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CHALLENGE

As a young company entering the competitive revenue cycle management landscape, Integrity Billing wanted to stand out. While they found their niche in the behavioral health space, they were swimming in a sea of brand sameness. They wanted a stronger presence while maintaining the expression integrity at the heart of their brand.

 

So, in 2016, they asked us to help them surpass the playing field, starting with a new brand to support their growth.

INSIGHT

Our brand discovery process began with a host of internal and external interviews to identify key attributes and strengths. We learned that Integrity Billing’s clients vetted them for integrity above anything else. Their actions needed to match their word.

 

It also became clear that Integrity Billing offers clients more than other billing companies. This common theme of expecting or doing more became the backbone of our recommendations.

Solution

Playing on Integrity Billing’s due diligence, the new logo utilizes a simple grey treatment augmented by red to illustrate that the company dots every i and crosses every t (literally and figuratively).

 

With the tagline, we built a new brand narrative that was captured in a powerful statement, Expect More. The idea emphasizes what organizations should expect from their billing partner, and what every client actually experiences from Integrity Billing – more knowledge, more service, more integrity and, at the end of the day, more efficiency in billings.

“The brand has become our most valuable asset.”

Eric Yorlano, CEO, Integrity Billing

Impact

The strategic shift from what they do (billing services) to helping clients achieve more has created the differentiation Integrity Billing needed and positioned them as an industry-leading expert.

 

It has also spurred their organic growth, enabling them to double in size, move into a new office, and evolve their product and service mix. They plan to continue working with designRoom for the next phase of their brand work.

“I trust them with my brand. I trust them with my marketing business. They will not steer you wrong. They will ensure everything is on point moving forward.”

Lauren Byers, Vice President, MarshBerry

"Our client base increased. Our staff base increased. Our reputation and notoriety in the industry increased. The branding has lifted us up to be very confident.”

Denise Corbisiero, COO, Integrity Billing

“We trust them as true professionals who really understand the process that’s required to do things right.”

Carole Boye, CEO, Community Alliance

“They really bring in the heart behind the message. They tell the story in ways that are compelling. They’re really creative and that matters.”

Anthony Guido, VP of Communications & Marketing, Cohen Veterans Network

“…we really felt that they understood what we wanted to accomplish. They listened to us instead of puking their process on us.”

Laura Bren, President, Deeley Insurance Group

“Loved the process – we got so much more than a new logo; helped us unite around a common mission and language.”

Travis Pearson, CEO, Endeavors

“This input helped us work better together as a team. The whole brand refresh process was a wonderful team building opportunity.”

Matthew Wolf, Vice President, Seabrook

“We never had the production value in terms of the presentation/signage – the quality was new and impressive and people really embraced it.”

Marvin Ventrell, Executive Director, National Association of Addiction Treatment Providers

“Take the time to let designRoom get to know you. It is amazing that they get to the core of who you are…”

Jonathan Lee, President & CEO, Signature Health, Inc.

“They became much more like partners deeply embedded inside our business.”

Travis Mlakar, President, Millcraft Paper

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