Content

Take a Position

It’s my theme for this year – Take a Position. It’s not like I didn’t have a position. I did. My business does. We build healthy brands, and we help organizations that help people. But during the course of a year, or five or ten, it’s easy to get caught up in the day-to-day stuff…

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Summer Fun, Until You Get Burned

Summer fun? What’s so fun about summer? If you’ve been burned like I have, you might want to apply a thick coat of all purpose SPF summer screen. Burning Being fair-skinned almost to the point of opacity, the sun turns me red in no time. I need to turn that red into a tan. It’s…

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Content Marketing World Takeaways

@designRoom and #CMWorld

dRC attended the world’s largest content event, Content Marketing World, just last week. With over 3,500 people in attendance, 225 speakers, 550+ companies, and 123+ hours of keynotes, sessions, networking, and entertainment, there was no shortage of information or inspiration! Here are some photos as well as each of our thoughts on the event. Chad Session: Words…

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All In.

Cleveland Cavaliers

Before this month the phrase “ All In ” meant something very different to me than it does today. “All In” brought to mind a scene of individuals sitting around a table praying that the odds are in their favor as one of them slides all their chips to the center, hoping no one guesses…

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5 Steps of Messaging

Laptop Illustration

Working in Account Service I hear a lot of talk about different ways to communicate – Facebook, email, Twitter, Tumblr, LinkedIn, blogs, Instagram, Vine – and new ones that pop up daily. The question that always follows is how often we should communicate — every day, twice a day, once a week, twice a week?…

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Images Versus Words

Joe-Images vs Words Blog-Header

In the battle of words versus images, who wins? Here’s my recurring scenario: Images are everything. Nobody reads anymore. Media is all about the image. That’s what I’m told, even by clients (though they very much care about the copy I write for them). Being the contrarian that I am, I know beyond doubt that…

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Tag Lines: How to Make a Good One

Tag Lines: Experience the Difference. Then Make a Good One.

“Experience the Difference.” “Tomorrow’s Solutions, Today.” “The Strength to Be There.” “Excellence Through Total Quality.” “We Make It Better.” “Ask Why.” These are actual tag lines. Not much about these lines is appealing to an actual person. They could be connected to medical equipment or banks or lawn mowers. Not one illuminates a unique market…

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“I trust them with my brand. I trust them with my marketing business. They will not steer you wrong. They will ensure everything is on point moving forward.”

Lauren Byers, Vice President, MarshBerry

"Our client base increased. Our staff base increased. Our reputation and notoriety in the industry increased. The branding has lifted us up to be very confident.”

Denise Corbisiero, COO, Integrity Billing

“We trust them as true professionals who really understand the process that’s required to do things right.”

Carole Boye, CEO, Community Alliance

“They really bring in the heart behind the message. They tell the story in ways that are compelling. They’re really creative and that matters.”

Anthony Guido, VP of Communications & Marketing, Cohen Veterans Network

“…we really felt that they understood what we wanted to accomplish. They listened to us instead of puking their process on us.”

Laura Bren, President, Deeley Insurance Group

“Loved the process – we got so much more than a new logo; helped us unite around a common mission and language.”

Travis Pearson, CEO, Endeavors

“This input helped us work better together as a team. The whole brand refresh process was a wonderful team building opportunity.”

Matthew Wolf, Vice President, Seabrook

“We never had the production value in terms of the presentation/signage – the quality was new and impressive and people really embraced it.”

Marvin Ventrell, Executive Director, National Association of Addiction Treatment Providers

“Take the time to let designRoom get to know you. It is amazing that they get to the core of who you are…”

Jonathan Lee, President & CEO, Signature Health, Inc.

“They became much more like partners deeply embedded inside our business.”

Travis Mlakar, President, Millcraft Paper

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