Posts Tagged ‘Branding’

Have you heard? People are talking about healthy branding!

Trade show season is in full swing. And I love it. I just got back from my first two shows of the season – The Admissions & Marketing Symposium and NATCON18 – and am continually humbled and honored by my experiences. The people, the energy, the conversations. They get me going and keep me going. Upon…

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Not a Brand Guru

  I am not a brand guru. I don’t claim to stand at branding’s burnished edge. Our offices don’t overlook Madison Avenue, or the Thames. I don’t sit in an Eames chair, or play ping-pong in the office. (That would be cool, though…) From where I sit in our gritty brick building, this Healthy Branding…

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A Reputation for Research. Everyone Should Embrace It.

Embrace the research. There are good reasons why you should. After eight months of brainstorming sessions, meetings, assessments, and everyday interactions – I’ve acquired a reputation for research. I never asked for this “researcher” title; I don’t go around shouting “I love data”. But I am curious. I ask questions. The answers aren’t all I’m…

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designRoom’s New Typeface | Part 1

designRoom is getting a custom typeface! As part of our efforts to refine our brand typography, I will be creating a typeface from scratch exclusively for use by designRoom. When designing anything, it’s hard to know where to start sometimes. With fonts that can be a particular problem. So, before I start the design process,…

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Reflecting on My 2017 "Take a Position" Theme

Take a Position. It was my theme for 2017. And my promise – to you and to myself – was to share content and thoughts and ideas that would help others grow and sustain a healthy brand. My goal in taking a position was to open up and share: • Our studio • Our process,…

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From the Heart, to the Heart

Brands that market from the heart will create strong, enduring bonds. I have seen it work. It has been over a week, but I am still feeding off the energy from the Admissions & Marketing Symposium in Los Angeles. My first-ever west coast presentation went well. It won’t be my last! I was challenged by…

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Make a Promise. Then Keep It!

Make a promise you can keep. Then keep it. This is something we recommend to clients, and is a quintessential part of healthy branding. The first part of the process is to assess the brand. What sets the brand apart from similar organizations? How is it special? What does it offer? This is positioning, and…

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Reflections from NCAD 2017: Branding First

My reflections from NCAD? Branding first. Web next. While at NCAD, I noticed there is more chatter around branding today than there was two years ago, which is great! Though branding is part of the conversation today, many still aren’t sure where branding fits within the process of marketing a new or evolving organization. CEO’s…

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There and Back Again: Hi Lauren Miller!

Hi there! I’m Lauren Miller, the new Business Development Manager at designRoom. My story is one you have likely heard many times before – the young Ohio girl venturing to the big city to find herself, only to realize that Ohio is where she was meant the be all along. I spent my formative years…

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Design Debt: 3 Things that Create it and How to Avoid it

Design debt is very much about wasted time and money. That’s why we refer to it as debt. And why it’s a good idea to avoid it. Almost everyone has experienced a design process of some sort. Whether through a marketing plan and a design firm or an interior design solution for your kitchen, design spreads across…

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A Logo Refresh of Our Own

In case you haven’t noticed, designRoom recently completed a logo refresh of our own. Why? Because its easy for us! It’s what we do, when there’s a good reason for doing it. LOL Just kidding. A logo refresh was actually quite difficult for us. Why? Because it’s what we do for a living. It’s true what…

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Seattle Typestyles Explored

How does Seattle typestyles end up as the topic for this blog? I’ll tell you: Kelly and I were in Seattle a few weeks ago for NATCON17. I swear this show gets bigger and better every year. We were thrilled to connect with inspiring behavioral health professionals and attend some insightful sessions. But, as with all…

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Build Brand Belief Amid Alternative Facts

Brand belief is important. Belief leads to brand loyalty, which leads to sustained brand success. I believe it’s being threatened. A while back I wrote a blog about how a healthy relationship equals a healthy brand. I stated that the number one tenet of a healthy client/agency relationship was “belief”: “Simply put, you have to…

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Message in a Needle

A message in a needle. It’s not quite the kind of messaging I’m used to. Normally I’m cobbling together the right words for a client, to capture the essence of a brand, a promise, a benefit, a selling proposition. Or writing a clumsy, but heartfelt, blog. This is different. It’s not a bottle floating in…

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Simple Ways to Fall

I know a lot of simple ways to fall. Here’s a selection of my current favorites. I didn’t include the song I wrote, titled appropriately enough, A Simple Way to Fall. Perhaps I will in a future blog. Feel free to share your own simple ways. Fall Classic Indians and Cubs in the World Series. An…

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“I trust them with my brand. I trust them with my marketing business. They will not steer you wrong. They will ensure everything is on point moving forward.”

Lauren Byers, Vice President, MarshBerry

"Our client base increased. Our staff base increased. Our reputation and notoriety in the industry increased. The branding has lifted us up to be very confident.”

Denise Corbisiero, COO, Integrity Billing

“We trust them as true professionals who really understand the process that’s required to do things right.”

Carole Boye, CEO, Community Alliance

“They really bring in the heart behind the message. They tell the story in ways that are compelling. They’re really creative and that matters.”

Anthony Guido, VP of Communications & Marketing, Cohen Veterans Network

“…we really felt that they understood what we wanted to accomplish. They listened to us instead of puking their process on us.”

Laura Bren, President, Deeley Insurance Group

“Loved the process – we got so much more than a new logo; helped us unite around a common mission and language.”

Travis Pearson, CEO, Endeavors

“This input helped us work better together as a team. The whole brand refresh process was a wonderful team building opportunity.”

Matthew Wolf, Vice President, Seabrook

“We never had the production value in terms of the presentation/signage – the quality was new and impressive and people really embraced it.”

Marvin Ventrell, Executive Director, National Association of Addiction Treatment Providers

“Take the time to let designRoom get to know you. It is amazing that they get to the core of who you are…”

Jonathan Lee, President & CEO, Signature Health, Inc.

“They became much more like partners deeply embedded inside our business.”

Travis Mlakar, President, Millcraft Paper

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