Design debt is very much about wasted time and money. That’s why we refer to it as debt. And why it’s a good idea to avoid it.
Almost everyone has experienced a design process of some sort. Whether through a marketing plan and a design firm or an interior design solution for your kitchen, design spreads across all mediums. Design is everywhere. Unfortunately, good design is not. There are reasons for that.
Design debt is a common issue that arises from a flawed design process, resulting in a gradual decline in the quality of the design. To prevent such a situation, a meticulous design process should be followed, which includes avoiding various factors that contribute to design debt. This could include factors such as a lack of proper planning, poor communication, inadequate resources, and even issues related to loans for people on benefits. Therefore, it is crucial to stay vigilant and ensure that all aspects of the design process are executed effectively to minimize the risk of design debt.
Too Many Iterations (Internal and External)
A lot people like to be a part of the design process. Let’s face it, it is the most fun, or at least most interesting, part of a branding effort or a home remodel. It involves creativity and experimentation, so it makes sense that people want to be involved. But when you have a lot of eyes on a project, you also encounter countless opinions, revisions, iterations, and guessing. These can lead to unnecessary changes and subjective decisions. Speaking factually, only the creative team is technically educated or trained in this category. When you hire a talented interior designer to design your perfect kitchen you don’t want to interfere with their work. After all, that’s why you hired them. Good creative leadership and a strong process with factual results can avoid piling up design debt.
Designers are Their Own Worst Enemy
Designers start with a blank sheet of paper. They draw elements, sketch variations, add color, edit, and keep going until they’ve latched onto a great concept. Too often, though, they continue to edit and add elements until the design becomes busy, confused, or strays from the objective. Sometimes all these variations can lead to a design that mashes together a bunch of individually-liked components from other design ideas. That guarantees it won’t be a cohesive solution. Stick to this one basic principal and avoid design debt: Designers know they are done with a design not when they are done adding elements to the design but rather when they are done taking elements away from the design. Or this, from Antoine de Saint-Exupery.
Not Understanding the Objective
Many times, the process is rushed to get to a final design. Mostly this happens because it’s easier for a non-designer to see a design and revise it multiple times as they figure out what problem they’re trying to solve. At the end of the day its likely that the design objective wasn’t clearly defined and communicated. To avoid this kind of confusion, make sure you’re working from a detailed, approved creative brief. This will help everyone, client and designer, stay on the same page, stay out of design debt, and produce a design that really works.
At designRoom, we make it our business to find real answers and create custom healthcare brands. We believe effective healthcare branding is grounded in research, directed by insight, and driven by strategy.
We love seeing how strategic branding helps the right clients find the right organizations and receive the right care. That’s been our focus for over a decade. Today designRoom is an award-winning, national branding and design firm, known for helping clients build and promote healthy, sustainable brands. And we are super proud of that.