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You may have heard the phrase “Brand Activation” or “Brand Activation Plan.” Google it and you’ll find many different definitions,…

How can you make your brand image stand out? Imagery has played a major role in branding since the beginning…

This month I intended to write about the difference between branding and marketing. But words didn’t come. So, I shifted…

Yes, the times they are a changing. But what we’ve discovered is that as much as some processes have changed,…