designRoom Creative Director, Chad Gordon, talks about brand guidelines, choosing a color palette, and how important they are.
Tiny videos are a series of insightful shorts – quick, spontaneous, peeks into our world, our work, and our people. We caught Chad working on logo sketches, refinements actually, prior to a big new logo presentation for a client in New Jersey.
I just returned from NAATP National 2017, the National Association of Addiction Treatment Providers’ (NAATP) annual national conference. Yes, it’s a new day. We had the privilege of working with NAATP’s then-new leadership team on an organizational rebranding. We did the whole package – a brand assessment with stakeholder interviews and membership surveys; mission, vision, [...]
In case you haven’t noticed, designRoom recently completed a logo refresh of our own. Why? Because its easy for us! It’s what we do, when there's a good reason for doing it. LOL Just kidding. A logo refresh was actually quite difficult for us. Why? Because it’s what we do for a living. It’s true what [...]
Kelly getting ready for NAATP National and sharing her one big thing about healthy branding.
I'm Shaun, Digital Design Director here at designRoom. I recently took time to answer some of the most popular questions clients ask me. I decided to collect them and share them here, in hopes they can also help you. Q: I've been told that my site needs to be more responsive and the resolution should be [...]
I guess this is my State of designRoom blog for the beginning of 2017. I’m very excited, because there are new things happening. For the first time in years, we have refreshed our own brand. You’ll see it soon! In the spirit of our own brand refresh, we have an organizational theme for the year [...]
Lots of studies have shown that changing your space - a workspace, a living space, or just cleaning your car - can improve your outlook, bring calm, and even improve productivity. I just changed mine, and I can affirm that it's true. While there are many ways to improve your work environment, a physical change in workspace is very [...]
Here are my top twelve holiday songs. (It would have been thirteen with the Mr. Grinch song.) They're good, they're bad. They're mine. And all of them mean something to me. If you like, share some of yours! I'll start slow and cool: 1. Santa Baby, Eartha Kitt Ya'll don't know nothing bout this... a sable [...]
Here are some of the ins and outs of falling up in our studio. It's been been almost two hours and I'm getting hangry. The room feels stuffy, like a closet. The black dry-erase marker died, we had to switch to blue, and my OCD is on alert. The white board was full an hour ago and [...]
This is the time of year I think about the best ways to get "back to it" – ways to get back into a healthy work rhythm. The summer sun giving way to the fall chill. My vacation time is almost used up. It's time to get back to it and buckle down in Q4! This time of [...]
Here's a rare peek behind how I create a logo design — in this case, the new logo design for The National Association of Addiction Treatment Providers (NAATP). The process began with our typical assessment. We interviewed key stakeholders, board members, vendors and members, and learned about NAATP's history and their competitive environment. You can read more [...]
I decided to spend my blog sharing some of our dRC summer fun. Blessed with great weather, interesting travel, and unique summer fun experiences, we couldn't help but show you a bit of what we've been enjoying! Here is a little snippet about what each of us has been up to and what we hope to accomplish [...]
Summer fun? What's so fun about summer? If you've been burned like I have, you might want to apply a thick coat of all purpose SPF summer screen. Burning Being fair-skinned almost to the point of opacity, the sun turns me red in no time. I need to turn that red into a tan. It's [...]
Something wine and gold happened to me while trying to figure out what to write in my color blog. Something wine-believable. Something unfor-goldable. Something impossible that I need to share. Sunday, June 19, 2016 It’s getting late and I’m stuck at my baseball game because the umps showed up forty minutes late. I’m happy to be playing ball [...]
Designing with color in the digital world requires a specific outlook. It’s the same new story -- everyone is overbooked, multitasking, and instantly connecting to content through mobile devices. We're spoiled by massive brands capable of delivering dynamic content quickly to the palms of our hands; we like instant gratification. Things will continue to get faster and [...]
Signs you need a logo refresh: Tired of wearing that tattered company polo with the old logo and the coffee stain? Embarrassed by your Brady Bunch brand colors? Done with using that nineteen-eighties typeface that smells like a musty basement? Frustrated with not being able to find the one digital copy of your logo file that gets passed [...]
For me, almost all projects start off the same -- working toward the beginning. I know that might not be what you wanted to hear. Everyone wants to think that each project is special (which they are!) but for me, they all start off at the same place: the end. By starting at the end and working [...]
Everything I know today that's worth anything I learned on the internetz. I Googled heroin addiction today. Not because I'm an addict or trying to become one or need to treat one. But I have a meeting with actual addiction experts about a prospective gig and I want to become an expert. Really fast. A [...]