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Debranding? Deconstruction.

August 29, 2019

Debranding is a thing now. It’s been a thing, but now it’s calling attention to itself as a thing, so…

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Brand Conversations

February 28, 2019

Brand conversations are important to the ongoing health of your brand.

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A Fall Isn’t a Fail

August 29, 2018

When I was a kid I knew how to fall. At least, it seems that way now. Probably I didn’t…

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It’s Not Good Work If It Doesn’t Work

July 11, 2018

It doesn’t matter if it’s healthy branding or a remodeled bathroom, the first questions are: Does it work? Does it…

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Not a Brand Guru

March 29, 2018

  I am not a brand guru. I don’t claim to stand at branding’s burnished edge. Our offices don’t overlook…

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Take a Position and Own It.

September 29, 2017

Yeah, we know how to take a position. That willingness to take a risk and act differently, as long as…

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Hi! I’m Anna Richard: Design Intern

June 28, 2017

Hi, I’m the new designRoom intern, Anna Richard. I’m a Kent State graduate with a BFA in Visual Communication Design,…

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Message in a Needle

February 20, 2017

A message in a needle. It’s not quite the kind of messaging I’m used to. Normally I’m cobbling together the…

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Top Twelve Holiday Songs

December 15, 2016

Here are my top twelve holiday songs. (It would have been thirteen with the Mr. Grinch song.) They’re good, they’re…

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Simple Ways to Fall

October 31, 2016

I know a lot of simple ways to fall. Here’s a selection of my current favorites. I didn’t include the…

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Summer Fun, Until You Get Burned

July 12, 2016

Summer fun? What’s so fun about summer? If you’ve been burned like I have, you might want to apply a…

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If you were a color…

June 28, 2016

If you were a color, what would your name be? No, this isn’t that game in which you combine the…

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