Posts Tagged ‘Branding’
Brand Conversations
Brand conversations are important to the ongoing health of your brand.
Read MoreBranding to a Brander
I work as a brand designer and a brand builder, and I’m fascinated by how branding affects me as a consumer. Are the effects different than on a non-designer? Or…
Read MoreBranding is Good Medicine
Branding is good medicine. But sometimes, to help it go down, you need to add a spoonful of sugar. A couple weeks ago we held our annual designRoom strategic planning/branding…
Read MoreLove What You Do, Your Brand Shines Through
When you love what you do, your brand shines through. It might seem a little touchy-feely, because for me in this case, it is. My daughter started her freshman year…
Read MoreEvidence-Based Branding
I hear a lot about evidence-based treatment as I travel. Over the past ten months I have been fortunate to attend behavioral health and addiction treatment trade shows and conferences…
Read More5 Brand Features That Give Me Goosebumps
Every time I walk through the doors of a well-positioned and branded behavioral health organization I get goosebumps. And as I visit with more of them, and speak with the…
Read MoreA Healthy Brand Keeps on Giving
I say it all the time — a healthy brand just keeps on giving, adding value way beyond a cool logo or tagline or website. A great example of this…
Read MoreHave you heard? People are talking about healthy branding!
Trade show season is in full swing. And I love it. I just got back from my first two shows of the season – The Admissions & Marketing Symposium and…
Read MoreNot a Brand Guru
I am not a brand guru. I don’t claim to stand at branding’s burnished edge. Our offices don’t overlook Madison Avenue, or the Thames. I don’t sit in an…
Read MoreA Reputation for Research. Everyone Should Embrace It.
Embrace the research. There are good reasons why you should. After eight months of brainstorming sessions, meetings, assessments, and everyday interactions – I’ve acquired a reputation for research. I never…
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