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Chad Gordon

A pandemic doesn’t have to inspire pandemonium.

By Chad Gordon / April 29, 2020

Yes, the times they are a changing. But what we’ve discovered is that as much as some processes have changed, other aspects have stayed the same. Here’s an inside look at how our creative team at designRoom has adapted to working from remote.     1. What are you currently working on?    Chad – …

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Brand Guidelines: Critical for Successful Branding

By Chad Gordon / October 31, 2019

People come to us to design logos. It is the favorite part of my job and an integral part of an organization’s visual brand. It is also the easiest branding component for people to understand. Logos are tangible assets, and their creation is a fairly simple dialogue between client and designer. But a logo isn’t…

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Branding to a Brander

By Chad Gordon / February 27, 2019

I work as a brand designer and a brand builder, and I’m fascinated by how branding affects me as a consumer. Are the effects different than on a non-designer? Or am I like everyone else when I’m outside of my design cave? Sometimes I’m hyper aware of how branding affects me, and I make mental…

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Love What You Do, Your Brand Shines Through 

By Chad Gordon / October 30, 2018

When you love what you do, your brand shines through. It might seem a little touchy-feely, because for me in this case, it is.  My daughter started her freshman year in college this past August. During this hectic, bittersweet transition I’ve had quite a few internal freakout moments. Did I prepare her well enough? Did…

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My Mental Health Experience

By Chad Gordon / May 29, 2018

Since May is Mental Health Awareness Month, it’s a good opportunity for me to share my experience with anxiety and depression. I hope it helps someone. Or creates more awareness. Before I began writing, I asked a colleague if he thought it appropriate to write about my personal experiences with anxiety and depression in our…

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Health, Branding, and Helping Organizations that Help People

By Chad Gordon / January 30, 2018

Health. Far too often we take it for granted. It’s never a problem, until it’s a problem. And when it becomes a problem it can be all consuming, hoping we can be healthy again. Nothing else matters when dealing with mortality. There comes a point when it is out of our hands. We need help.…

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What’s your favorite color? Mine is 306

By Chad Gordon / July 24, 2017

What is your favorite color? Mine is 306. 306U to be exact (306C is a little too pedantic for my tastes). I know a lot of people like 300, or some like the warmer 2738. My favorite used to be 3005, but either my eyes have changed or I’ve just lost that emotional connection to…

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Chad Talks Brand Guidelines and Colors

By Chad Gordon / July 11, 2017

designRoom Creative Director, Chad Gordon, talks about brand guidelines, choosing colors for a color palette, and how important they both are.

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Logo Sketches and Chad!

By Chad Gordon / May 30, 2017

Tiny videos are a series of insightful shorts – quick, spontaneous, peeks into our world, our work, and our people. We caught Chad working on logo sketches, refinements, prior to a big logo presentation for a client in New Jersey.

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A Logo Refresh of Our Own

By Chad Gordon / May 24, 2017

In case you haven’t noticed, designRoom recently completed a logo refresh of our own. Why? Because its easy for us! It’s what we do, when there’s a good reason for doing it. LOL Just kidding. A logo refresh was actually quite difficult for us. Why? Because it’s what we do for a living. It’s true what…

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Tiny Videos – Chad – On The Horizon

By Chad Gordon / April 12, 2017

Chad is excited to talk about the sketching process for logo design, but not yet. We have a couple of new clients on the horizon – keep an eye out!

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Build Brand Belief Amid Alternative Facts

By Chad Gordon / February 23, 2017

Brand belief is important. Belief leads to brand loyalty, which leads to sustained brand success. I believe it’s being threatened. A while back I wrote a blog about how a healthy relationship equals a healthy brand. I stated that the number one tenet of a healthy client/agency relationship was “belief”: “Simply put, you have to…

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Free 2017 Calendar Download

By Chad Gordon / January 16, 2017

How about a free 2017 calendar featuring original photography? It seems nobody does calendars anymore, which is why I created a free download for anyone who wants it! This is the first year I can remember that I didn’t get a calendar to hang in my office. I guess I’m a little old school, but…

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The Ins and Outs of Falling Up

By Chad Gordon / October 24, 2016

Here are some of the ins and outs of falling up in our studio. It’s been been almost two hours and I’m getting hangry. The room feels stuffy, like a closet. The black dry-erase marker died, we had to switch to blue, and my OCD is on alert. The white board was full an hour ago and…

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Wine and Gold Winners

By Chad Gordon / June 30, 2016

Something wine and gold happened to me while trying to figure out what to write in my color blog. Something wine-believable. Something unfor-goldable. Something impossible that I need to share. Sunday, June 19, 2016 It’s getting late and I’m stuck at my baseball game because the umps showed up forty minutes late. I’m happy to be playing ball…

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The World in Infrared

By Chad Gordon / December 16, 2015

I absolutely love what I do. Being a creative director and designer at dRC has fulfilled my desire to create and solve problems and it never gets old. But as some of you may know, I have another creative outlet that I am just as passionate about: Infrared Landscape Photography. When I am out shooting, I…

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Healthy Relationship = Healthy Brand

By Chad Gordon / October 29, 2015

Whether creating a new brand or refreshing an old brand the ultimate success does not begin with research, interviews or focus groups. The foundation isn’t built in a brainstorming session or when pencil hits paper. The magic to building a healthy brand starts with the health of the relationship between the client and the branding…

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Color Matters

Need to Know Production: Color Matters

By Chad Gordon / July 28, 2015

Understanding your corporate colors is one of the more confusing and overlooked aspects of brand management. Here are some steps to help you along the way: 1. Yes, color is a big deal. “Color increases brand recognition by 80%.” (Source: University of Loyola, Maryland study). Choose your colors wisely. Color is critical to identifying your…

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Bad Graphic Designer

Designer Job Applicants: I Am Concerned

By Chad Gordon / April 30, 2015

“To whom it may concern…” As soon as I read that salutation in a job applicant’s cover letter, I’m out. If you don’t have the time to find out the name of the person that will be hiring you, then I don’t have the time for you. But I am concerned. And frustrated and appalled.…

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dRC Holiday Cards

20+ Years of dRC Holiday Cards. Which is your favorite?

By Chad Gordon / December 23, 2014

Here is a fun look back at all of the designRoom Creative Holiday cards. Let us know which one is your favorite. Bonus points if you can guess the designers (no cheating past dRC designers). Hint: I try as hard as I can to get out of doing the card every year, but some of…

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Watermelon Man

Random Wacky Image Search Results

By Chad Gordon / November 25, 2014

I believe, as the result of many an internet image search, our world is becoming more random. And wacky. If you have a teenager, you’ll know what I mean by random. And wacky. Just check out this video. My daughter thought it was hilarious. When she showed it to me, I just stood there dumbfounded…

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“I trust them with my brand. I trust them with my marketing business. They will not steer you wrong. They will ensure everything is on point moving forward.”

Lauren Byers, Vice President, MarshBerry

"Our client base increased. Our staff base increased. Our reputation and notoriety in the industry increased. The branding has lifted us up to be very confident.”

Denise Corbisiero, COO, Integrity Billing

“We trust them as true professionals who really understand the process that’s required to do things right.”

Carole Boye, CEO, Community Alliance

“They really bring in the heart behind the message. They tell the story in ways that are compelling. They’re really creative and that matters.”

Anthony Guido, VP of Communications & Marketing, Cohen Veterans Network

“…we really felt that they understood what we wanted to accomplish. They listened to us instead of puking their process on us.”

Laura Bren, President, Deeley Insurance Group

“Loved the process – we got so much more than a new logo; helped us unite around a common mission and language.”

Travis Pearson, CEO, Endeavors

“This input helped us work better together as a team. The whole brand refresh process was a wonderful team building opportunity.”

Matthew Wolf, Vice President, Seabrook

“We never had the production value in terms of the presentation/signage – the quality was new and impressive and people really embraced it.”

Marvin Ventrell, Executive Director, National Association of Addiction Treatment Providers

“Take the time to let designRoom get to know you. It is amazing that they get to the core of who you are…”

Jonathan Lee, President & CEO, Signature Health, Inc.

“They became much more like partners deeply embedded inside our business.”

Travis Mlakar, President, Millcraft Paper

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