In case you haven’t noticed, designRoom recently completed a logo refresh of our own. Why? Because its easy for us! It’s what we do, when there’s a good reason for doing it.
Just kidding. A logo refresh was actually quite difficult for us. Why? Because it’s what we do for a living. It’s true what they say about the shoemaker’s children always go barefoot.
But things have changed at designRoom the last couple of years. Internally, we’re growing, adding new team members, shifting roles and forming relationships with some new and amazing partners. Where once we were strictly regional, we are now traveling and working from coast to coast. Two-years deep into our mission to help organizations that help people, we’re happily immersed in the behavioral health and addiction space. It is rewarding and fulfilling for all of us.
It Was Time
Our brand has evolved enough to require an identity update and a logo refresh to match. But we didn’t need a complete overhaul. After all, our name and logo carries 30 years of equity. But we got rid of “Creative” and went back to our original name – designRoom. We’re still creative, but branding is job one. Research and rationale lead the way and inform all of our creative work. The design comes after.
Fresh Blue Yonder
Since our reach has become truly national, we added a color that projects more movement and projects the way a healthy brand can travel. So we introduced this fresh light blue into our logo. (The orange has been benched on our secondary color palette). We added a rule around the logomark to give a sense of depth and completeness. We also simplified our tagline. These are small changes that add up to a big fresh feel.
We love our logo refresh. We hope you do as well. Let us know what you think!