Brand Gratitude

By Kelly Farrell | December 11, 2014

designRoom Gratitude

If gratitude were my brand, I’d be all over the place. But I’d be well-positioned for the coming year. I think that’s ok when you’re grateful. Because gratitude touches everything.

I’m grateful that we have had the opportunity this year to add so much to an already great team. Not just our key people inside, but also our partners, clients, and our work (I know, it seems cheesy, but it’s true!).

We’ve been able to really elevate our branding work and focus on a space we know and love, plugging partners in along the way to help our big ideas come to light.

Our clients are all really good people. But what really makes them great is the way they understood what we were doing for them and their willingness to be active participants. That’s when success really happens.

Established clients like MarshBerry and Millcraft allowed us to get up-close to their already successful businesses and re-create and refresh their brands. Signature Health’s Jonathan Lee partnered with me in a branding presentation (an innovation in this market) at a national behavioral health conference, which has helped us to focus on branding in health and behavioral health space. The great orthopedic surgeon, Dr. Reuben Gobezie, let us help him name, brand and launch two new orthopedic practices (which are currently “crazy busy”). The beautiful retirement community, Normandy Senior Living, allowed us to re-create and invigorate their brand. Oh, and we’re designing and laying out a beautiful hard-bound book with one of our long-time clients, Parker Hannifin.

I am grateful for everything that we accomplished this year at designRoom Creative and the energy my creative team puts into making great things happen on strategy, on time, on budget. Our clients absolutely love that, and I love that our clients get the importance of building a brand, understanding what makes them unique and owning it.

I am the most grateful for my team at designRoom Creative. I could not do what I do every day without each and every one of them. I know without a doubt that we all are trying to do our best for each other, for our partners and for our clients, all the time, every day.

Thank you so much.
Kelly
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Author

Kelly Farrell

Kelly has a unique talent for uncovering what's special about her clients. It’s her specialty, and the heart of how designRoom approaches branding. Kelly learned design and branding while working in advertising as an Art Director, Designer, and Account Representative for several national/regional brands; Cellular One/Ohio, Northfield Park, National City Bank, and Mr. Hero. Her future, however, included a more passionate approach to the work and more direct engagement with her clients. In 1990 designRoom was born. One room. One designer. And lots of room to grow. Today, under Kelly’s leadership, designRoom is a national, award-winning branding and design firm. With her innate ability to see the right solution and her passion for helping clients reach their goals, Kelly is a fierce brand advocate for behavioral health organizations across the U.S. Her unique approach makes her a sought after national speaker on the importance of branding in behavioral health. Kelly focuses on how branding can unify an organization internally, amplify their unique market position, and help them move in a positive, sustainable direction.

“I trust them with my brand. I trust them with my marketing business. They will not steer you wrong. They will ensure everything is on point moving forward.”

Lauren Byers, Vice President, MarshBerry

"Our client base increased. Our staff base increased. Our reputation and notoriety in the industry increased. The branding has lifted us up to be very confident.”

Denise Corbisiero, COO, Integrity Billing

“We trust them as true professionals who really understand the process that’s required to do things right.”

Carole Boye, CEO, Community Alliance

“They really bring in the heart behind the message. They tell the story in ways that are compelling. They’re really creative and that matters.”

Anthony Guido, VP of Communications & Marketing, Cohen Veterans Network

“…we really felt that they understood what we wanted to accomplish. They listened to us instead of puking their process on us.”

Laura Bren, President, Deeley Insurance Group

“Loved the process – we got so much more than a new logo; helped us unite around a common mission and language.”

Travis Pearson, CEO, Endeavors

“This input helped us work better together as a team. The whole brand refresh process was a wonderful team building opportunity.”

Matthew Wolf, Vice President, Seabrook

“We never had the production value in terms of the presentation/signage – the quality was new and impressive and people really embraced it.”

Marvin Ventrell, Executive Director, National Association of Addiction Treatment Providers

“Take the time to let designRoom get to know you. It is amazing that they get to the core of who you are…”

Jonathan Lee, President & CEO, Signature Health, Inc.

“They became much more like partners deeply embedded inside our business.”

Travis Mlakar, President, Millcraft Paper

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