Skip to content

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”2_3″ last=”no”]

The Project:

Process Name and Logo – Digital and Print Marketing Materials

Jeanne Coughlin of the Coughlin Group is a longtime dR client who offers management consulting to leading organizations. She is a veteran solo practitioner with a strong reputation and a solid brand. We created her logo and identity years ago, but as her practice has expanded and her market continues to evolve, she came back to us with a request to refresh, expand and clarify her brand.

As is often the case with consultants, their processes can seem intangible. Jeanne wanted to better define her unique process in a way that gave prospective clients a concrete idea of what they would receive.

So we created new visuals and messaging for online marketing and in new sell sheets. We helped clarify her process, better defining and even naming it: CG one. The process was divided into three discrete steps – creating clarity, focusing behaviors and measuring results.

This project played to one of our core competencies: helping a long-standing client refresh and refine their brand in a way that will support business development and prompt growth. We do this for companies, products and processes. And then we work with clients to carry these brand messages through to all different materials and platforms.

[fusion_builder_column type=”1_3″ last=”yes”]


[fusion_checklist icon=”circle” iconcolor=”#f8882e” circle=”no”]

  • Logo
  • Design
  • Branding
  • Identity
  • Process



Coughlin Group

Coughlin Group


[fusion_builder_column type=”1_2″ last=”no” class=”” id=””]

Coughlin Group


[fusion_builder_column type=”1_2″ last=”yes” class=”” id=””]

Coughlin Group


Coughlin Group

CGone Process


Coughlin Group Laptop

Coughlin Group Home Page[/fusion_builder_row][/fusion_builder_container]

“I trust them with my brand. I trust them with my marketing business. They will not steer you wrong. They will ensure everything is on point moving forward.”

Lauren Byers, Vice President, MarshBerry

"Our client base increased. Our staff base increased. Our reputation and notoriety in the industry increased. The branding has lifted us up to be very confident.”

Denise Corbisiero, COO, Integrity Billing

“We trust them as true professionals who really understand the process that’s required to do things right.”

Carole Boye, CEO, Community Alliance

“They really bring in the heart behind the message. They tell the story in ways that are compelling. They’re really creative and that matters.”

Anthony Guido, VP of Communications & Marketing, Cohen Veterans Network

“…we really felt that they understood what we wanted to accomplish. They listened to us instead of puking their process on us.”

Laura Bren, President, Deeley Insurance Group

“Loved the process – we got so much more than a new logo; helped us unite around a common mission and language.”

Travis Pearson, CEO, Endeavors

“This input helped us work better together as a team. The whole brand refresh process was a wonderful team building opportunity.”

Matthew Wolf, Vice President, Seabrook

“We never had the production value in terms of the presentation/signage – the quality was new and impressive and people really embraced it.”

Marvin Ventrell, Executive Director, National Association of Addiction Treatment Providers

“Take the time to let designRoom get to know you. It is amazing that they get to the core of who you are…”

Jonathan Lee, President & CEO, Signature Health, Inc.

“They became much more like partners deeply embedded inside our business.”

Travis Mlakar, President, Millcraft Paper


Scroll To Top