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Focus, Flow, Then Let Go

By Kelly Farrell | January 22, 2019

Kelly January Blog

Focus on what you love. Then flow with it and let it go. This is hard for me, but it’s my thing for this year. I wish I could write better about it! But I’ll flow, and then let it go.

If I think about what fulfills me and what I love, it’s building meaningful relationships with people. Even if it’s not a close relationship, I’ll try to make it close enough so that they know I care and I’m looking out for them and the company they work for.

At the end of the day, I am lucky to do what I love — build healthy brands and provide our clients with impeccably designed, well written representations of their brands. So this year, I am going to do something different. I will remain one step removed from the day to day and focus more on connecting with people and on what they need. As a business owner, it’s what I have always dreamed about doing — spending time with people, listening to them, hearing about what is important, what they are trying to do, or be, or change. Then I let go and let my team do what they do best.

I am not a therapist, but I love helping people. I want to focus on what I love and help more people in and around behavioral health and addiction treatment. Hopefully I can, in my own small but focused way, help them take care of even more people.

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Kelly Farrell

Kelly has a unique talent for uncovering what's special about her clients. It’s her specialty, and the heart of how designRoom approaches branding.Kelly learned design and branding while working in advertising as an Art Director, Designer, and Account Representative for several national/regional brands; Cellular One/Ohio, Northfield Park, National City Bank, and Mr. Hero. Her future, however, included a more passionate approach to the work and more direct engagement with her clients.In 1990 designRoom was born. One room. One designer. And lots of room to grow.Today, under Kelly’s leadership, designRoom is a national, award-winning branding and design firm. With her innate ability to see the right solution and her passion for helping clients reach their goals, Kelly is a fierce brand advocate for behavioral health organizations across the U.S.Her unique approach makes her a sought after national speaker on the importance of branding in behavioral health. Kelly focuses on how branding can unify an organization internally, amplify their unique market position, and help them move in a positive, sustainable direction.

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