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Shaun Culbertson

3 Key Google Analytics Reports We Assess

By Shaun Culbertson / January 6, 2020

The most common thing I hear from clients is “We don’t know how to interpret our Google Analytics”. The good thing is you’re not alone and we have a passion for helping you interpret them in order to make smart design and branding decisions. Our team reviews Google Analytics for a single purpose. How are…

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Digital Detox IV

By Shaun Culbertson / July 31, 2019

Far away the misty mountains call, Where I prepare to stay, despite rain’s torrential fall. I never know why or what pushes me to say goodbye, The only thing I hear is the heavenly call of nature’s cry All life’s responsibilities will be put on hold, Along with electronic devices; tremendously bold. But to seek…

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7 Ways to Boost Donations on Your Website

By Shaun Culbertson / April 30, 2019

Before we jump into the 7 Ways to Boost Donations on Your Website, let’s first try and understand some key questions. Here are four questions (the four Ws) to think about when designing your site. “Who is Giving?” “Why are they Giving?” “When are they Giving?” “What are they Giving?” The answers are pretty simple,…

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Trend Today. Trend Tomorrow.

By Shaun Culbertson / January 22, 2019

Be assured designers, there will be a trend today and a trend tomorrow. If you stick around long enough, you’ll recognize a lot of them. Design trends are both new and old. I know this because I have been in the industry long enough to notice. I like reading Behance’s design trends because they are typically…

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Digital Detox III

By Shaun Culbertson / August 15, 2018

A digital detox is unthinkable! Unbearable! Being without your personal digital connection to the world is almost impossible to imagine, even though many of us would agree that life would be better without it. Palm Trees We have incredible amounts of information and access right in the palms of our hands. Digital palm trees, with…

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Curiosity? It’s Just a Button.

By Shaun Culbertson / March 29, 2018

Curiosity can kill a designer. Wait, what?! Well yeah, sometimes. Curiosity is a natural behavior for designers. Creative studios want designers to be curious. Designers can’t help it. It’s in their DNA. But sometimes it can be deadly. Designers can get too hung up on “What if…” and the “I didn’t think of that…” and not…

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Pass Our Website Assessment with Flying Colors

By Shaun Culbertson / December 20, 2017

Website assessment is a critical part of every brand assessment. During a website assessment, Shaun utilizes HubSpot’s website grader tool and his own website brand review to evaluate your brand’s website. dR Website Review During our review, we look to see if your site is functioning the best it can for your audience. The following…

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Kelly wishes everyone a Happy Thanksgiving

By Shaun Culbertson / November 22, 2017

Kelly wishes everyone a Happy Thanksgiving!

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Website SSL Certificate: What, Why, and How

By Shaun Culbertson / November 21, 2017

What is an SSL certificate? I’ll explain. During our Brand Assessment process, we perform a website assessment. We utilize HubSpot’s website grader to help uncover simple reasons why a website may be underperforming. One of HubSpot’s categories is Security, which involves an SSL Certificate. So, what is an SSL Certificate? Why might your website need one?…

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My 3 Favorite Photoshop Tools

By Shaun Culbertson / September 29, 2017

Here are three of my most important and favorite photoshop tools I use for when designing digital assets: Fill / Content-Aware I remember the day I learned this technique. It felt like being a kid on Christmas morning opening a brand new toy. Only this toy makes my life much easier. Designers are constantly challenged…

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Life Without Digital: Another Digital Detox Done

By Shaun Culbertson / August 28, 2017

It’s done. Another digital detox. Can you hear it? Can you smell it? You can touch it, breathe it, and feel it all around you. What is it that I’m talking about? It’s Life. The dearest gift humans can be thankful for. Are we thankful enough to cherish the small things life has to offer?…

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That Awkward Moment Before You Write

By Shaun Culbertson / July 25, 2017

Have you felt that awkward moment before you try to write something… like a blog? If so, do you like it or hate it? If you hate it, you probably don’t like blogging. But if you like it, then writing for you harbors a powerful, inner drive to inspire people. I embrace that awkward moment.…

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Brand Assessment: It’s an Inside Job

By Shaun Culbertson / June 28, 2017

Kelly discusses our brand assessment process and shows the final product. The research we do leads to strong logo concepts perfect for our clients.

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Design Debt: 3 Things that Create it and How to Avoid it

By Shaun Culbertson / June 19, 2017

Design debt is very much about wasted time and money. That’s why we refer to it as debt. And why it’s a good idea to avoid it. Almost everyone has experienced a design process of some sort. Whether through a marketing plan and a design firm or an interior design solution for your kitchen, design spreads across…

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Tiny Videos – Shaun’s 5 Criteria for Website Review

By Shaun Culbertson / May 12, 2017

Brand assessment and website review involve thorough analyses of a brand’s digital footprint. There are many different ways to perform a website review. Many reviewers are subjective about what is important. Here are my 5 most important categories when reviewing a website: Information Architecture The site map and content organization are probably the least respected category in…

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Digital Design Q & A With Shaun

By Shaun Culbertson / April 21, 2017

I’m Shaun, Digital Design Director here at designRoom. I recently took time to answer some of the most popular questions clients ask me. I decided to collect them and share them here,  in hopes they can also help you. Q: I’ve been told that my site needs to be more responsive and the resolution should be…

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What Have I Learned in My First Year at dR?

By Shaun Culbertson / March 27, 2017

What have I learned in my first year at designRoom? April 4th will be my one year dR anniversary and I’ve learned a lot things. I’m going to focus on the three important things I cherish the most. All In Before dR, most of my career was spent grinding away at bigger, competitive, neo-cultured agencies.…

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7 Quality Assurance Website Tests

By Shaun Culbertson / January 20, 2017

Website tests for quality assurance are the only way to make sure a site looks and functions the way it’s supposed to across all platforms. A lot of time and hard work goes into creating a website: Research; Copywriting; Visual Design; User Experience Design; Development; Optimization; and more. Before any website goes live, it deserves…

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Two Bulls on a Hill

By Shaun Culbertson / November 29, 2016

Before I get to the Two Bulls on a Hill, I’m going to tell you what I’m most thankful for in this world. It’s my father, Larry Culbertson. Since I was a kid, my father has allowed me to develop into the man I was meant to be. He never directed me, never pushed me,…

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digital detox

My Digital Detox

By Shaun Culbertson / August 5, 2016

August 5, 2016 I did my detox, and I feel better. What about you — Can you let go? We all do it. Daily. Some of us all day long. We can’t live without it. We wake up to it. Go to bed with it. And if you are like me, you take it into the…

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Designing with Color in the Digital World

By Shaun Culbertson / June 21, 2016

Designing with color in the digital world requires a specific outlook. It’s the same new story — everyone is overbooked, multitasking, and instantly connecting to content through mobile devices. We’re spoiled by massive brands capable of delivering dynamic content quickly to the palms of our hands; we like instant gratification. Things will continue to get faster and…

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A Fresh Start this Spring

By Shaun Culbertson / April 7, 2016

My name is Shaun Culbertson. This spring I’m making a fresh start here at designRoom Creative, one that was 11 years in the making. Eleven years ago, in 2005, I walked into a design studio in downtown Cleveland to interview for a designer position. I was just two years out of college. The room I…

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“I trust them with my brand. I trust them with my marketing business. They will not steer you wrong. They will ensure everything is on point moving forward.”

Lauren Byers, Vice President, MarshBerry

"Our client base increased. Our staff base increased. Our reputation and notoriety in the industry increased. The branding has lifted us up to be very confident.”

Denise Corbisiero, COO, Integrity Billing

“We trust them as true professionals who really understand the process that’s required to do things right.”

Carole Boye, CEO, Community Alliance

“They really bring in the heart behind the message. They tell the story in ways that are compelling. They’re really creative and that matters.”

Anthony Guido, VP of Communications & Marketing, Cohen Veterans Network

“…we really felt that they understood what we wanted to accomplish. They listened to us instead of puking their process on us.”

Laura Bren, President, Deeley Insurance Group

“Loved the process – we got so much more than a new logo; helped us unite around a common mission and language.”

Travis Pearson, CEO, Endeavors

“This input helped us work better together as a team. The whole brand refresh process was a wonderful team building opportunity.”

Matthew Wolf, Vice President, Seabrook

“We never had the production value in terms of the presentation/signage – the quality was new and impressive and people really embraced it.”

Marvin Ventrell, Executive Director, National Association of Addiction Treatment Providers

“Take the time to let designRoom get to know you. It is amazing that they get to the core of who you are…”

Jonathan Lee, President & CEO, Signature Health, Inc.

“They became much more like partners deeply embedded inside our business.”

Travis Mlakar, President, Millcraft Paper

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