Marketing Campaign: Dr. C Promotion

Marketing Campaign: Dr. C Promotion 2017-03-29T11:53:57+00:00

Project Description

Objectives

  • Promote dR to the medical market
  • Create awareness within this market segment
  • Convince prospects to set appointments
  • Sign new clients from within this market segment

Criteria For Determining Success

  • Number of appointments set
  • Number of new clients

Solution

Doctor C

The good Doctor was created as a personification of designRoom, able to speak to prospective clients with a little more humor than our corporate brand. His specialty is diagnosing (and poking fun at) some of the common conditions we’ve uncovered as we work with clients. His message is targeted to the medical market and delivered in a manner to attract attention and make the mailings memorable.

Doctor C is a solution—the provider of remedies that can alleviate common marketing, advertising and design maladies. His products are mailed to a targeted list of recipients at regular intervals. Recipients are called within a week of the mailing. Relationships are begun and appointments are set whenever possible.

Results

This campaign was a critical and commercial success, winning Gold and Silver Addy Awards while attracting the attention and the business of several new clients.

Nearly 20% of recipients responded and set appointments. All remember the mailings. This campaign is fun, informative, shows off designRoom creative talents and leaves a lot of room for extension.

Brand positioning | Creative Agency

Doctor C Product Kit

Design Agency | Branding Strategies

Case study: designRoom Creative Doctor C Products

Rebranding | Logo Design

Custom Logo Design
Brand Identity

Doctor C Direct Mail Postcard Series

Brand Development

Creative Logo Design

Position Statement

company branding

Doctor C Interactive Website

how to brand your business

Custom Logo Design

Logo Designer

Brand Agency

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