I own a creative studio. Every day here is colorful. Our designers are immersed in color, recommending palettes for client brands – digging deep into color psychology, meaning, relationships, competition, hierarchy and every other aspect you can think of. Even our walls are a bright orange and pale blue.
I oversee this colorful kingdom while wearing my black suit and black shoes, driving my black car, drinking my black coffee while standing at my black desk, looking at my black and white photos in their black frames (black is a color, right?).
But every year I can’t wait to check out the color trends for the coming year. Because I love color almost as much as I love black.
Pantone’s color trend forecast is usually the one I look at first. I like looking at this one because it’s aimed at professionals, letting us know what’s coming up in fashion and every industry. I love the section on color influencers. It’s remarkable how they come up with their color trends, and how smart these people are about hues and tones!
I especially like the names of colors, like the ones I found in Sherwin Williams color trend forecast for 2015. Definitely more of a consumer approach to color, which makes sense, since they’re trying to sell paint. I like their Chrysalis collection the best. They included a shade named Black Fox as an important color in the palette. This collection is up my alley – a darker palette full of earthy tones that are more feminine than I’m used to seeing. There’s a lightness to them that I like.
Then there is the online WeConnectFashion site, with their color forecast from the Trend Council. Lots of jewel tones in that forecast. Not my favorites. But then I found this awesome article in the Miami Herald. Lots of color and contrast in this forecast, without the usual gaudiness of south Florida. Yet, there is still a lot of black and white, acting as anchors, steadying the color ship for people like me.
So I guess I am on trend, mixing a little more color with my daily black. And that’s where I’ll sit for now, at my black desk…
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We love seeing how strategic branding helps the right clients find the right organizations and receive the right care. That’s been our focus for over a decade. Today designRoom is an award-winning, national branding and design firm, known for helping clients build and promote healthy, sustainable brands. And we are super proud of that.