MarshBerry is a financial consulting and mergers and acquisitions company that works primarily within the insurance industry. The brand is more than 30 years old and has represented the company as they have evolved into a recognized and respected leader in their industry.
After an extensive internal and external study, it was determined that their visual brand needed to be updated to match their current industry leadership positioning and their positioning in the minds of their clients, prospects, and staff. Plus their logo was 30 years old and was unmanageable as an image.
The foundation for the new logo design was built from a compilation of the feedback obtained in staff and customer survey responses, part of our Discovery. Through color, typeface, and composition, the new logo is modern and stands out amongst their peers. The overall mark connotes managed growth and prosperity, something every one of their clients is looking for. Lastly, the logomark is made up of abstract “M”s and “B”s from MarshBerry.
We also created a comprehensive identity system, a usage guide for their new logo and helped their leadership team sell the new logo throughout the organization and helped create marketing and communication materials for the new brand’s launch.
- Brand Guidelines
- Sell Sheets
- Print Ads