
Get the latest word on industry trends, helpful insights and agency news – all with a focus on organizational wellbeing.
Stand out by Activating your Visual Brand
You may have heard the phrase “Brand Activation” or “Brand Activation Plan.” Google it and you’ll find many different definitions,…
Read MoreBrand Imagery: What it is and Your Guide for Success
How can you make your brand image stand out? Imagery has played a major role in branding since the beginning…
Read MoreA loss for words: Staying on-brand during turmoil
This month I intended to write about the difference between branding and marketing. But words didn’t come. So, I shifted…
Read MoreA pandemic doesn’t have to inspire pandemonium.
Yes, the times they are a changing. But what we’ve discovered is that as much as some processes have changed,…
Read MoreBrand Guidelines: Critical for Successful Branding
People come to us to design logos. It is the favorite part of my job and an integral part of…
Read MoreBranding to a Brander
I work as a brand designer and a brand builder, and I’m fascinated by how branding affects me as a…
Read MoreLove What You Do, Your Brand Shines Through
When you love what you do, your brand shines through. It might seem a little touchy-feely, because for me in…
Read MoreMy Mental Health Experience
Since May is Mental Health Awareness Month, it’s a good opportunity for me to share my experience with anxiety and…
Read MoreHealth, Branding, and Helping Organizations that Help People
Health. Far too often we take it for granted. It’s never a problem, until it’s a problem. And when it…
Read MoreYou Have a New Logo. Now what?
Launching Your New Logo: Six Critical Steps After months working with your branding agency, you just approved a new logo.…
Read MoreBrand New Inspiration
Recently, I attended the Brand New Conference in Chicago, a “two-day event on corporate and brand identity with some of today’s…
Read MoreWhat’s your favorite color? Mine is 306
What is your favorite color? Mine is 306. 306U to be exact (306C is a little too pedantic for my…
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