Before anything else, SEO is about audience. Courtesy of Rodney Dawson Principal/Project Coordinator, Great Lakes Tech Solutions, LLC You want the people you're marketing to to be able to find you, right? You want the almighty Google Search to list you at at or near the top of a search result, right? So before starting any other SEO [...]
A guest blog contributed by Gary Humble of Pinnacle Partners. You have heard it said before -- “Change is coming.” The truth is, change is always happening around us, whether we acknowledge it or not, especially in the behavioral health industry. From technology to mergers and acquisitions to new therapeutic interventions, change is constantly upon [...]
Monday, October 5th, 2015. The first day of the week. A day that, for some, is the most dreaded of days. But this wasn't just any Monday. It was the first of many to come for me, Pedro Huertas, Design Intern, here at designRoom Creative. I didn't grow up in the world's greatest neighborhood; it [...]
We shared this heroin addiction campaign blog a year ago. It is reposted because the situation is not getting better. (Blog amended and edited on September 29, 2016.) After hearing and reading comments from good, smart people saying how pissed they are at the cost of an Epipen versus an overdosing addict's access to Narcan and that we [...]
This being just my first week, I am enjoying being a dRC intern. It has given me the opportunity to immerse myself in a small studio setting. I have done freelance work in the past, but I appreciate having a team to interact with throughout the process. Although I am still adjusting to the environment, [...]
Original publish date: Sunday, February 8, 2015 Doug Edwards is Vice President and Managing Director for the Mental Health and Addiction Community division at Vendome Group. His personal blog, Be the Blue Balloon, includes insights on sales, marketing and content creation. The spring conference season is almost upon us, and it’s a good time of [...]
“Content precedes design. Design in the absence of content is not design, it’s decoration.” –Jeffrey Zeldman We’re designers. We crave visual punch, new and innovative design techniques, layouts with the finest typography, and color palettes that blend with ease—many of us feel it’s our job to truly wow users with our beautiful aesthetics. And then [...]
Hi! My name is Nicole Fantozzi and I am very excited to be an intern here at designRoom Creative. I am a dual Finance and Spanish major at the University of Notre Dame. Also, I am a history and literature buff and spend much of my free time reading and going to museums. Outside of school [...]
You know what they say about working with family (don't!). So after working for my family’s construction business for approximately seven years, I returned to school to pursue what has always been my passion, art, specifically, graphic design. Being a practical sort of artist, I felt I needed to select a major that I knew [...]
At Muse Content Group, our professional writers are trained to adapt messaging to suit the voice of the brand. Here’s some insight into the process we use to pack client words with personality.
Patty Flauto has had “innovation” and “creativity” in her job description her entire career. Developing new ideas and finding practical ways to implement them is her passion. Patty Flauto is a creativity consultant. She has years of business experience in entrepreneurship, product design and innovation. Her training and development sessions provide companies with practical solutions to create and sustain a culture of innovation in any organization.
Guest Blogger – Leslie Carruthers: Gain more visibility for your business with your site by using Google Webmaster Tools
You work hard on your site, highlighting the products and services that you sell, and you're proud of what you've done. But, you still aren't getting the traffic that you want and wonder, why not? What am I doing wrong?
My friends at designRoom Creative have creatively chosen the theme of words, copy and content for this month’s blog. They have graciously asked me to share thoughts about legal questions that word choices can create in marketing, branding or advertising. I’m always happy for the opportunity to talk (write) about protecting original creative work. The choice and use of words and content raises specific legal issues to think about early in the creative process. These are some of the ones that I see most often in my practice.
What does a new year mean to a marketer? In my experience as an in-house marketer and a consultant, I find it usually means tackling a new technical monster project that — if it doesn't eat us up — improves message relevancy, effectiveness and ROI. In years past, such projects for me have included researching and implementing an HTML email marketing solution, an online meeting solution, and a content managed website solution.