It’s Not Good Work If It Doesn’t Work

By Joe Miller | July 11, 2018

9401-Image-AsterAwards

It doesn’t matter if it’s healthy branding or a remodeled bathroom, the first questions are: Does it work? Does it do what your client needs it to do? No leaks?  

That’s why the 2018 Gold Aster Awards we received mean a lot to us. They recognize quality and effectiveness in healthcare branding and marketing. In our cases, one gold was for a brand launch campaign for a large addiction treatment provider, and another for an annual report we did for a longtime behavioral healthcare client.  

Yeah, we’d like to win an Emmy or a Clio. But these awards suit us, and help remind our behavioral healthcare clients that our work will work. 

And that’s what it’s about, really — watertight ideas and execution, created to help organizations that help people. 

 

  

 

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Author

Joe Miller

Joe delivers copy, generates concepts, and helps determine strategy. He’s been doing it since 1991 when he started working with a small downtown Cleveland marketing firm. Joe joined the designRoom team as a freelance writer in 1993. He has an annoying knack for finding the core of a problem and the heart of a solution. He also makes the best coffee in the office. In early 2008 he joined the Marketing & Communications team at the Ohio Lottery. While there, Joe led the team that developed and implemented the Lottery’s first-ever social media initiative and crafted the Ohio Policy and Procedures and Terms of Use that guided all the Lottery’s social media involvement. In addition, he created a Winners are Everywhere campaign and managed the creative agency responsible for its implementation. Joe is also a professional musician and educator and occasional composer. He’s the Jazz Trumpet faculty and Jazz Combo conductor at Cleveland State University and has performed all over the world.

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