Evidence-Based Branding
By Lauren Miller | October 23, 2018
I hear a lot about evidence-based treatment as I travel. Over the past ten months I have been fortunate to attend behavioral health and addiction treatment trade shows and conferences across the country. These shows are pivotal for my personal growth. I am able to engage with experts in the field, current and potential clients, learn from clinicians and researchers, and hear first-hand about trends surfacing within the field.
Evidence-Based Practice is Always a Hot Topic.
The principle is simple enough. It’s all about providing high quality services that lead to good outcomes. Evidence-based practitioners must integrate clinical expertise, scientific evidence from research, and the needs and values of clients/patients/caregivers.
The Practice of Evidence-Based Branding.
The more I learn about the principles behind Evidence-Based Practice, the more I realize that these same principles apply to branding. In fact, the steps we practice in Evidence-Based Branding are fairly representative of the steps in evidence-based practice:
- Assess: Understand what success looks like for you and your organization.
- Ask Questions: What makes you special or different from everyone else?
- Acquire Evidence: Conduct research among key audiences.
- Appraise Evidence: Use expertise to reveal brand positioning insights from the research.
- Apply: Infuse that brand position into the visual brand identity and core operations of the organization.
- Audit: Continually ensure that your actions are in line with the brand position.
The principle remains simple. In order to build a healthy brand, we create a unique position through expertise, evidence, vision, and the needs and values of the audience. This is the process designRoom follows every time we begin to build a brand. Because we know that the healthiest brands are built upon evidence. We have seen it work.
Posted in designRoom and tagged brand assessment, Branding, branding for behavioral health, evidence-based branding, healthy brand, logo design, positioning, rebranding creative process
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