A long-time client launched a new division. We were asked to create the identity for it.
Traditionally, this client’s products and marketing efforts have been geared to a largely male audience and never direct-to-consumer. This new division, however, is an online resource that allows consumers to virtually see how various door handles accent different doors and how different products will look in their house. The new brand is directed toward interior designers and do-it-yourselfers and skews toward women.
They wanted a light, friendly and inviting look with more focus on fashion and less focus on function — no hinges or houses. Our resulting design scheme employs a simplified, stylized doorknob image surrounded by rings of color showing the world of color variety available to customers.