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Brand Guidelines: Critical for Successful Branding

People come to us to design logos. It is the favorite part of my job and an integral part of an organization’s visual brand. It is also the easiest branding component for people to understand. Logos are tangible assets, and their creation is a fairly simple dialogue between client and designer. But a logo isn’t…

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Debranding? Deconstruction.

Debranding is a thing now. It’s been a thing, but now it’s calling attention to itself as a thing, so I suppose it’s a bigger thing? Anyway, it seems that Gen Z consumers, or emerging adults as they are referred to in this article, don’t like traditional advertising (whatever that means). Lack of logo (maybe…

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A Healthy Brand Helps a Dress Decision

A healthy brand helps. In fact, a healthy brand helped me make a wedding dress decision. I am more convinced than ever that a healthy brand helps everything. Our decisions are not rational. They’re emotional. We like to believe that we are in control of our decisions – analyzing facts, assessing prices, comparing features, to…

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Make or Break a Rebrand: Critical Elements

Yes, there are elements that will make or break a rebrand. We will talk about a few of them. But first, think of your favorite brands… What comes to mind? You likely thought of a company name – perhaps Amazon or Dunkin? Or maybe you visualized a logo – a pair of golden arches or…

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Why I Rant About Brand!

My rant about brand. Just one this month, I promise. I feel like a broken record, saying the same thing over and over again. Why do I do it? Because I honestly believe in my heart that a healthy brand makes your life easier. And I have seen it work for many organizations, providing almost…

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Branding to a Brander

I work as a brand designer and a brand builder, and I’m fascinated by how branding affects me as a consumer. Are the effects different than on a non-designer? Or am I like everyone else when I’m outside of my design cave? Sometimes I’m hyper aware of how branding affects me, and I make mental…

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Branding is Good Medicine

Branding is good medicine. But sometimes, to help it go down, you need to add a spoonful of sugar. A couple weeks ago we held our annual designRoom strategic planning/branding workshop. It’s for the whole staff, and everyone prepares and contributes. The sugar I provided was lunch for everyone from L’ Albatros restaurant in University Circle,…

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Love What You Do, Your Brand Shines Through 

When you love what you do, your brand shines through. It might seem a little touchy-feely, because for me in this case, it is.  My daughter started her freshman year in college this past August. During this hectic, bittersweet transition I’ve had quite a few internal freakout moments. Did I prepare her well enough? Did…

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Evidence-Based Branding

I hear a lot about evidence-based treatment as I travel. Over the past ten months I have been fortunate to attend behavioral health and addiction treatment trade shows and conferences across the country. These shows are pivotal for my personal growth. I am able to engage with experts in the field, current and potential clients,…

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5 Brand Features That Give Me Goosebumps

Every time I walk through the doors of a well-positioned and branded behavioral health organization I get goosebumps. And as I visit with more of them, and speak with the incredible people that do the good work, the source of my goosebumps is clear. They all share some key traits. I’ve identified five brand features…

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A Healthy Brand Keeps on Giving

I say it all the time — a healthy brand just keeps on giving, adding value way beyond a cool logo or tagline or website. A great example of this popped up just a few days ago. Healthy Brand in Testimony I listened to Marvin Ventrell, Executive Director of the National Association of Addiction Treatment…

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