Motivation and Madness in March

By Kelly Farrell | March 25, 2016

Kelly's March Blog

Motivation and madness in March — what am I talking about?!

I have plenty of reasons to be motivated this sunny month of March.

I’m totally motivated after spending a couple days at the NATCON16 Show in Las Vegas. Me, Kimberly and Doctor C welcomed hundreds of people into our booth (not all at once, but it felt like it sometimes). It was so inspiring to have deep conversations with total strangers about the good work they do in their communities, and the kind of help they need to keep doing it. Most have never had to market before, or spend any time building their brands.

The madness is good thing too, as I contact all those awesome people I met.

What struck me most, aside from their level of dedication, is how many organizations across the country are becoming more aware of the importance of being out there with clear messaging around who they are and what makes them different and unique. They also know they need consistent branding components and some kind of integrated marketing strategy.

People are turning the corner, realizing if they don’t have this branding thing right they may not stay relevant. They can be operationally and clinically great, but if the communities they serve don’t know who they are, they can’t provide care for all the people that need it.

I talked to people about a lot of different aspects of building healthy brands. They stopped by to ask about websites; how to share and celebrate outcomes data; how to communicate core values; how to go from just mental health to including primary care; how to handle a merger; how to refresh a brand; how to re-do a brand; how to reposition an organization; and how to market the opening of five new centers aimed at helping post-9/11 veterans.

My motivation is to help all these organizations so they can help even more people.

My madness, if I may call it that, beyond making a few hundred phone calls and sending notes and emails, is knowing that me, Doctor C and my team can do it. We will show again at NAATP in May, where I’ll be serving on an ethics panel discussion and presenting a program on branding — now that’s motivation and madness!

 

 

 

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Author

Kelly Farrell

Kelly has a unique talent for uncovering what's special about her clients. It’s her specialty, and the heart of how designRoom approaches branding. Kelly learned design and branding while working in advertising as an Art Director, Designer, and Account Representative for several national/regional brands; Cellular One/Ohio, Northfield Park, National City Bank, and Mr. Hero. Her future, however, included a more passionate approach to the work and more direct engagement with her clients. In 1990 designRoom was born. One room. One designer. And lots of room to grow. Today, under Kelly’s leadership, designRoom is a national, award-winning branding and design firm. With her innate ability to see the right solution and her passion for helping clients reach their goals, Kelly is a fierce brand advocate for behavioral health organizations across the U.S. Her unique approach makes her a sought after national speaker on the importance of branding in behavioral health. Kelly focuses on how branding can unify an organization internally, amplify their unique market position, and help them move in a positive, sustainable direction.

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