Posts Tagged ‘color’
What’s your favorite color? Mine is 306
What is your favorite color? Mine is 306. 306U to be exact (306C is a little too pedantic for my tastes). I know a lot of people like 300, or some like the warmer 2738. My favorite used to be 3005, but either my eyes have changed or I’ve just lost that emotional connection to…
Read MoreSimple Ways to Fall
I know a lot of simple ways to fall. Here’s a selection of my current favorites. I didn’t include the song I wrote, titled appropriately enough, A Simple Way to Fall. Perhaps I will in a future blog. Feel free to share your own simple ways. Fall Classic Indians and Cubs in the World Series. An…
Read MoreWine and Gold Winners
Something wine and gold happened to me while trying to figure out what to write in my color blog. Something wine-believable. Something unfor-goldable. Something impossible that I need to share. Sunday, June 19, 2016 It’s getting late and I’m stuck at my baseball game because the umps showed up forty minutes late. I’m happy to be playing ball…
Read MoreIf you were a color…
If you were a color, what would your name be? No, this isn’t that game in which you combine the names of your first pet and the street you grew up on to make your porn name. This is real world color naming. And there are literally tens (if not hundreds) of thousands of silly, cool, bizarre,…
Read MoreMarsala – Pantone Color of the Year: PMS 18-1438
When we establish a new identity or refresh an existing one, we provide our clients with brand guidelines. These guidelines are a set of rules that help to maintain the consistency and integrity of a brand over time. Within the guidelines, we provide specs for the brand’s exact PMS colors. Pantone Matching System (PMS) is…
Read MoreNeed to Know Production: Color Matters
Understanding your corporate colors is one of the more confusing and overlooked aspects of brand management. Here are some steps to help you along the way: 1. Yes, color is a big deal. “Color increases brand recognition by 80%.” (Source: University of Loyola, Maryland study). Choose your colors wisely. Color is critical to identifying your…
Read MoreColorful Perceptions
Our moods can be affected by so many things. A melancholy song, the weather, or even a smell. While many of these mood influencers can be clear as day, one of the biggest subconscious influencers is color. Remember the mood rings that were all the rage in the early 90’s? Well as it turns out there is some…
Read MoreMy Top 7 Resources for Color Inspiration
I spend less than two minutes picking paint colors from that massive swatch kiosk at Home Depot. I go with my gut. But I really only have myself to please. It’s different in my design work. There are so many factors that go into developing a color palette for a brand, a campaign or even…
Read MoreI Love Black, and Other Color Trends.
I own a creative studio. Every day here is colorful. Our designers are immersed in color, recommending palettes for client brands – digging deep into color psychology, meaning, relationships, competition, hierarchy and every other aspect you can think of. Even our walls are a bright orange and pale blue. I oversee this colorful kingdom while wearing…
Read MoreReign of Radiance – Pantone Color of the Year: PMS 18-3224
When we create a new brand or update an existing one, we will provide the client with a set of brand guidelines. In these guidelines are specs for the brand’s exact PMS colors. So, what on earth is a PMS color? PMS is the Pantone Matching System – a proprietary system used universally in design, fashion…
Read More