A Brand May Be

By Joe Miller | May 12, 2016

Joe-May-Blog-1

Imagine what your brand is, and what it may be. It’s a healthy branding exercise.

I often think about what may be. Since it’s May, a hopeful month, it seems like a good thing to do. I like to imagine what could happen and what may be in store for me, for dRC, and, of course, for our clients. It is one of the first things we think about in our branding process — what a client brand may be, in every sense.

Here is a selection of May be’s I’ve been contemplating for this summer. Some are probably a bit further off in the future. A few are personal. A bunch of them are work-related. Some may be coming true at any moment.

Top thoughts on brand May be’s (in no particular order):

  • The Cleveland Cavaliers May be NBA Champions
  • 5% of a brand’s stock value May be derived solely from its image
  • dRC May be helping a national network of Veterans’ behavioral health clinics
  • Your logo May be in need of fixing
  • Kelly May be an in-demand conference speaker on brand health
  • I May be a solo recording artist
  • A tag line May be the first description of you anyone sees or hears
  • Kim May be a lottery winner
  • An established brand May be revitalized for more success
  • Chad May be a published author of a book of his photography
  • Your brand May be made more productive
  • Shaun May be finished hiking all of the Appalachian Trail
  • dRC May be showing off some new faces
  • Doctor C May be one of our better ideas
  • We May be showing a lot of new healthy branding work very soon
  • Juan Harris’s dog, Coco, May be our favorite client pet
  • Logos, technically, from the Greek, is a literary device that May be defined as — a statement, sentence or argument used to convince or persuade a targeted audience by employing reason or logic. (Nice!)
  • May be we can all be washed in sunshine, all the time

I think maybe that’s a good start.

 

Share on...

Posted in  and tagged , , ,

Author

Joe Miller

Joe delivers copy, generates concepts, and helps determine strategy. He’s been doing it since 1991 when he started working with a small downtown Cleveland marketing firm. Joe joined the designRoom team as a freelance writer in 1993. He has an annoying knack for finding the core of a problem and the heart of a solution. He also makes the best coffee in the office. In early 2008 he joined the Marketing & Communications team at the Ohio Lottery. While there, Joe led the team that developed and implemented the Lottery’s first-ever social media initiative and crafted the Ohio Policy and Procedures and Terms of Use that guided all the Lottery’s social media involvement. In addition, he created a Winners are Everywhere campaign and managed the creative agency responsible for its implementation. Joe is also a professional musician and educator and occasional composer. He’s the Jazz Trumpet faculty and Jazz Combo conductor at Cleveland State University and has performed all over the world.

“I trust them with my brand. I trust them with my marketing business. They will not steer you wrong. They will ensure everything is on point moving forward.”

Lauren Byers, Vice President, MarshBerry

"Our client base increased. Our staff base increased. Our reputation and notoriety in the industry increased. The branding has lifted us up to be very confident.”

Denise Corbisiero, COO, Integrity Billing

“We trust them as true professionals who really understand the process that’s required to do things right.”

Carole Boye, CEO, Community Alliance

“They really bring in the heart behind the message. They tell the story in ways that are compelling. They’re really creative and that matters.”

Anthony Guido, VP of Communications & Marketing, Cohen Veterans Network

“…we really felt that they understood what we wanted to accomplish. They listened to us instead of puking their process on us.”

Laura Bren, President, Deeley Insurance Group

“Loved the process – we got so much more than a new logo; helped us unite around a common mission and language.”

Travis Pearson, CEO, Endeavors

“This input helped us work better together as a team. The whole brand refresh process was a wonderful team building opportunity.”

Matthew Wolf, Vice President, Seabrook

“We never had the production value in terms of the presentation/signage – the quality was new and impressive and people really embraced it.”

Marvin Ventrell, Executive Director, National Association of Addiction Treatment Providers

“Take the time to let designRoom get to know you. It is amazing that they get to the core of who you are…”

Jonathan Lee, President & CEO, Signature Health, Inc.

“They became much more like partners deeply embedded inside our business.”

Travis Mlakar, President, Millcraft Paper

  • X