Health, Branding, and Helping Organizations that Help People

By Chad Gordon | January 30, 2018

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Health. Far too often we take it for granted. It’s never a problem, until it’s a problem. And when it becomes a problem it can be all consuming, hoping we can be healthy again. Nothing else matters when dealing with mortality. There comes a point when it is out of our hands. We need help. Whether it be a doctor, surgeon or therapist, we are forced to put all of our trust, and often our lives, in other people’s hands. That’s scary.

I recently had a health issue. It wasn’t a problem, until out of nowhere I had a problem. It required major surgery. I made it through and am recovering nicely, and the prognosis is that it won’t be a problem again (knock on wood). I don’t frighten easily, but I was never as scared as I was being wheeled into the operating room. I can’t tell you enough how appreciative I am for the expertise of my surgeon, nurses, surgical assistants, and especially my anesthesiologist who talked me through my fears.

I had a few weeks to recover and ease back into working. It was a difficult time physically and mentally. But it was also a time to reflect upon those big life questions. Who am I? What is my purpose? What is it that I actually contribute?

My thoughts led me back to the work we do here at designRoom. Out tagline is Building Healthy Brands. But we have a mission we work hard to adhere to: “Helping organizations that help people.” I truly believe we do that with our work in the mental health and addiction space. I’ll never compare myself to a surgeon or a therapist. We aren’t on the front lines. But we help those on the front lines help more people.

If the work we do helps to increase awareness about an organization, or allows just one person to find help, I can’t think of anything more rewarding to do with my skills. I’m grateful to be in this position. To a lesser degree, I want to be that “healthcare” expert who eases the fears of anyone going through the branding process. It’s not so scary. You’ll be better in the end. We can do this.

~ Chad

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Author

Chad Gordon

Chad is the Creative Director, overseeing the development of virtually every original design. Chad studied photography in Edinburgh, Scotland, and has a degree in photo illustration from Ohio University. In 1991 he worked with Reuben and Company as a photo assistant before joining designRoom as a designer the following year. Chad has received numerous national awards, has shared in his team’s many Addy Awards, and has had his work published in several international design publications. Chad is experienced in all phases of creative design, including concept development, art direction, photography, typography, print production, and website design. Chad’s specialties are photo illustration and identity development. His unique infrared photography has been shown in numerous galleries around northeast Ohio. He is an avid baseball man, a crafty pitcher with speed and movement on his fastball, and played on championship teams in the Roy Hobbs League.

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