Illinois Collaboration on Youth
Branding Challenge The project’s biggest challenge was the need for a new, consistent and simplified identity. Illinois Collaboration on Youth (ICOY) supports organizations that promote child and family welfare – through policy and advocacy work, as well as training and technical assistance. As ICOY Marketing Communications Manager, Elise Povejsil, describes it, “We’re a sort of pseudo trade…
Read MoreDeeley Insurance Group
Insurance Rebranding Success Story Branding Challenge In an industry that feels homogenized and transactional, Deeley Insurance Group, originally called Atlantic/Smith Cropper & Deeley, stood out from the crowd, approaching every client relationship with energy, expertise, and a caring spirit. After all, they’re helping people protect the things they love the most. The firm’s leadership…
Read MoreEndeavors
Social Services Brand Marketing Success Story Branding Challenge Attention spans aren’t what they used to be. We have a few seconds, if that, to catch our audience’s interest. Short and sweet, mixed with relevance and impact is the recipe for messaging success. Endeavors, formerly known as Family Endeavors and San Antonio Family Endeavors, was…
Read MoreCommunity Alliance
Branding Challenge In the complex field of mental health care, clarity, and consistency are the keys to a big impact. With a diverse audience, Community Alliance needed their brand to better reflect the quality of their outcomes and services, while staying true to their legacy as a fabric of the community. They could have…
Read MoreSeabrook
Rehab Branding Update Success Story BRANDING CHALLENGE Sometimes, standing out from the crowd isn’t just the en vogue thing to do – it’s an absolute necessity. As corporate profiteers flocked to the rehab market to capitalize on the drug epidemic and government funding, Seabrook House needed to separate themselves from those giving the field…
Read MoreOhio Travel Bag
an identity update – logo and tagline – for a 100+ year-old parts distributor under new leadership. Now they’re positioned for the future.
Read MoreCohen Veterans Network
Behavioral Health Branding Success Story Branding Challenge The mental and emotional scars of war are just as traumatic as the physical ones for military veterans. Formed to improve mental health outcomes for this audience, the Cohen Veterans Network launched the first set of its national clinics in 2016 with plans to expand into more markets.…
Read MoreIntegrity Billing
Branding Challenge As a young company entering the competitive revenue cycle management landscape, Integrity Billing wanted to stand out. While they found their niche in the behavioral health space, they were swimming in a sea of brand sameness. They wanted a stronger presence while maintaining the expression integrity at the heart of their brand. …
Read MoreNational Association of Addiction Treatment Providers
Behavioral Health Brand Refresh Success Story Banding Challenge As drug addiction and overdoses continue to rise at unrelenting rates, treatment providers are at the forefront of this national crisis. NAATP’s role is to bring them all together, ensuring they share best practices, develop standards, and advocate for new policies and funding that can lead to…
Read MoreMillcraft
Consumer Goods Brand Positioning Success Story Branding Challenge Paper is long-lasting. Paper is impactful. Paper is personal. For Millcraft, paper is family. The company has stayed within the same family for nearly a century, but it’s evolved as one generation hands the reigns over to the next. With the fourth generation at the helm,…
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