A Logo Refresh of Our Own

By Chad Gordon | May 24, 2017

Chad May Blog3

In case you haven’t noticed, designRoom recently completed a logo refresh of our own. Why? Because its easy for us! It’s what we do, when there’s a good reason for doing it.

LOL

Just kidding. A logo refresh was actually quite difficult for us. Why? Because it’s what we do for a living. It’s true what they say about the shoemaker’s children always go barefoot.

But things have changed at designRoom the last couple of years. Internally, we’re growing, adding new team members, shifting roles and forming relationships with some new and amazing partners. Where once we were strictly regional, we are now traveling and working from coast to coast. Two-years deep into our mission to help organizations that help people, we’re happily immersed in the behavioral health and addiction space. It is rewarding and fulfilling for all of us.

It Was Time

Our brand has evolved enough to require an identity update and a logo refresh to match. But we didn’t need a complete overhaul. After all, our name and logo carries 30 years of equity. But we got rid of “Creative” and went back to our original name – designRoom. We’re still creative, but branding is job one. Research and rationale lead the way and inform all of our creative work. The design comes after.

Fresh Blue Yonder

Since our reach has become truly national, we added a color that projects more movement and projects the way a healthy brand can travel. So we introduced this fresh light blue into our logo. (The orange has been benched on our secondary color palette). We added a rule around the logomark to give a sense of depth and completeness. We also simplified our tagline. These are small changes that add up to a big fresh feel.

We love our logo refresh. We hope you do as well. Let us know what you think!

~ Chad

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Author

Chad Gordon

Chad is the Creative Director, overseeing the development of virtually every original design. Chad studied photography in Edinburgh, Scotland, and has a degree in photo illustration from Ohio University. In 1991 he worked with Reuben and Company as a photo assistant before joining designRoom as a designer the following year. Chad has received numerous national awards, has shared in his team’s many Addy Awards, and has had his work published in several international design publications. Chad is experienced in all phases of creative design, including concept development, art direction, photography, typography, print production, and website design. Chad’s specialties are photo illustration and identity development. His unique infrared photography has been shown in numerous galleries around northeast Ohio. He is an avid baseball man, a crafty pitcher with speed and movement on his fastball, and played on championship teams in the Roy Hobbs League.

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Lauren Byers, Vice President, MarshBerry

"Our client base increased. Our staff base increased. Our reputation and notoriety in the industry increased. The branding has lifted us up to be very confident.”

Denise Corbisiero, COO, Integrity Billing

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Carole Boye, CEO, Community Alliance

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Anthony Guido, VP of Communications & Marketing, Cohen Veterans Network

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Laura Bren, President, Deeley Insurance Group

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Travis Pearson, CEO, Endeavors

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Matthew Wolf, Vice President, Seabrook

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Marvin Ventrell, Executive Director, National Association of Addiction Treatment Providers

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Jonathan Lee, President & CEO, Signature Health, Inc.

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