Guest Blog

SEO is About Audience

SEO

Before anything else, SEO is about audience. Courtesy of Rodney Dawson Principal/Project Coordinator, Great Lakes Tech Solutions, LLC You want the people you’re marketing to to be able to find you, right? You want the almighty Google Search to list you at at or near the top of a search result, right? So before starting any other SEO…

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Preparing for Change

Preparing for Change

A guest blog contributed by Gary Humble of Pinnacle Partners. You have heard it said before — “Change is coming.” The truth is, change is always happening around us, whether we acknowledge it or not, especially in the behavioral health industry. From technology to mergers and acquisitions to new therapeutic interventions, change is constantly upon…

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Let’s Face Heroin Addiction

Let's Face Herion

We shared this heroin addiction campaign blog a year ago. It is reposted because the situation is not getting better. (Blog amended and edited on September 29, 2016.) After hearing and reading comments from good, smart people saying how pissed they are at the cost of an Epipen versus an overdosing addict’s access to Narcan and that we…

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Guest Blogger – Doug Edwards: Dos and Don’ts for Conference Season

Guest-Blog---Doug-Edwards

Original publish date: Sunday, February 8, 2015 Doug Edwards is Vice President and Managing Director for the Mental Health and Addiction Community division at Vendome Group. His personal blog, Be the Blue Balloon, includes insights on sales, marketing and content creation.    The spring conference season is almost upon us. It’s a good time of year…

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Guest Blogger – Shannon Blaz: What’s First, Design or Content?

What's First, Design or Content?

“Content precedes design. Design in the absence of content is not design, it’s decoration.” –Jeffrey Zeldman We’re designers. We crave visual punch, new and innovative design techniques, layouts with the finest typography, and color palettes that blend with ease—many of us feel it’s our job to truly wow users with our beautiful aesthetics. And then…

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Meet My Creativity Mantras: “What if?” and “Why not?”

Guest Blogger Patty Flauto

Patty Flauto has had “innovation” and “creativity” in her job description her entire career. Developing new ideas and finding practical ways to implement them is her passion. Patty Flauto is a creativity consultant. She has years of business experience in entrepreneurship, product design and innovation. Her training and development sessions provide companies with practical solutions to create and sustain a culture of innovation in any organization.

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Guest Blogger – Sharon Toerek: Content Creation: Legally Speaking

Sharon Toerek Legal and Creative

My friends at designRoom Creative have creatively chosen the theme of words, copy and content for this month’s blog. They have graciously asked me to share thoughts about legal questions that word choices can create in marketing, branding or advertising. I’m always happy for the opportunity to talk (write) about protecting original creative work. The choice and use of words and content raises specific legal issues to think about early in the creative process. These are some of the ones that I see most often in my practice.

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Guest Blogger – Jordana Revella: Marketing automation: Let’s get there in one piece

Jordana Revella Orosz

What does a new year mean to a marketer? In my experience as an in-house marketer and a consultant, I find it usually means tackling a new technical monster project that — if it doesn’t eat us up — improves message relevancy, effectiveness and ROI. In years past, such projects for me have included researching and implementing an HTML email marketing solution, an online meeting solution, and a content managed website solution.

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“I trust them with my brand. I trust them with my marketing business. They will not steer you wrong. They will ensure everything is on point moving forward.”

Lauren Byers, Vice President, MarshBerry

"Our client base increased. Our staff base increased. Our reputation and notoriety in the industry increased. The branding has lifted us up to be very confident.”

Denise Corbisiero, COO, Integrity Billing

“We trust them as true professionals who really understand the process that’s required to do things right.”

Carole Boye, CEO, Community Alliance

“They really bring in the heart behind the message. They tell the story in ways that are compelling. They’re really creative and that matters.”

Anthony Guido, VP of Communications & Marketing, Cohen Veterans Network

“…we really felt that they understood what we wanted to accomplish. They listened to us instead of puking their process on us.”

Laura Bren, President, Deeley Insurance Group

“Loved the process – we got so much more than a new logo; helped us unite around a common mission and language.”

Travis Pearson, CEO, Endeavors

“This input helped us work better together as a team. The whole brand refresh process was a wonderful team building opportunity.”

Matthew Wolf, Vice President, Seabrook

“We never had the production value in terms of the presentation/signage – the quality was new and impressive and people really embraced it.”

Marvin Ventrell, Executive Director, National Association of Addiction Treatment Providers

“Take the time to let designRoom get to know you. It is amazing that they get to the core of who you are…”

Jonathan Lee, President & CEO, Signature Health, Inc.

“They became much more like partners deeply embedded inside our business.”

Travis Mlakar, President, Millcraft Paper

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