Ohio Travel Bag (OTB): established in 1908 as a manufacturer of traveling bags and coin collection bags. The Industrial Revolution, with its locomotives and steamships and motorcars, had opened up travel to everyday Americans. Ohio Travel Bag outfitted those travelers with their luggage. As larger manufacturers took over the market, OTB transitioned to sourcing and providing [...]
Signs you need a logo refresh: Tired of wearing that tattered company polo with the old logo and the coffee stain? Embarrassed by your Brady Bunch brand colors? Done with using that nineteen-eighties typeface that smells like a musty basement? Frustrated with not being able to find the one digital copy of your logo file that gets passed [...]
We love clients like Jeanne Coughlin. We love all of our clients, of course, but we have a rather long history with Jeanne, having helped develop her brand, the Coughlin Group, through the years. Her brand has grown and evolved, as all brands must. So last year, we partnered with her again to make her [...]
Image reproduction is pretty important to our work here at dRC. We work with images every day—creating, manipulating, color correcting, scaling, placing, printing, zipping and emailing. We receive images from clients almost daily -- logos, illustrations and photographs. Image resolution is critical to successful reproduction. If the image you want on your billboard is a [...]
Yes, your logo is stupid. And the fact that it is ugly isn’t what is making it stupid. It’s stupid because it gives me no sense of what you do, how you do it and why you do it. And it looks like a million other logos that I forgot about years ago. Did you [...]
This month, dRC will be discussing one of my favorite things to design - logos. First off, it is important to know that your logo is NOT your brand. The term “brand” can be confusing because it has evolved from its origins on the ranch, branding cattle with a hot iron to signify ownership, through the early days of advertising, during which "brand" simply described a logo or package design, to what it means today, sort of a catch-all word.