A Healthy Brand Story

We love clients like Jeanne Coughlin. We love all of our clients, of course, but we have a rather long history with Jeanne, having helped develop her brand, the Coughlin Group, through the years. Her brand has grown and evolved, as all brands must. So last year, we partnered with her again to make her [...]

By | October 29th, 2015|Branding, Design, Logos, Positioning|

Why Logos Matter

This month, dRC will be discussing one of my favorite things to design - logos. First off, it is important to know that your logo is NOT your brand. The term “brand” can be confusing because it has evolved from its origins on the ranch, branding cattle with a hot iron to signify ownership, through the early days of advertising, during which "brand" simply described a logo or package design, to what it means today, sort of a catch-all word.

By | November 8th, 2012|Branding, Design, Logos|