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Allendale Branding for Behavioral Health Success Story

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Branding Challenge

As a young company entering the competitive revenue cycle management landscape, Integrity Billing wanted to stand out. While they found their niche in the behavioral health space, they were swimming in a sea of brand sameness. They wanted a stronger presence while maintaining the expression of integrity at the heart of their brand.

So, in 2016, they asked us to help them surpass the playing field, starting with a new brand to support their growth.

Branding Insight

Our brand discovery process began with a host of internal and external interviews to identify key attributes and strengths. We learned that Integrity Billing’s clients vetted them for integrity above anything else. Their actions needed to match their word.

It also became clear that Integrity Billing offers clients more than other billing companies. This common theme of expecting or doing more became the backbone of our recommendations.

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Branding Solution

Playing on Integrity Billing’s due diligence, the new logo utilizes a simple grey treatment augmented by red to illustrate that the company dots every i and crosses every t (literally and figuratively).

With the tagline, we built a new brand narrative that was captured in a powerful statement, Expect More. The idea emphasizes what organizations should expect from their billing partner, and what every client actually experiences from Integrity Billing – more knowledge, more service, more integrity and, at the end of the day, more efficiency in billings.

Branding Impact

The strategic shift from what they do (billing services) to helping clients achieve more has created the differentiation Integrity Billing needed and positioned them as an industry-leading expert.

It has also spurred their organic growth, enabling them to double in size, move into a new office, and evolve their product and service mix. They plan to continue working with designRoom for the next phase of their brand work.

“The brand has become our most valuable asset.”

- Eric Yorlano, CEO, Integrity Billing

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