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CLE: This is My Town

By Kelly Farrell | October 17, 2013

CLE: This is My Town

I love this video of Cleveland. Amazing. Because, even though I don’t live in CLE anymore, my business is still here, and will remain here. This is still my town. And I like it.

I have been working in downtown since 1987. I started my career by working for Glazen Advertising in the Bulkley Building in Playhouse Square. Great way to be introduced to the city. And I still love being in downtown Cleveland.

My first designRoom Creative studio was in the Statler on 12th and Euclid. They were converted hotel rooms turned into offices. Now they’re living spaces again. We stayed there for 3 years. Then we moved to the Caxton Building for the first time, for five years, in a suite on the second floor. I had a nursery with a crib, a bed and a playroom for all three of my children. I would haul them to work three to five times a week. My office manager was also my nanny.

My kids knew all the big downtown buildings as we drove by them in the morning. Then we moved to the Terminal Tower at Tower City for six years, sub-leasing from the Arras Group and then moving to the fifth floor. We had so much fun in that building, great shopping and eating!

For the past 10 years we’ve been back in the Caxton Building. It’s a really cool Cleveland landmark building with a long tradition of being a home to the graphic arts. Love the people. We know them all — Mike at the news stand, Ray, Nick and Danny who work on our building and Greg and Malik who park cars down in the basement. The building is like family.

Working in Cleveland has been a rewarding experience. We had the ability to have our talent come from any part of town and make it easy to do business together and work together. Through good times and not so good times, we’ve been here. And we’re not going anywhere else. Go Cleveland, you rock!
Here’s a timeline of some of the things that have happened since we have been downtown. But events are missing, like the evolution of Playhouse Square and CSU, the casino, the Global Health Innovation Convention Center, East 4th, the Warehouse District, the Flats rejuvenation… I’m sure I’m missing some. We look forward to more great things from CLE.

Cleveland named an All-America City for fourth time.
Cleveland selected as site for Rock and Roll Hall of Fame.

Cleveland emerges from default.

Cleveland population–505,616 (23rd largest city in the nation).
Cuyahoga County population–1,412,140.
Tower City Center formally opens 29 March.

Society Center Building “topped off” at 948.7 feet.

Cleveland Indians play their last game at Municipal Stadium 3 October.
Church Square Shopping Center, centerpiece for inner-city revitalization, dedicated in April.
Cleveland named an All-America City for fifth time.

Gateway Sports Complex opens.
Frederick C. Crawford dies 9 December.

Rock and Roll Hall of Fame and Museum opens.
Indians win American League championship. Lose to Atlanta in the World Series.
Browns owner Art Modell announces he will move the team to Baltimore.

Cleveland celebrates its Bicentennial.

Cleveland Indians win American League pennant, but lose the World Series in seven games to the Florida Marlins.

Expansion Cleveland Browns play their first game

Cleveland population–478,403 (33rd largest city in the nation).
Cuyahoga County population–1,393,848
Cleveland murder total hits lowest mark in forty years.

Jane Campbell is elected as Cleveland’s first female mayor.

Democratic Presidential candidate John Kerry holds election eve rally in Cleveland highlighting its importance to the 2004 election.

State law is passed which prohibits cities like Cleveland from enforcing a residency requirement for municipal jobs.

Cleveland Cavaliers reach the NBA Finals for the first time.

Cleveland population–396,815 45th largest city in the nation)
Cuyahoga County population–1,280,122

Anthony Sowell convicted of murdering eleven women.
Construction begins on downtown medical mart.

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Kelly Farrell

Kelly has a unique talent for uncovering what's special about her clients. It’s her specialty, and the heart of how designRoom approaches branding. Kelly learned design and branding while working in advertising as an Art Director, Designer, and Account Representative for several national/regional brands; Cellular One/Ohio, Northfield Park, National City Bank, and Mr. Hero. Her future, however, included a more passionate approach to the work and more direct engagement with her clients. In 1990 designRoom was born. One room. One designer. And lots of room to grow. Today, under Kelly’s leadership, designRoom is a national, award-winning branding and design firm. With her innate ability to see the right solution and her passion for helping clients reach their goals, Kelly is a fierce brand advocate for behavioral health organizations across the U.S. Her unique approach makes her a sought after national speaker on the importance of branding in behavioral health. Kelly focuses on how branding can unify an organization internally, amplify their unique market position, and help them move in a positive, sustainable direction.

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