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Why Logos Still Matter – 12 Years Later

May 30, 2024

I’m sure you all probably remember designRoom’s very first blog, 2012’s smash hit, Why Logos Matter.  No? I didn’t either…

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Win a Chad Gordon original metal print from his recent trip to Iceland!

September 27, 2023

Enter your email for a chance to win a 13″ x 19″ infrared Iceland print! Submit your email by October…

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That Fire and Ice Feeling (Reflections on a Journey Through Iceland)

September 18, 2023

Bucket List. It has always seemed like such a morbid, foreboding phrase to me – so final. And so trivial.…

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National Association of Addiction Treatment Providers Logo

After the Rebrand: NAATP, 7 years later

July 11, 2023

BEFORE For a designer, creating a logo and visual identity for a client is a labor of love. It is…

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Meeting outdoors about branding

Stand out by Activating your Visual Brand

July 28, 2021

You may have heard the phrase “Brand Activation” or “Brand Activation Plan.” Google it and you’ll find many different definitions,…

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Brand Imagery: What it is and Your Guide for Success

October 7, 2020

How can you make your brand image stand out? Imagery has played a major role in branding since the beginning…

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Full black image with the words "A loss for words".

A loss for words: Staying on-brand during turmoil

June 7, 2020

This month I intended to write about the difference between branding and marketing. But words didn’t come. So, I shifted…

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A pandemic doesn’t have to inspire pandemonium.

April 29, 2020

Yes, the times they are a changing. But what we’ve discovered is that as much as some processes have changed,…

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Brand Guidelines: Critical for Successful Branding

October 31, 2019

People come to us to design logos. It is the favorite part of my job and an integral part of…

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Branding to a Brander

February 27, 2019

I work as a brand designer and a brand builder, and I’m fascinated by how branding affects me as a…

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Love What You Do, Your Brand Shines Through 

October 30, 2018

When you love what you do, your brand shines through. It might seem a little touchy-feely, because for me in…

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My Mental Health Experience

May 29, 2018

Since May is Mental Health Awareness Month, it’s a good opportunity for me to share my experience with anxiety and…

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