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CHALLENGE

As the go-to financial and mergers and acquisitions consultant for insurance agencies, MarshBerry is the thought leader in their domain. Over the years, the company’s success had sparked internal growth and expansion into new verticals; however, its advertising wasn’t keeping up with the positive momentum.

 

In 2013, the firm appointed designRoom to help them redesign collateral and the website but within three months of working together, we moved from tactical support to strategic partner. They asked us to help them redefine their entire brand experience, aligning their look and feel to their leading position within the industry.

“Every client said they stayed with us and will continue to stay with us, because of two things – the relationships with our team and the data we provide. This led to a major epiphany. With so much equity in the current brand, we didn’t necessarily need a new one.”

 

Lauren Byers, Vice President of Marketing, MarshBerry

INSIGHT

As we kicked off the brand discovery process, our first move was an extensive due diligence initiative. We explored every aspect of the company’s DNA, including its products and services, customers, competitors and media, and interviewed internal and external stakeholders to gauge current perceptions. The interviews were the most enlightening.

 

After careful analysis, we determined that MarshBerry didn’t need to overhaul their entire brand identity; they simply needed a refresh to enhance engagement and instill pride.

Solution

Now it was time to go to the drawing board. We based our recommendations on the cornerstones of their brand – data, relationships, and their industry-leading position.

 

With the MarshBerry logo being about 30 years old, it was the first thing to get a facelift. Through color, typeface, and composition, the new logo embodies growth and prosperity, representing what every one of their clients is seeking from them. It’s modern, clear, and confident, further indicating MarshBerry as a thought leader.

 

In addition to the new logo, we unearthed the firm’s old tagline. Learn. Improve. Realize., because it continues to reinforce their brand promise. Why fix what isn’t broken?

 

After helping marketing get the CEO’s buy-in for the new logo, we complemented it with a fresh color palette, a cohesive messaging platform, and brand guidelines. We also developed a variety of materials for brand launch, including new business cards and sales collateral.

Impact

Ultimately, we’ve endowed MarshBerry’s brand identity with intrinsic strengths it has had all along while augmenting it with a new visual system that can be utilized across every channel. As a result, MarshBerry felt, looked, and sounded like a consistent, state-of-the-art brand to their audience.

 

In addition to the reenergized brand, MarshBerry’s marketing team has become the driving force for planning and change within the organization.

 

We’re proud to continue working with MarshBerry on the organization’s sub-brands, campaigns, and events. They know they can rely on us as their brand partner for anything they need.

“I trust them with my brand. I trust them with my marketing business. They will not steer you wrong. They will ensure everything is on point moving forward.”

Lauren Byers, Vice President, MarshBerry

"Our client base increased. Our staff base increased. Our reputation and notoriety in the industry increased. The branding has lifted us up to be very confident.”

Denise Corbisiero, COO, Integrity Billing

“We trust them as true professionals who really understand the process that’s required to do things right.”

Carole Boye, CEO, Community Alliance

“They really bring in the heart behind the message. They tell the story in ways that are compelling. They’re really creative and that matters.”

Anthony Guido, VP of Communications & Marketing, Cohen Veterans Network

“…we really felt that they understood what we wanted to accomplish. They listened to us instead of puking their process on us.”

Laura Bren, President, Deeley Insurance Group

“Loved the process – we got so much more than a new logo; helped us unite around a common mission and language.”

Travis Pearson, CEO, Endeavors

“This input helped us work better together as a team. The whole brand refresh process was a wonderful team building opportunity.”

Matthew Wolf, Vice President, Seabrook

“We never had the production value in terms of the presentation/signage – the quality was new and impressive and people really embraced it.”

Marvin Ventrell, Executive Director, National Association of Addiction Treatment Providers

“Take the time to let designRoom get to know you. It is amazing that they get to the core of who you are…”

Jonathan Lee, President & CEO, Signature Health, Inc.

“They became much more like partners deeply embedded inside our business.”

Travis Mlakar, President, Millcraft Paper

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