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DermaMed – GentL

Creative Branding Success Story Branding Challenge As a trusted medical adhesives expert, DermaMed is known for developing new products that meet various needs in the healthcare industry. What makes them different is their ability to deliver tailored adhesives and the latest technology with a team of dedicated engineers. As the company introduced a new medical…

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Allendale

Allendale Branding for Behavioral Health Success Story Branding Challenge Allendale has been dedicated to youth behavioral health treatment for over 125 years. They strongly believe everyone deserves a healthy childhood, a caring family, and a chance to learn, grow and change. Allendale itself had grown and evolved over their 125-year history to meet ever changing…

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Illinois Collaboration on Youth

Branding the Illinois Collaboration on Youth Branding Challenge The project’s biggest challenge was the need for a new, consistent and simplified identity. Illinois Collaboration on Youth (ICOY) supports organizations that promote child and family welfare – through policy and advocacy work, as well as training and technical assistance. As ICOY Marketing Communications Manager, Elise Povejsil,…

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Cogency

Behavioral Health Branding Success Story Branding Challenge Growth can be a blessing and a curse. In 2018, our client LESC was the proud recipient of an award from the State of New York to help transform and improve the State’s Medicaid System. LESC used the funds to create the LESC Behavioral Health Care Collaborative (BHCC).…

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Driverge

Transportation Company Branding Success Story Branding Challenge Driverge works closely with automotive manufacturers to develop innovative vehicle modifications that make transporting people, cargo, and equipment easier, faster, and more efficient. They especially focus on converting vehicles for the disabled. With seven manufacturing facilities within four geographically dispersed markets, the brand had grown a strong presence…

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Faces & Voices

Brand Refresh Success Story Branding Challenge Faces & Voices of Recovery organizes and mobilizes Recovery Community Organizations (RCO) that serve over 23 million Americans in recovery from addiction to alcohol and other substances. Faces & Voices is trying to change the way addiction and recovery are understood and embraced through advocacy, education and leadership. This…

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Deeley Insurance Group

A Insurance Rebranding Success Story Branding Challenge In an industry that feels homogenized and transactional, Deeley Insurance Group, originally called Atlantic/Smith Cropper & Deeley, stood out from the crowd, approaching every client relationship with energy, expertise, and a caring spirit. After all, they’re helping people protect the things they love the most. The firm’s leadership…

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Endeavors

Social Services Brand Marketing Success Story Branding Challenge Attention spans aren’t what they used to be. We have a few seconds, if that, to catch our audience’s interest. Short and sweet, mixed with relevance and impact is the recipe for messaging success. Endeavors, formerly known as Family Endeavors and San Antonio Family Endeavors, was struggling…

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Community Alliance

Behavioral Health Branding Story Branding Challenge In the complex field of mental health care, clarity and consistency are the keys to a big impact. With a diverse audience, Community Alliance needed their brand to better reflect the quality of their outcomes and services, while staying true to their legacy as a part of the fabric…

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Seabrook

Rehab Branding Update Success Story Branding Challenge Sometimes, standing out from the crowd isn’t just the en vogue thing to do – it’s an absolute necessity. As corporate profiteers flocked to the rehab market to capitalize on the drug epidemic and government funding, Seabrook House needed to separate themselves from those giving the field a…

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Ohio Travel Bag

an identity update – logo and tagline – for a 100+ year-old parts distributor under new leadership. Now they’re positioned for the future.

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Cohen Veterans Network

Behavioral Health Branding Success Story Branding Challenge The mental and emotional scars of war are just as traumatic as the physical ones for military veterans. Formed to improve mental health outcomes for this audience, Cohen Veterans Network launched the first set of its national clinics in 2016 with plans to expand into more markets. However,…

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