- Promote dR to the medical market
- Create awareness within this market segment
- Convince prospects to set appointments
- Sign new clients from within this market segment
Criteria For Determining Success
- Number of appointments set
- Number of new clients
The good Doctor was created as a personification of designRoom, able to speak to prospective clients with a little more humor than our corporate brand. His specialty is diagnosing (and poking fun at) some of the common conditions we’ve uncovered as we work with clients. His message is targeted to the medical market and delivered in a manner to attract attention and make the mailings memorable.
Doctor C is a solution—the provider of remedies that can alleviate common marketing, advertising and design maladies. His products are mailed to a targeted list of recipients at regular intervals. Recipients are called within a week of the mailing. Relationships are begun and appointments are set whenever possible.
This campaign was a critical and commercial success, winning Gold and Silver Addy Awards while attracting the attention and the business of several new clients.
Nearly 20% of recipients responded and set appointments. All remember the mailings. This campaign is fun, informative, shows off designRoom creative talents and leaves a lot of room for extension.