Marketing

A Reputation for Research. Everyone Should Embrace It.

Embrace the research. There are good reasons why you should. After eight months of brainstorming sessions, meetings, assessments, and everyday interactions – I’ve acquired a reputation for research. I never asked for this “researcher” title; I don’t go around shouting “I love data”. But I am curious. I ask questions. The answers aren’t all I’m…

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Take a Position

It’s my theme for this year – Take a Position. It’s not like I didn’t have a position. I did. My business does. We build healthy brands, and we help organizations that help people. But during the course of a year, or five or ten, it’s easy to get caught up in the day-to-day stuff…

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Content Marketing World Takeaways

@designRoom and #CMWorld

dRC attended the world’s largest content event, Content Marketing World, just last week. With over 3,500 people in attendance, 225 speakers, 550+ companies, and 123+ hours of keynotes, sessions, networking, and entertainment, there was no shortage of information or inspiration! Here are some photos as well as each of our thoughts on the event. Chad Session: Words…

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Why I Love Trade Shows

Why I love Trade Shows

I’ll be honest. I love trade shows. I know, I know. You’re sitting there shaking your head. Trade shows are exhausting, overwhelming and have you running on empty at about 150mph for three or four days in a row.  It’s fun, right? Right! Where else can you sit and learn from experts in such a…

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Trade Show ROI #2

Trade Show ROI 2

We just got back from our first National Conference in Orlando. More than 3,000 attendees walked by our awesome 8’x10′ booth. Hundreds of them stopped in to chat and look at what we had to offer. We had meaningful conversations, met a lot of very passionate, dedicated people, learned so much about the behavioral health…

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Nose Rings, TNT, and Trends: A How To For Your Business

Nose Ring

Over the weekend I found myself with a free hour to lazily fritter away in whatever manner I saw fit. Ok, that’s not exactly true. I just moved into a new place and I was avoiding unpacking. Regardless, I had an hour. I decided to pick up the April issue of Vogue that had been staring up…

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Getting a Return from Trade Shows

Trade Show ROI

Getting a return from trade shows and conferences can be a stress-filled job. Over the years we have helped many of our clients prepare for trade shows and conferences. We can help relieve some of that stress. I have always felt the pressure of the marketing managers that we have worked with. Since we started doing…

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“The List” – Trade Show Edition

The List

Business cards. Check. Breath mints. Check. Anything in my teeth? All clear! These might be the final items on my check list just before hitting the exhibit hall floor this conference season, but truth is my check list began months ago. Absolutely nailing a trade show appearance requires a looooong check list and extreme attention to the details.…

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Trade Show Good, Bad, and Ugly

Joe-TradeShow-Blog-Header

We have witnessed trade show good, bad and ugly. For as many businesses that we see do great shows, there are always a bunch of bad and ugly ones. Why is that? I guess that’s why we’re writing about it. Plus, we are attending a few trade shows this spring and summer. So is it a…

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“I trust them with my brand. I trust them with my marketing business. They will not steer you wrong. They will ensure everything is on point moving forward.”

Lauren Byers, Vice President, MarshBerry

"Our client base increased. Our staff base increased. Our reputation and notoriety in the industry increased. The branding has lifted us up to be very confident.”

Denise Corbisiero, COO, Integrity Billing

“We trust them as true professionals who really understand the process that’s required to do things right.”

Carole Boye, CEO, Community Alliance

“They really bring in the heart behind the message. They tell the story in ways that are compelling. They’re really creative and that matters.”

Anthony Guido, VP of Communications & Marketing, Cohen Veterans Network

“…we really felt that they understood what we wanted to accomplish. They listened to us instead of puking their process on us.”

Laura Bren, President, Deeley Insurance Group

“Loved the process – we got so much more than a new logo; helped us unite around a common mission and language.”

Travis Pearson, CEO, Endeavors

“This input helped us work better together as a team. The whole brand refresh process was a wonderful team building opportunity.”

Matthew Wolf, Vice President, Seabrook

“We never had the production value in terms of the presentation/signage – the quality was new and impressive and people really embraced it.”

Marvin Ventrell, Executive Director, National Association of Addiction Treatment Providers

“Take the time to let designRoom get to know you. It is amazing that they get to the core of who you are…”

Jonathan Lee, President & CEO, Signature Health, Inc.

“They became much more like partners deeply embedded inside our business.”

Travis Mlakar, President, Millcraft Paper

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