Take a Position

It’s my theme for this year – Take a Position. It’s not like I didn’t have a position. I did. My business does. We build healthy brands, and we help organizations that help people. But during the course of a year, or five or ten, it’s easy to get caught up in the day-to-day stuff [...]

By | 2017-03-30T12:05:35+00:00 March 23rd, 2017|Branding, Content, Inspiration, Marketing|

Content Marketing World Takeaways

dRC attended the world's largest content event, Content Marketing World, just last week. With over 3,500 people in attendance, 225 speakers, 550+ companies, and 123+ hours of keynotes, sessions, networking, and entertainment, there was no shortage of information or inspiration! Here are some photos as well as each of our thoughts on the event. Chad Session: Words [...]

By | 2017-10-26T17:00:43+00:00 September 14th, 2015|Cleveland, Content, Marketing|

Why I Love Trade Shows

I’ll be honest. I love trade shows. I know, I know. You’re sitting there shaking your head. Trade shows are exhausting, overwhelming and have you running on empty at about 150mph for three or four days in a row.  It’s fun, right? Right! Where else can you sit and learn from experts in such a [...]

By | 2015-11-11T13:35:49+00:00 August 24th, 2015|Marketing|

Trade Show ROI #2

We just got back from our first National Conference in Orlando. More than 3,000 attendees walked by our awesome 8'x10' booth. Hundreds of them stopped in to chat and look at what we had to offer. We had meaningful conversations, met a lot of very passionate, dedicated people, learned so much about the behavioral health [...]

By | 2017-03-27T15:27:59+00:00 April 30th, 2015|Marketing|

Getting a Return from Trade Shows

Getting a return from trade shows and conferences can be a stress-filled job. Over the years we have helped many of our clients prepare for trade shows and conferences. We can help relieve some of that stress. I have always felt the pressure of the marketing managers that we have worked with. Since we started doing [...]

By | 2017-03-27T15:27:59+00:00 March 30th, 2015|Marketing|

“The List” – Trade Show Edition

Business cards. Check. Breath mints. Check. Anything in my teeth? All clear! These might be the final items on my check list just before hitting the exhibit hall floor this conference season, but truth is my check list began months ago. Absolutely nailing a trade show appearance requires a looooong check list and extreme attention to the details. [...]

By | 2017-03-27T15:27:59+00:00 March 26th, 2015|Marketing|

Trade Show Good, Bad, and Ugly

We have witnessed trade show good, bad and ugly. For as many businesses that we see do great shows, there are always a bunch of bad and ugly ones. Why is that? I guess that's why we're writing about it. Plus, we are attending a few trade shows this spring and summer. So is it a [...]

By | 2017-03-27T15:27:59+00:00 March 10th, 2015|Marketing|