Changing My Name

I'm changing my name. No, I'm not running from the law or trying to become famous. I'm getting married. And clients, now I get it! I can empathize with the bit of anxiety that comes with changing a name. Am I changing who I am? Will it be ok? How's it going to look on my monogrammed [...]

By | 2017-03-27T15:27:56+00:00 November 17th, 2015|Branding, Positioning|

A Healthy Brand Story

We love clients like Jeanne Coughlin. We love all of our clients, of course, but we have a rather long history with Jeanne, having helped develop her brand, the Coughlin Group, through the years. Her brand has grown and evolved, as all brands must. So last year, we partnered with her again to make her [...]

By | 2017-03-27T15:27:56+00:00 October 29th, 2015|Branding, Design, Logos, Positioning|

Healthy Relationship = Healthy Brand

Whether creating a new brand or refreshing an old brand the ultimate success does not begin with research, interviews or focus groups. The foundation isn’t built in a brainstorming session or when pencil hits paper. The magic to building a healthy brand starts with the health of the relationship between the client and the branding [...]

By | 2017-03-27T15:27:56+00:00 October 29th, 2015|Branding, Design, Positioning|

Branding for Behavioral Health. Why?

We are often referred to prospective clients this way, “if you want to do it right, call designRoom Creative.” I am very proud of that. Because getting your branding right, even if it takes time and a bit more of an investment at the front end, will help you create consistent revenue for years to [...]

“You’re playing me out of position!”

This is a true story about learning to play the right position. Much like many businesses need to do. I was a mediocre basketball player in high school. Oh, I thought I was good. I thought I could do it all; pass, shoot, rebound, defend, block shots and on my way to being the best [...]

By | 2014-10-30T15:21:31+00:00 October 30th, 2014|Positioning|

Own Your Position

At dRC our goals are to help you to look right, be a healthy brand and own your position. Over the years we have found that the timeless branding solutions we create, the ones our clients love, come when we clearly identify a client's position in the market. Not only through their own eyes, but [...]

By | 2017-03-27T15:28:00+00:00 October 29th, 2014|Positioning|

Apple’s Maps Connect: How To Position Your Business On The Map

Continuing Apple’s effort to make Maps more accurate, Apple quietly launched a portal called "Maps Connect" to let local businesses add information directly. This crowd sourced effort is another step towards keeping the promise that Tim Cook made to improve Maps for their users. Apple's new feature allows owners (and approved users by the owner) [...]

By | 2017-03-27T15:28:00+00:00 October 22nd, 2014|Positioning, Web Design|

Tag Lines: How to Make a Good One

"Experience the Difference." "Tomorrow’s Solutions, Today." "The Strength to Be There." "Excellence Through Total Quality." "We Make It Better." "Ask Why." These are actual tag lines. Not much about these lines is appealing to an actual person. They could be connected to medical equipment or banks or lawn mowers. Not one illuminates a unique market [...]

By | 2017-03-27T15:28:00+00:00 July 31st, 2014|Branding, Content, Positioning|

We Opened Some Eyes (I Hope) at Open Minds!

Earlier this month in New Orleans I presented, along with long-time client, Jonathan Lee, CEO of Signature Health, a case study of his brand in front of more than 100 Behavioral Health professionals from all over the country. We spoke about the importance of, especially in a changing industry, positioning a brand for growth. It's not [...]