MarshBerry 360 is a sub-brand created for MarshBerry, a financial services client, for whom we had recently created a new identity and marketing materials. MarshBerry is a leader in compiling and sharing industry data and information with its clients. One of its premier events, held four times a year, is MarshBerry 360.
When we began work, the event had no identity of its own. Our Discovery revealed that people attended these one-day seminars so they could get all the insider information, a full view of their industry. That’s where the name derived from, which then guided the design of the logo and the creation of four keywords. These reinforce the reasons for attending and the four regional events. We also designed and created content for all the marketing and communication materials in a way that can be applied consistently and cost-effectively year-to-year. Projected numbers for reservations and attendance were exceeded.
- Logo – Event
- Direct Mail
- Print Ads
- Web Banner Ads