Posts Tagged ‘brand guidelines’
Brand Guidelines: Critical for Successful Branding
People come to us to design logos. It is the favorite part of my job and an integral part of an organization’s visual brand. It is also the easiest branding component for people to understand. Logos are tangible assets, and their creation is a fairly simple dialogue between client and designer. But a logo isn’t…
Read MoreYou Have a New Logo. Now what?
Launching Your New Logo: Six Critical Steps After months working with your branding agency, you just approved a new logo. You are excited, and maybe a little impatient, to show it off to the world. We get it. But now is not the time to be hasty. There is more work to do. Here are…
Read MoreBrand Guidelines: The Gift That Keeps on Giving
Tis the season for a little song about the gift of brand guidelines: On the twelfth day of branding, the sales and marketing guy sent to me: Twelve colors clashing Eleven photos blurring Ten fonts a fighting Nine voices shouting Eight files crashing Seven typos grinning Six sub brands missing Five bro-ken links… Four mission statements…
Read MoreNeed to Know Production: Color Matters
Understanding your corporate colors is one of the more confusing and overlooked aspects of brand management. Here are some steps to help you along the way: 1. Yes, color is a big deal. “Color increases brand recognition by 80%.” (Source: University of Loyola, Maryland study). Choose your colors wisely. Color is critical to identifying your…
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