Message in a Needle

A message in a needle. It's not quite the kind of messaging I'm used to. Normally I'm cobbling together the right words for a client, to capture the essence of a brand, a promise, a benefit, a selling proposition. Or writing a clumsy, but heartfelt, blog. This is different. It's not a bottle floating in [...]

By | February 20th, 2017|Mental Health & Addiction|

My Year in Review

This is my year in review. 2015 has definitely affirmed what I want to do with designRoom Creative. I’m intensely grateful for the people I’ve met, the work we’ve done, and the exciting projects to come. So I’ve put together kind of a list of reverse-resolutions – things that I totally would have wished for [...]

By | December 17th, 2015|designRoom Creative, Mental Health & Addiction|

Semicolon

I like to use a semicolon. A semicolon can serve a good purpose in a sentence and a story, as a substantive pause; a signal to breathe that doesn’t impede forward progress. For me and many others, it's also an icon. A message. And a movement -- the Semicolon Project. I wear a semicolon on my [...]

By | November 19th, 2015|Behavioral Health, Mental Health & Addiction|

Scary Costumes

One of my favorite Halloween memories is of my mom helping my brother and me with our recycling bin and butterfly costumes. I was the butterfly, of course. Just the idea that for one day you can be anything or anyone you want, even a butterfly, has always appealed to me. Obviously being happy with [...]

By | October 15th, 2015|Behavioral Health, Mental Health & Addiction|

Branding for Behavioral Health. Why?

We are often referred to prospective clients this way, “if you want to do it right, call designRoom Creative.” I am very proud of that. Because getting your branding right, even if it takes time and a bit more of an investment at the front end, will help you create consistent revenue for years to [...]

Let’s Face Heroin Addiction

We shared this heroin addiction campaign blog a year ago. It is reposted because the situation is not getting better. (Blog amended and edited on September 29, 2016.) After hearing and reading comments from good, smart people saying how pissed they are at the cost of an Epipen versus an overdosing addict's access to Narcan and that we [...]

By | September 18th, 2015|Advertising, Cleveland, Design, Guest Blog, Mental Health & Addiction|

NCAD WAS INTERESTED

The National Conference on Addiction Disorders (NCAD), along with Behavioral Healthcare Executive Summit, has rapidly established itself as a premier, respected, and trusted national conference that provides a diverse educational curriculum on the prevention, intervention, treatment, and recovery management of addictions that affect various genders, generations, and cultures. Rachel and I recently showed at the [...]

By | August 18th, 2015|Branding, designRoom Creative, Mental Health & Addiction|

Self Medication and Addiction

Earlier this month I wrote a blog on the power of daily kindness and its effects on our mental health in general, as it is mental health awareness month. However, after attending the National Association of Addition Treatment Providers (NAATP) Annual Conference last weekend, I’d like to touch on the more serious needs. Specifically, self [...]

By | May 28th, 2015|Mental Health & Addiction|

We Opened Some Eyes (I Hope) at Open Minds!

Earlier this month in New Orleans I presented, along with long-time client, Jonathan Lee, CEO of Signature Health, a case study of his brand in front of more than 100 Behavioral Health professionals from all over the country. We spoke about the importance of, especially in a changing industry, positioning a brand for growth. It's not [...]