My Year in Review

By Kelly Farrell | December 17, 2015

My Year in Review

This is my year in review.

2015 has definitely affirmed what I want to do with designRoom Creative. I’m intensely grateful for the people I’ve met, the work we’ve done, and the exciting projects to come. So I’ve put together kind of a list of reverse-resolutions – things that I totally would have wished for at the end of 2014.

Help organizations that help people.

This is our renewed focus – to help organizations that help people, primarily in the behavioral health and addiction treatment industries. Yes, these are tough markets, but they really need our unique, process-driven approach to positioning and branding, especially in our evolving Affordable Care Act environment. And I want to help these organizations that do such remarkable work to remain healthy.

Deliver something special to every client.

Our clarity of purpose — deliver something special for each and every client.

We work to give clients something they love and can rally around. You’ll see some of our new work February, it’s some of the best we’ve ever done. I firmly believe it’s possible to deliver impeccably designed, written and crafted work that’s just right for each client. But something about it, or the way it’s delivered, needs to be special.

Meet a lot of amazing people.

The amazing people part of my year was easy, because I’ve met so many! I’ve traveled a lot this past year, participating in conferences hosted by The National Council for Behavioral Health (NATCON), the National Association of Addiction Treatment Providers (NAATP), Moments of Change, The National Conference on Addiction Disorders (NCAD) and Inner Circle.

I talked to so many passionate, caring people and learned a great deal about how to work with them. A few stand out for the extra time they took with me: Doug Edwards, from the Vendome Healthcare Group; Dan Gemp, of Dreamscape Marketing; Marvin Ventrell and Jessica Swan from NAATP, Eric Yorlano from Integrity Billing Company, Bob Franko and Dennis Freeman from Cherokee HealthTy Young, an old friend and client from years back who’s now at Liberty Center Connections, Inc.

Nurture new relationships.

I’ve pitched the dRC “tent” in a bunch of different cities this past year, and I’ve nurtured new client and partner relationships, which is exciting. In addition to the new branding work we’ve completed (can’t show it yet!), we’ve started working with Liberty Center Connections, Inc., NAATP, Integrity Billing and a more.

Be grateful. Be bold.

2015 would not have been anywhere near as awesome without my near and dear clients, my staff, my family and colleagues. They’re the best people I know, and I hope they’re around for a long time. We’re just getting started. Just wait till you see what we do in 2016. Seriously. We’re taking some bold steps this coming year, re-launching our website in January and introducing a new “personality” aspect for dRC. I can’t wait for you all to see, and I can’t wait to see a year from now what my resolutions were for 2016!

Happy Holidays!

Kelly

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Author

Kelly Farrell

Kelly has a unique talent for uncovering what's special about her clients. It’s her specialty, and the heart of how designRoom approaches branding. Kelly learned design and branding while working in advertising as an Art Director, Designer, and Account Representative for several national/regional brands; Cellular One/Ohio, Northfield Park, National City Bank, and Mr. Hero. Her future, however, included a more passionate approach to the work and more direct engagement with her clients. In 1990 designRoom was born. One room. One designer. And lots of room to grow. Today, under Kelly’s leadership, designRoom is a national, award-winning branding and design firm. With her innate ability to see the right solution and her passion for helping clients reach their goals, Kelly is a fierce brand advocate for behavioral health organizations across the U.S. Her unique approach makes her a sought after national speaker on the importance of branding in behavioral health. Kelly focuses on how branding can unify an organization internally, amplify their unique market position, and help them move in a positive, sustainable direction.

“I trust them with my brand. I trust them with my marketing business. They will not steer you wrong. They will ensure everything is on point moving forward.”

Lauren Byers, Vice President, MarshBerry

"Our client base increased. Our staff base increased. Our reputation and notoriety in the industry increased. The branding has lifted us up to be very confident.”

Denise Corbisiero, COO, Integrity Billing

“We trust them as true professionals who really understand the process that’s required to do things right.”

Carole Boye, CEO, Community Alliance

“They really bring in the heart behind the message. They tell the story in ways that are compelling. They’re really creative and that matters.”

Anthony Guido, VP of Communications & Marketing, Cohen Veterans Network

“…we really felt that they understood what we wanted to accomplish. They listened to us instead of puking their process on us.”

Laura Bren, President, Deeley Insurance Group

“Loved the process – we got so much more than a new logo; helped us unite around a common mission and language.”

Travis Pearson, CEO, Endeavors

“This input helped us work better together as a team. The whole brand refresh process was a wonderful team building opportunity.”

Matthew Wolf, Vice President, Seabrook

“We never had the production value in terms of the presentation/signage – the quality was new and impressive and people really embraced it.”

Marvin Ventrell, Executive Director, National Association of Addiction Treatment Providers

“Take the time to let designRoom get to know you. It is amazing that they get to the core of who you are…”

Jonathan Lee, President & CEO, Signature Health, Inc.

“They became much more like partners deeply embedded inside our business.”

Travis Mlakar, President, Millcraft Paper

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