Posts Tagged ‘Design’

Digital Detox III

A digital detox is unthinkable! Unbearable! Being without your personal digital connection to the world is almost impossible to imagine, even though many of us would agree that life would be better without it. Palm Trees We have incredible amounts of information and access right in the palms of our hands. Digital palm trees, with…

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Designing a Custom Typeface | Part 2

(Missed the first part of the custom typeface series? Check here!) In the months since my last blog, I’ve made a lot of progress on designRoom’s new typeface. First, we chose a concrete direction. After a more in-depth look at the way we use fonts, we decided we wanted a more personalized replacement for the…

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Curiosity? It’s Just a Button.

Curiosity can kill a designer. Wait, what?! Well yeah, sometimes. Curiosity is a natural behavior for designers. Creative studios want designers to be curious. Designers can’t help it. It’s in their DNA. But sometimes it can be deadly. Designers can get too hung up on “What if…” and the “I didn’t think of that…” and not…

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A Type Design Niche, By the Letter

While it’s still early in my career, I’ve been fortunate to have developed a type design niche. I have a knack for letters. All About All the Letters My expertise, and my passion, is in type design — making new fonts and expanding old ones. It can be tedious. Kerning, for example, is a step…

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My 3 Favorite Photoshop Tools

Here are three of my most important and favorite photoshop tools I use for when designing digital assets: Fill / Content-Aware I remember the day I learned this technique. It felt like being a kid on Christmas morning opening a brand new toy. Only this toy makes my life much easier. Designers are constantly challenged…

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Design Debt: 3 Things that Create it and How to Avoid it

Design debt is very much about wasted time and money. That’s why we refer to it as debt. And why it’s a good idea to avoid it. Almost everyone has experienced a design process of some sort. Whether through a marketing plan and a design firm or an interior design solution for your kitchen, design spreads across…

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Digital Design Q & A With Shaun

I’m Shaun, Digital Design Director here at designRoom. I recently took time to answer some of the most popular questions clients ask me. I decided to collect them and share them here,  in hopes they can also help you. Q: I’ve been told that my site needs to be more responsive and the resolution should be…

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Two Bulls on a Hill

Before I get to the Two Bulls on a Hill, I’m going to tell you what I’m most thankful for in this world. It’s my father, Larry Culbertson. Since I was a kid, my father has allowed me to develop into the man I was meant to be. He never directed me, never pushed me,…

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The Ins and Outs of Falling Up

Here are some of the ins and outs of falling up in our studio. It’s been been almost two hours and I’m getting hangry. The room feels stuffy, like a closet. The black dry-erase marker died, we had to switch to blue, and my OCD is on alert. The white board was full an hour ago and…

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A Fresh Start this Spring

My name is Shaun Culbertson. This spring I’m making a fresh start here at designRoom Creative, one that was 11 years in the making. Eleven years ago, in 2005, I walked into a design studio in downtown Cleveland to interview for a designer position. I was just two years out of college. The room I…

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My Year in Review

My Year in Review

This is my year in review. 2015 has definitely affirmed what I want to do with designRoom Creative. I’m intensely grateful for the people I’ve met, the work we’ve done, and the exciting projects to come. So I’ve put together kind of a list of reverse-resolutions – things that I totally would have wished for…

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Marsala – Pantone Color of the Year: PMS 18-1438

Pantone - Marsala

When we establish a new identity or refresh an existing one, we provide our clients with brand guidelines. These guidelines are a set of rules that help to maintain the consistency and integrity of a brand over time.  Within the guidelines, we provide specs for the brand’s exact PMS colors. Pantone Matching System (PMS) is…

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Let’s Face Heroin Addiction

Let's Face Herion

We shared this heroin addiction campaign blog a year ago. It is reposted because the situation is not getting better. (Blog amended and edited on September 29, 2016.) After hearing and reading comments from good, smart people saying how pissed they are at the cost of an Epipen versus an overdosing addict’s access to Narcan and that we…

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Need to Know Production: Color Matters

Color Matters

Understanding your corporate colors is one of the more confusing and overlooked aspects of brand management. Here are some steps to help you along the way: 1. Yes, color is a big deal. “Color increases brand recognition by 80%.” (Source: University of Loyola, Maryland study). Choose your colors wisely. Color is critical to identifying your…

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My Top 7 Resources for Color Inspiration

Inspire

I spend less than two minutes picking paint colors from that massive swatch kiosk at Home Depot. I go with my gut. But I really only have myself to please. It’s different in my design work. There are so many factors that go into developing a color palette for a brand, a campaign or even…

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I Love Black, and Other Color Trends.

I love black and other color trends

I own a creative studio. Every day here is colorful. Our designers are immersed in color, recommending palettes for client brands – digging deep into color psychology, meaning, relationships, competition, hierarchy and every other aspect you can think of. Even our walls are a bright orange and pale blue. I oversee this colorful kingdom while wearing…

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What the Font!?

What the Font?

I’m warning you up front. That this is a curmudgeonly blog about design language. First, when speaking out loud of a photograph, it is a “picture.” Not a “pitcher.” Now that that’s out of the way, let’s discuss Font vs Typeface. Like when people say “font” when they really mean “typeface”. Or vice- versa. Whatever.…

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Typography: Floundering in a Sea of Design

Typography: Floundering in a Sea of Design

I have a great fondness for typography, especially type layout. Since I can’t sketch or draw or design, in the office I’m a text-generating island floundering in a sea of designers. And I swallow a lot of water fighting to stay afloat. The last time we wrote about typography I wrote of my love for Arial, the…

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Inspiration in Infrared

Inspiration in Infrared

When we present concepts to clients, I often wonder if they think about how we got from the creative brief to the visual solution. I wonder if they try to understand the leap from words and thoughts to images/colors/type. Maybe they understand more than I give them credit for. Or maybe they don’t care at all and I am just wondering how I do it myself. I’m always a little surprised where inspiration comes from.

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15 Design Apps For Your Consideration

15 Design Apps for Your Consideration

When the iPad was released it was panned for being a large iPhone. Tablets were thought of as media consumption devices, because of their size and their touch interface. Now though, they are extending out from general use and into creative and development capabilities. But fret not, traditionalists. These mobile platforms have a long way to go before they replace the trusty desktop workhorse and convince me to stop using my iMac. Even so, I am increasingly finding design apps that integrate easily and effectively into my workflow.

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“I trust them with my brand. I trust them with my marketing business. They will not steer you wrong. They will ensure everything is on point moving forward.”

Lauren Byers, Vice President, MarshBerry

"Our client base increased. Our staff base increased. Our reputation and notoriety in the industry increased. The branding has lifted us up to be very confident.”

Denise Corbisiero, COO, Integrity Billing

“We trust them as true professionals who really understand the process that’s required to do things right.”

Carole Boye, CEO, Community Alliance

“They really bring in the heart behind the message. They tell the story in ways that are compelling. They’re really creative and that matters.”

Anthony Guido, VP of Communications & Marketing, Cohen Veterans Network

“…we really felt that they understood what we wanted to accomplish. They listened to us instead of puking their process on us.”

Laura Bren, President, Deeley Insurance Group

“Loved the process – we got so much more than a new logo; helped us unite around a common mission and language.”

Travis Pearson, CEO, Endeavors

“This input helped us work better together as a team. The whole brand refresh process was a wonderful team building opportunity.”

Matthew Wolf, Vice President, Seabrook

“We never had the production value in terms of the presentation/signage – the quality was new and impressive and people really embraced it.”

Marvin Ventrell, Executive Director, National Association of Addiction Treatment Providers

“Take the time to let designRoom get to know you. It is amazing that they get to the core of who you are…”

Jonathan Lee, President & CEO, Signature Health, Inc.

“They became much more like partners deeply embedded inside our business.”

Travis Mlakar, President, Millcraft Paper

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