Posts Tagged ‘addiction’
Message in a Needle
A message in a needle. It’s not quite the kind of messaging I’m used to. Normally I’m cobbling together the right words for a client, to capture the essence of a brand, a promise, a benefit, a selling proposition. Or writing a clumsy, but heartfelt, blog. This is different. It’s not a bottle floating in…
Read MoreMaybe It’s Time
Hey all you business leaders who apologized for your brand identities before you handed me your business cards — maybe it’s time for you to make time for your brand? I’ll explain. Attending the National Association for Addiction Treatment Providers’ (NAATP) Leadership Conference earlier this month was a wonderful experience. Another amazing conference and amazing people in attendance. I was…
Read MoreBrand Reveal at NAATP Conference
Kimberly and I just returned from The National Association of Addiction Treatment Providers (NAATP) Leadership Conference in Ft Lauderdale. From the moment we arrived Executive Director, Marvin Ventrell, and his staff treated Kimberly and I like family. We have been working with NAATP for the past six months to help re-brand the organization. The new brand reveal was dripped out online over…
Read MoreSemicolon
I like to use a semicolon. A semicolon can serve a good purpose in a sentence and a story, as a substantive pause; a signal to breathe that doesn’t impede forward progress. For me and many others, it’s also an icon. A message. And a movement — the Semicolon Project. I wear a semicolon on my…
Read MoreLet’s Face Heroin Addiction
We shared this heroin addiction campaign blog a year ago. It is reposted because the situation is not getting better. (Blog amended and edited on September 29, 2016.) After hearing and reading comments from good, smart people saying how pissed they are at the cost of an Epipen versus an overdosing addict’s access to Narcan and that we…
Read More