Fall’s Final Show: Branding at Moments of Change

By Kelly Farrell | October 27, 2016

I’ve been taking Doctor C’s behavioral health branding message nationwide for the past year. This fall’s final show Moments of Change: Innovations in Integrated Treatment Conference, in Palm Beach Florida. We had a booth, me and Doctor C, and some great incentives.

Our incentives were a bit different at this conference — Brand Therapy Sessions. These were quick, one-on-one brand reviews for anyone who wanted. Everyone who did was entered in a drawing for a $100 Amazon gift card.

In three days at the conference, we had four wonderful people participate in these therapy sessions:

A Clinical Neuropsychologist
An Outreach Coordinator
A Counselor in an individual and couples counseling practice
A Public Relations & Communications Director for a mental health center (we only made it 1/2 way through the session)

I met great, passionate, smart people, as always. But I had hoped more would take advantage of the free counsel. It left me wondering, do people really understand the importance, the impact, of healthy branding?

What is Healthy Branding?

Healthy branding is essential for these organizations to remain successful, and to stay healthy for the long term. What does that mean?

Clear Differentiation & Strong Positioning – Put a stake in the ground, own what makes your organization unique, different, or better for the industry
A Meaningful Logo – Matching your inside culture to your outside perception
Targeted Messaging – Your top-level message, tagline, or positioning statement that paints a picture
Consistency in Communication
Understanding and Buy-in from Clients, Staff, Stakeholders and the Community

What Does Healthy Branding Mean for an Organization?

Full Understanding of the Mission
Everyone Moving in the Same Direction
Clearly Defined Goals
Elevated Awareness in the Community
Sustained Growth and Success

Next season, I’ll be doing workshops and webinars to help people understand the importance and the results of healthy branding. I’ve seen it work and, believe me, it works to everyone’s benefit.

What organizations were concerned with at this conference was connecting with each other. This show is different than other shows. Organizations share ideas, learning, information, and try to get to know each other better. That’s what I will do even more of next season as Doctor C and I travel to meet the dedicated people who work in this evolving industry that helps so many. We’d like to help them help even more, through steady doses of healthy branding.

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Posted in Behavioral Health, Mental Health & Addiction and tagged Branding, branding for behavioral health, conference, healhty branding, Logo, mental health, moments of change, positioning, rebranding creative process, show

Author

Kelly Farrell

Kelly has a unique talent for uncovering what's special about her clients. It’s her specialty, and the heart of how designRoom approaches branding. Kelly learned design and branding while working in advertising as an Art Director, Designer, and Account Representative for several national/regional brands; Cellular One/Ohio, Northfield Park, National City Bank, and Mr. Hero. Her future, however, included a more passionate approach to the work and more direct engagement with her clients. In 1990 designRoom was born. One room. One designer. And lots of room to grow. Today, under Kelly’s leadership, designRoom is a national, award-winning branding and design firm. With her innate ability to see the right solution and her passion for helping clients reach their goals, Kelly is a fierce brand advocate for behavioral health organizations across the U.S. Her unique approach makes her a sought after national speaker on the importance of branding in behavioral health. Kelly focuses on how branding can unify an organization internally, amplify their unique market position, and help them move in a positive, sustainable direction.

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