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Kelly and Celeste and Doctor C at the State of Recovery Conference My summer fun has included a trip to Florida with Doctor C for the State of Recovery Conference. My special guest? Celeste, my daughter, acting as Doctor C’s special assistant and director of social media. And my awesome traveling companion! We make a formidable…

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If you were a color, what would your name be? No, this isn’t that game in which you combine the names of your first pet and the street you grew up on to make your porn name. This is real world color naming. And there are literally tens (if not hundreds) of thousands of silly, cool, bizarre,…

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Motivation is a marathon, not a sprint. A fact I’ve always known but was (painfully) reminded of at our latest trade show, NATCON. While it was truly an impressive show and we had a great experience, both as exhibitors and attendees, it takes a lot of motivation to complete. Prep The preparation before all shows are intense,…

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Kelly Blog Image

How do you know if you are ready to make the leap to a new brand? There’s a reason the biggest brands are always working on their own brands, and that every brand of any substance has a brand manager, or a whole team, to care for it. It’s because a brand is a super…

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Changing My Name

I’m changing my name. No, I’m not running from the law or trying to become famous. I’m getting married. And clients, now I get it! I can empathize with the bit of anxiety that comes with changing a name. Am I changing who I am? Will it be ok? How’s it going to look on my monogrammed…

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Coughlin Group

We love clients like Jeanne Coughlin. We love all of our clients, of course, but we have a rather long history with Jeanne, having helped develop her brand, the Coughlin Group, through the years. Her brand has grown and evolved, as all brands must. So last year, we partnered with her again to make her…

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Whether creating a new brand or refreshing an old brand the ultimate success does not begin with research, interviews or focus groups. The foundation isn’t built in a brainstorming session or when pencil hits paper. The magic to building a healthy brand starts with the health of the relationship between the client and the branding…

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Kelly Farrell

We are often referred to prospective clients this way, “if you want to do it right, call designRoom Creative.” I am very proud of that. Because getting your branding right, even if it takes time and a bit more of an investment at the front end, will help you create consistent revenue for years to…

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NCAD Was Interested

The National Conference on Addiction Disorders (NCAD), along with Behavioral Healthcare Executive Summit, has rapidly established itself as a premier, respected, and trusted national conference that provides a diverse educational curriculum on the prevention, intervention, treatment, and recovery management of addictions that affect various genders, generations, and cultures. Rachel and I recently showed at the…

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Color Matters

Understanding your corporate colors is one of the more confusing and overlooked aspects of brand management. Here are some steps to help you along the way: 1. Yes, color is a big deal. “Color increases brand recognition by 80%.” (Source: University of Loyola, Maryland study). Choose your colors wisely. Color is critical to identifying your…

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Joe-Images vs Words Blog-Header

In the battle of words versus images, who wins? Here’s my recurring scenario: Images are everything. Nobody reads anymore. Media is all about the image. That’s what I’m told, even by clients (though they very much care about the copy I write for them). Being the contrarian that I am, I know beyond doubt that…

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designRoom Gratitude

If gratitude were my brand, I’d be all over the place. But I’d be well-positioned for the coming year. I think that’s ok when you’re grateful. Because gratitude touches everything. I’m grateful that we have had the opportunity this year to add so much to an already great team. Not just our key people inside, but…

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Tag Lines: Experience the Difference. Then Make a Good One.

“Experience the Difference.” “Tomorrow’s Solutions, Today.” “The Strength to Be There.” “Excellence Through Total Quality.” “We Make It Better.” “Ask Why.” These are actual tag lines. Not much about these lines is appealing to an actual person. They could be connected to medical equipment or banks or lawn mowers. Not one illuminates a unique market…

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Open Minds 2014 Blog by designRoom Creative

Earlier this month in New Orleans I presented, along with long-time client, Jonathan Lee, CEO of Signature Health, a case study of his brand in front of more than 100 Behavioral Health professionals from all over the country. We spoke about the importance of, especially in a changing industry, positioning a brand for growth. It’s not…

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Why Logos Matter

This month, dRC will be discussing one of my favorite things to design – logos. First off, it is important to know that your logo is NOT your brand. The term “brand” can be confusing because it has evolved from its origins on the ranch, branding cattle with a hot iron to signify ownership, through the early days of advertising, during which “brand” simply described a logo or package design, to what it means today, sort of a catch-all word.

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“I trust them with my brand. I trust them with my marketing business. They will not steer you wrong. They will ensure everything is on point moving forward.”

Lauren Byers, Vice President, MarshBerry

"Our client base increased. Our staff base increased. Our reputation and notoriety in the industry increased. The branding has lifted us up to be very confident.”

Denise Corbisiero, COO, Integrity Billing

“We trust them as true professionals who really understand the process that’s required to do things right.”

Carole Boye, CEO, Community Alliance

“They really bring in the heart behind the message. They tell the story in ways that are compelling. They’re really creative and that matters.”

Anthony Guido, VP of Communications & Marketing, Cohen Veterans Network

“…we really felt that they understood what we wanted to accomplish. They listened to us instead of puking their process on us.”

Laura Bren, President, Deeley Insurance Group

“Loved the process – we got so much more than a new logo; helped us unite around a common mission and language.”

Travis Pearson, CEO, Endeavors

“This input helped us work better together as a team. The whole brand refresh process was a wonderful team building opportunity.”

Matthew Wolf, Vice President, Seabrook

“We never had the production value in terms of the presentation/signage – the quality was new and impressive and people really embraced it.”

Marvin Ventrell, Executive Director, National Association of Addiction Treatment Providers

“Take the time to let designRoom get to know you. It is amazing that they get to the core of who you are…”

Jonathan Lee, President & CEO, Signature Health, Inc.

“They became much more like partners deeply embedded inside our business.”

Travis Mlakar, President, Millcraft Paper

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