The Project: Logo — Messaging — Marketing
MarshBerry is a highly successful financial services client for whom we recently created a new corporate logo and marketing materials. They provide big advantages for their clients by compiling and sharing mountains of industry data. One of the ways they share that information is through events — conferences and summits that bring specific client segments together.
Peak Performance is an annual MarshBerry event aimed at top executives and ownership. It needed a logo.
A little research revealed key insights into the C-suite and ownership-level clients who would attend. That, and the name, provided clear logo direction. The messaging was kept simple, offering benefit, enjoyment, and a call to action. From there we created direct response invitations and advertising. MarshBerry loves the new event identity, and projected numbers for reservations and attendance were exceeded.
With smart, established clients like MarshBerry, clients with whom we have forged great working relationships, creating work that achieves desired outcomes seems easy, and is always enjoyable.
- Logo – Event
- Print Ads
- Direct Mail
- Web Banner Ads