Multi-touch marketing materials present unique opportunities for global organizations like Parker. They allow for consistent messaging in a variety of formats and languages, useful in a variety of situations. From a design and content perspective, they present challenges – communicate universal themes and global services in image and message; provide a depth of information appropriate to print, video and digital consumption; remain interesting and relevant for an extended period of time; encourage use by Parker employees and customers.
This piece was an app design that also included print and video. designRoom was provided raw content and access to an image library. We focused the content and created a visual and verbal story that provides consumers with a breathtaking overview of Parker’s global capabilities, anywhere, at their fingertips. The piece is in wide use today.
- Multi-touch App
- App Icon