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All In.

By Kimberly Hemesath | June 23, 2015

Cleveland Cavaliers

Before this month the phrase “ All In ” meant something very different to me than it does today.

“All In” brought to mind a scene of individuals sitting around a table praying that the odds are in their favor as one of them slides all their chips to the center, hoping no one guesses they actually have the worst hand. “All In” meant putting forth everything – in this case, money – in hopes of a good outcome, a personal win at the expense of everyone else. That was the name of the game.

Today, for me, it is very different. Over the past month we have been inundated with messaging beckoning us to be “All In.” I’m sure the fact that I live and work within a quarter mile from the Q intensified my exposure to this simple message. We couldn’t walk five minutes in any direction within downtown Cleveland without seeing the signs. Literally, they were everywhere – at the RTA stops, on the streets of East 4th, in every restaurant window.

Even though this wasn’t our year, the simple, concise message that united us gave me hope for a stronger, even more powerful showing next year.

The message brought everyone across Northeast Ohio together, thinking and talking and hoping for a common goal during the finals. A win, yes, but a win for us all. It gave us something to rally around. It was our war cry.

“All In” now means collectively putting forth everything we have inside, directing all our energy, every ounce of will power, every shred of motivation and determination, in hopes of an outcome that would benefit our city. Today, that’s the name of the game.

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Author

Kimberly Hemesath

Kimberly Hemesath has been on the designRoom team since 2013. She has managed our studio, now she manages pretty much every aspect of our client relationships. What does that mean? It means Kimberly cares for the day-to-day well being of designRoom clients. Without them, we are nothing. So without her, we’re in trouble. Client relationships mean everything, so Kimberly has a big job, which she performs with determination, patience, and a smile. Kimberly will guide client work from proposal through to completion, serving as a liaison between client and creative team. She will ensure everyone on the team understands exactly what a client wants — determining goals and objectives, personal and organizational preferences, needs, and budgets. Kimberly will also guide creative and planning presentations and timelines, as well as completing creative briefs. Most of all, Kimberly makes sure that all work flows smoothly from our clients, into our studio, and back to our clients, meeting every objective. A graduate of Miami University of Ohio, Kimberly earned a degree in Marketing and a minor in Psychological Pathology. She’s worked at Yelp and the Phoenix New Times. She loves chocolate (required of all dR staff), but not coffee. Which is just weird.

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