop [...]

By | 2017-03-27T15:27:59+00:00 December 4th, 2014|Inspiration|

Random Wacky Image Search Results

I believe, as the result of many an internet image search, our world is becoming more random. And wacky. If you have a teenager, you'll know what I mean by random. And wacky. Just check out this video. My daughter thought it was hilarious. When she showed it to me, I just stood there dumbfounded [...]

By | 2017-03-27T15:27:59+00:00 November 25th, 2014|Inspiration, Photography|

Guest Blogger – Shannon Blaz: What’s First, Design or Content?

“Content precedes design. Design in the absence of content is not design, it’s decoration.” –Jeffrey Zeldman We’re designers. We crave visual punch, new and innovative design techniques, layouts with the finest typography, and color palettes that blend with ease—many of us feel it’s our job to truly wow users with our beautiful aesthetics. And then [...]

By | 2017-03-27T15:27:59+00:00 November 24th, 2014|Guest Blog|

I Learn Everything on the Internetz, and Cat Videos.

Everything I know today that's worth anything I learned on the internetz. I Googled heroin addiction today. Not because I'm an addict or trying to become one or need to treat one. But I have a meeting with actual addiction experts about a prospective gig and I want to become an expert. Really fast. A [...]

By | 2017-03-27T15:27:59+00:00 November 18th, 2014|Uncategorized|

“You’re playing me out of position!”

This is a true story about learning to play the right position. Much like many businesses need to do. I was a mediocre basketball player in high school. Oh, I thought I was good. I thought I could do it all; pass, shoot, rebound, defend, block shots and on my way to being the best [...]

By | 2014-10-30T15:21:31+00:00 October 30th, 2014|Positioning|

Own Your Position

At dRC our goals are to help you to look right, be a healthy brand and own your position. Over the years we have found that the timeless branding solutions we create, the ones our clients love, come when we clearly identify a client's position in the market. Not only through their own eyes, but [...]

By | 2017-03-27T15:28:00+00:00 October 29th, 2014|Positioning|

Apple’s Maps Connect: How To Position Your Business On The Map

Continuing Apple’s effort to make Maps more accurate, Apple quietly launched a portal called "Maps Connect" to let local businesses add information directly. This crowd sourced effort is another step towards keeping the promise that Tim Cook made to improve Maps for their users. Apple's new feature allows owners (and approved users by the owner) [...]

By | 2017-03-27T15:28:00+00:00 October 22nd, 2014|Positioning, Web Design|

My Top 7 Resources for Color Inspiration

I spend less than two minutes picking paint colors from that massive swatch kiosk at Home Depot. I go with my gut. But I really only have myself to please. It's different in my design work. There are so many factors that go into developing a color palette for a brand, a campaign or even [...]

By | 2017-03-27T15:28:00+00:00 September 30th, 2014|Design, Inspiration|

I Love Black, and Other Color Trends.

I own a creative studio. Every day here is colorful. Our designers are immersed in color, recommending palettes for client brands - digging deep into color psychology, meaning, relationships, competition, hierarchy and every other aspect you can think of. Even our walls are a bright orange and pale blue. I oversee this colorful kingdom while wearing [...]

By | 2017-03-27T15:28:00+00:00 September 23rd, 2014|Design, Inspiration|

What the Font!?

I'm warning you up front. That this is a curmudgeonly blog about design language. First, when speaking out loud of a photograph, it is a "picture." Not a "pitcher." Now that that's out of the way, let's discuss Font vs Typeface. Like when people say "font" when they really mean "typeface". Or vice- versa. Whatever. [...]

By | 2017-03-27T15:28:00+00:00 August 29th, 2014|Design, Typography|

Typography: Floundering in a Sea of Design

I have a great fondness for typography, especially type layout. Since I can't sketch or draw or design, in the office I'm a text-generating island floundering in a sea of designers. And I swallow a lot of water fighting to stay afloat. The last time we wrote about typography I wrote of my love for Arial, the [...]

By | 2017-03-27T15:28:00+00:00 August 12th, 2014|Typography|

Tag Lines: How to Make a Good One

"Experience the Difference." "Tomorrow’s Solutions, Today." "The Strength to Be There." "Excellence Through Total Quality." "We Make It Better." "Ask Why." These are actual tag lines. Not much about these lines is appealing to an actual person. They could be connected to medical equipment or banks or lawn mowers. Not one illuminates a unique market [...]

By | 2017-03-27T15:28:00+00:00 July 31st, 2014|Branding, Content, Positioning|

Get to Know Joe, Graphic Design Intern

You know what they say about working with family (don't!). So after working for my family’s construction business for approximately seven years, I returned to school to pursue what has always been my passion, art, specifically, graphic design. Being a practical sort of artist, I felt I needed to select a major that I knew [...]

By | 2015-06-18T06:57:03+00:00 July 15th, 2014|designRoom Creative, Guest Blog|

We Opened Some Eyes (I Hope) at Open Minds!

Earlier this month in New Orleans I presented, along with long-time client, Jonathan Lee, CEO of Signature Health, a case study of his brand in front of more than 100 Behavioral Health professionals from all over the country. We spoke about the importance of, especially in a changing industry, positioning a brand for growth. It's not [...]

Holiday Gift Guide for Creatives

Christmas shopping can be difficult. Christmas shopping for a creative person can be even harder. They might be the type that already has what they need, their plans for the 4K Ultra HD ready Mac Pro seem a bit pricey and they can make their own cards (if they do not already send you one yearly). So what do you get the graphic designer, illustrator and general creative person in your life this Holiday season? Since I torture my friends and family with this exact situation yearly, I made a short list of 18 things sure to impress and bring a little cheer to their holiday.

By | 2017-03-27T15:28:02+00:00 December 5th, 2013|Inspiration|

Inspiration in Infrared

When we present concepts to clients, I often wonder if they think about how we got from the creative brief to the visual solution. I wonder if they try to understand the leap from words and thoughts to images/colors/type. Maybe they understand more than I give them credit for. Or maybe they don’t care at all and I am just wondering how I do it myself. I’m always a little surprised where inspiration comes from.

By | 2017-03-27T15:28:02+00:00 November 21st, 2013|Design, Inspiration, Photography|

Meet My Creativity Mantras: “What if?” and “Why not?”

Patty Flauto has had “innovation” and “creativity” in her job description her entire career. Developing new ideas and finding practical ways to implement them is her passion. Patty Flauto is a creativity consultant. She has years of business experience in entrepreneurship, product design and innovation. Her training and development sessions provide companies with practical solutions to create and sustain a culture of innovation in any organization.

By | 2017-03-27T15:28:02+00:00 November 11th, 2013|Guest Blog|

CLE: This is My Town

I love this video of Cleveland. Amazing. Because, even though I don't live in CLE anymore, my business is still here, and will remain here. This is still my town. And I like it. I have been working in downtown since 1987. I started my career by working for Glazen Advertising in the Bulkley Building in Playhouse Square. Great way to be introduced to the city. And I still love being in downtown Cleveland.

By | 2017-03-27T15:28:02+00:00 October 17th, 2013|Cleveland, designRoom Creative|

15 Design Apps For Your Consideration

When the iPad was released it was panned for being a large iPhone. Tablets were thought of as media consumption devices, because of their size and their touch interface. Now though, they are extending out from general use and into creative and development capabilities. But fret not, traditionalists. These mobile platforms have a long way to go before they replace the trusty desktop workhorse and convince me to stop using my iMac. Even so, I am increasingly finding design apps that integrate easily and effectively into my workflow.

By | 2017-03-27T15:28:02+00:00 September 24th, 2013|Design, Inspiration|

Guest Blogger – Sharon Toerek: Content Creation: Legally Speaking

My friends at designRoom Creative have creatively chosen the theme of words, copy and content for this month’s blog. They have graciously asked me to share thoughts about legal questions that word choices can create in marketing, branding or advertising. I’m always happy for the opportunity to talk (write) about protecting original creative work. The choice and use of words and content raises specific legal issues to think about early in the creative process. These are some of the ones that I see most often in my practice.

By | 2017-03-27T15:28:02+00:00 February 20th, 2013|Guest Blog|

Guest Blogger – Jordana Revella: Marketing automation: Let’s get there in one piece

What does a new year mean to a marketer? In my experience as an in-house marketer and a consultant, I find it usually means tackling a new technical monster project that — if it doesn't eat us up — improves message relevancy, effectiveness and ROI. In years past, such projects for me have included researching and implementing an HTML email marketing solution, an online meeting solution, and a content managed website solution.

By | 2017-03-27T15:28:02+00:00 January 31st, 2013|Guest Blog|